Aadvik Foods and Products Pvt Ltd., based in Delhi, India, is a pioneering dairy and wellness brand that specializes in rare and alternative milk products derived from camel, goat, and donkey milk. Founded by entrepreneurs Hitesh Rathi and Shrey Kumar, the company operates under the flagship brands Aadvik and Hye Foods, with a mission to promote the nutritional and therapeutic benefits of non-bovine milk to domestic and global markets.
Company Overview
Aadvik Foods was established to reimagine India's dairy ecosystem by tapping into the ancient wisdom and proven medicinal benefits of camel and goat milk. The brand sources milk ethically from indigenous communities and pastoral networks in Rajasthan and Gujarat and converts it into high-quality, long-shelf-life formats such as powders, chocolates, soaps, and skincare products. Today, it is India’s first and largest brand for camel milk-based wellness products and a global exporter to over 20 countries.
Product Portfolio
Aadvik’s diverse product line is tailored to health-conscious consumers, individuals with lactose intolerance, and niche wellness markets such as autism dietary support and natural skincare. The major product categories include:
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Milk Powders:
- Camel Milk Powder
- Goat Milk Powder
- Donkey Milk Powder
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Chocolates:
- Camel Milk Chocolate (Classic, Sea Salt, Almond)
- Goat Milk Chocolate (limited editions)
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Ghee:
- Camel Milk Ghee
- Goat Milk Ghee
- A2 Cow Ghee
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Cookies & Confectionery:
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Skincare:
- Camel Milk Soap
- Goat Milk Soap
- Donkey Milk Soap
- Camel Milk Moisturising Cream
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Gifting & Combos:
- Assorted wellness gift boxes, festive hampers
Unique Selling Proposition (USP)
- India’s First Camel Milk Brand: Pioneered the packaging and distribution of camel milk in powdered form
- Ethical Sourcing: Works with more than 300+ camel and goat herders, ensuring sustainable income for pastoral families
- Clean Label Products: No preservatives, artificial additives, or chemicals
- Therapeutic Benefits: Camel milk is clinically studied for its support in managing autism, type 1 diabetes, and digestive disorders
- Skincare Innovation: Donkey milk and camel milk-based cosmetics are rich in vitamins A, C, E, and known for anti-aging properties
Market Reach and Target Segments
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Domestic Retail:
- E-commerce: Available on Amazon India, Flipkart, 1MG, NetMeds
- Health stores and premium retail in metro cities
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Export Markets:
- Over 20 countries including USA, UAE, Saudi Arabia, UK, Australia, Singapore, Canada, South Africa, and Malaysia
- Approved export format for UAE and GCC food authorities
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Customer Segments:
- Individuals with dairy intolerance
- Parents of children with autism (due to casein-free nutrition)
- High-end wellness and natural beauty consumers
- Ayurvedic and naturopathy practitioners
Financial Highlights and Growth
Although exact financials are not publicly disclosed, interviews and business reports highlight:
- Estimated Revenue (FY2022–23): INR 12–15 Crores (~USD 1.5–1.8 million)
- Annual Growth Rate: 35–40% CAGR from 2018 to 2023
- Repeat Purchase Rate: 65% among camel milk powder users (D2C channel)
- B2B Contribution: ~30% from exports and private label contracts
Export and Shipment Records
Based on trade insights and public export data:
- Shipment Countries: Active presence in Middle East, North America, UK, and APAC
- Major Export SKUs: Camel Milk Powder (200g, 500g), Goat Milk Powder, Ghee
- Export Channels: FDA-compliant dry format shipments via air and sea; resellers and distributor partners
- Private Label: Offers OEM supply under clean-label contracts to boutique wellness brands
Manufacturing and Processing
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Facilities:
- FSSAI licensed and ISO 22000 certified manufacturing unit
- HACCP-aligned production standards
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Processing Capacity:
- 3 metric tons/month for camel milk powder
- 1.5 metric tons/month for goat and donkey milk products
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Technology:
- Low-temperature spray drying to preserve bioactives
- GMP-certified blending and packaging lines
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Packaging: Nitrogen-flushed pouches and PET jars for extended shelf life
Certifications and Quality
- FSSAI Licensed
- ISO 22000 Certified
- APEDA Registered
- FDA Compliant for select product lines in USA
- Lab Tested for purity, pathogen-free assurance, and nutrient profile
Customer Testimonials
“My autistic son has been taking Aadvik’s camel milk for 2 years now. It’s helped him focus and reduced his gut issues significantly.”
— Pooja R., Bengaluru
“As a nutritionist, I recommend their goat milk to lactose-intolerant clients. It’s clean, safe, and easily digestible.”
— Dr. Harshita S., Delhi
Key Achievements
- First Indian camel milk brand approved for UAE export
- Featured in YourStory, CNBC TV18, and The Economic Times
- Winner of National Startup Awards 2021 – Health & Nutrition Category
- Launched Hye Foods – A youth-oriented brand focused on lifestyle nutrition
- Partnered with Indian Institute of Camel Research (ICAR-NRCC) for R&D
Aadvik Foods and Products Pvt Ltd. stands as a disruptive force in India’s alternative dairy sector. Its bold entry into a traditionally underserved category, backed by clinical awareness, ethical sourcing, and innovative formulation, makes it a globally relevant, future-forward nutrition brand for the wellness generation.
