Aadvik Foods & Products Pvt Ltd is a pioneering Indian company specializing in camel milk-based and other premium dairy products, as well as health and wellness categories like Ayurveda, nutrition, beverages, pet care, and personal health. Headquartered in Delhi NCR, Aadvik has grown to become a global leader in introducing camel milk and its derivatives to mainstream retail and healthcare sectors.
Company Background
Founded in 2016 by Shrey Kumar and Hitesh Rathi, Aadvik was born out of the vision to integrate traditional Indian wellness with modern nutrition, starting with one of the most underutilized resources—camel milk. Today, the company collaborates with over 200 camel herders across Rajasthan and Gujarat to ensure sustainable sourcing and economic support to desert communities.
Core Business Segments
Aadvik operates across multiple verticals:
- Camel Milk Products: Including powder, chocolates, soaps, and skincare
- Ayurvedic and Herbal: Infused with traditional Indian wellness ingredients
- Beverages: Instant camel milk drinks, herbal teas
- Diet & Nutrition: Protein supplements, low-carb and diabetic-friendly formulations
- Health Care: Lactose-free and immunity-boosting dairy items
- Pet Care: Camel milk-based treats for dogs and cats
Product Offerings
Key products include:
- Camel Milk Powder (freeze-dried and spray-dried)
- Camel Milk Chocolate (plain, almond, coffee variants)
- Camel Milk Soap and Skin Lotion
- Camel Colostrum Capsules and Powder
- Goat Milk Powder
- Organic A2 Cow Ghee
- Lactose-Free Camel Milk for Pets
- Herbal Tea Mixes and Nutritional Beverages
Products are manufactured in ISO 22000:2018 certified facilities and tested for quality, purity, and safety.
Unique Selling Propositions
- India’s first brand to commercialize camel milk
- Camel milk products are naturally lactose-light, rich in insulin-like proteins, and suitable for lactose-intolerant individuals and Type 1 diabetics
- Partnered directly with over 200 herders, empowering local communities
- Products are lab-tested and traceable, ensuring purity and nutritional value
- Special focus on sustainable packaging and ethical sourcing
Financial Performance
While exact figures are undisclosed, Aadvik has reported:
- 200% revenue growth YOY between 2017-2021
- Products sold across 20+ countries, including USA, UAE, UK, and Singapore
- Distribution through e-commerce giants like Amazon, Flipkart, 1mg, and Nykaa
- Featured by Forbes India and YourStory for disruptive innovation
Shipment and Export Data
As per data from platforms like Volza and ImportYeti:
- Consistent shipments of camel milk powder and colostrum to North America, Middle East, and Southeast Asia
- HS Codes used: 0404.90.00 (Milk and Cream in Powdered Form), 2106.90.99 (Health Supplements)
- Major clients include wellness importers, nutrition brands, and e-pharmacies
Aadvik’s export readiness is supported by robust logistics, FDA registration for the USA, and GCC market compliance.
Target Markets
- Health-conscious consumers in India and abroad
- Individuals with lactose intolerance or autism spectrum disorders
- High-end pet care providers
- Ayurvedic and wellness product retailers
- Nutraceutical and functional food buyers
Manufacturing and Capabilities
- Two state-of-the-art processing units in Rajasthan and Haryana
- Freeze-drying and spray-drying technology to retain nutritional integrity
- In-house R&D lab for new formulations and packaging design
- Full traceability with QR codes and batch tracking
Certifications & Compliance
- ISO 22000:2018 Food Safety Certification
- FSSAI approved manufacturing processes
- Products tested by Eurofins, FICCI Research & Analysis Centre
- FDA Registered for camel milk export to USA
These certifications confirm global standards in health, safety, and food compliance.
Customer Testimonials
Verified buyers on Amazon India and Aadvik’s own website frequently mention:
- Improved digestion and energy levels after switching to camel milk
- Positive effects in children with autism and lactose sensitivity
- Good product packaging and prompt delivery
Major Achievements
- Recognized in Startup India and awarded by Government of Rajasthan for innovation
- Partnered with UNICEF-supported camel milk projects
- Featured in Forbes 30 under 30 Asia
- Developed over 35 unique SKUs, including India’s first camel milk chocolate
- Built a loyal customer base of over 100,000 consumers globally
Aadvik Foods & Products Pvt Ltd continues to redefine health and wellness nutrition with science-backed, tradition-inspired offerings in the evolving global market.
