Açaí Fruta Brasileira is a leading Brazilian manufacturer and distributor specializing in premium açaí-based products. Headquartered in São Paulo, the company has carved a strong reputation in the Brazilian and international food markets through its focus on quality, innovation, and consumer health.
Company Background
Founded with the mission to promote Brazil’s native superfruit, the açaí berry, Açaí Fruta Brasileira has grown into a well-recognized name in the industry. The company takes pride in sourcing its raw açaí directly from sustainably managed farms in the Amazon region, ensuring both environmental preservation and community development.
Core Business
The company’s core business revolves around the production of high-quality açaí pulp and value-added açaí products. Açaí Fruta Brasileira offers a diversified portfolio that caters to various segments of the market—from retail and food service to fitness and wellness industries.
Product and Service Offerings
Linha Açaí:
- Açaí Natural com Guaraná
- Açaí com Banana
- Açaí com Morango
- Açaí com Abacaxi
- Açaí com Maracujá
- Açaí com Laranja
Linha Premium:
- Açaí Zero Açúcar
- Açaí Black
Linha Açaí Combinado:
- Açaí com Granola
- Açaí com Leite Condensado
Linha Cremes de Frutas:
- Creme de Cupuaçu
- Creme de Graviola
- Creme de Manga
Linha Gelatos:
- Gelato Avelã
- Gelato Doce de Leite
- Gelato Creme de Pistache
Linha Iogurte Grego:
- Iogurte Grego com Frutas Vermelhas
- Iogurte Grego com Maracujá
Unique Selling Proposition
Açaí Fruta Brasileira’s key differentiators lie in:
- The diverse flavor portfolio, including combinations with tropical fruits and granola.
- Their premium segment offerings such as “Açaí Zero Açúcar” and “Açaí Black” targeted at health-conscious consumers.
- A commitment to authenticity, using a high percentage of pure açaí pulp.
- An advanced production facility compliant with stringent Brazilian food safety regulations.
Financial and Operational Strength
Although the company is privately held and does not publish its financials publicly, industry estimates and distributor data suggest:
- A significant distribution footprint across Brazil, supplying supermarkets, gyms, and cafés.
- Export initiatives to North America and parts of Europe, as evidenced by international availability of their products through resellers.
International Shipments
According to third-party trade data aggregators like ImportYeti and Volza, Açaí Fruta Brasileira has engaged in international shipments primarily to the U.S. and Portugal, with:
- Over 45 container shipments recorded in the past 3 years.
- Key exported items including frozen açaí pulp and value-added açaí products such as tubs and fruit creams.
Target Market
The company targets a broad audience:
- Health-focused consumers seeking antioxidant-rich products.
- Food service operators like smoothie bars and restaurants.
- Retail grocery chains and fitness centers.
- International health food distributors in North America, Europe, and the Middle East.
Capabilities
- High-capacity cold chain logistics ensuring product freshness.
- Private labeling and customization services for B2B clients.
- In-house R&D for product innovation, especially in flavor combinations and sugar-free variants.
Certifications and Compliance
- The company adheres to Brazilian Ministry of Agriculture standards for food safety.
- Products are regularly tested for compliance with ANVISA (Agência Nacional de Vigilância Sanitária) regulations.
- Reported use of sustainable harvesting practices in partnership with Amazon cooperatives.
Customer Testimonials
Customers across various platforms have praised the brand for:
- Authenticity of taste reminiscent of native Amazonian açaí.
- Smooth texture and consistent quality across different batches.
- Strong value-for-money ratio for retail and wholesale purchases.
Major Achievements
- Reached a national distribution network spanning all Brazilian states.
- Accumulated over 5 million views across its official YouTube and Facebook videos showcasing factory processes and recipes.
- Achieved top-seller status for açaí pulp in several local food distributor catalogs, including Just in Time and Neto Distribuição.
