Exhibiting at Aahar 2025

Aakriti Super Snacks Private Limited

Aakriti Super Snacks Private Limited is a leading manufacturer and supplier of premium bakery and snack products, headquartered in Raipur, India. With a strong focus on quality, taste, and innovation, the company has established itself as a trusted name in the Indian bakery and confectionery market. Under its flagship brand Amal, Aakriti Super Snacks has been delivering high-quality biscuits, cookies, and cakes to consumers across India.

Core Business & Product Offerings

Aakriti Super Snacks specializes in baked goods and snack products, catering to a wide range of consumers with authentic flavors and premium ingredients. The company's primary product categories include:

Bakery Products

• Jeera Biscuits – Crunchy, spiced biscuits with a hint of cumin, a popular tea-time snack.
• Butter Biscuits – Rich and creamy biscuits made with pure butter for a melt-in-mouth texture.
• Cream Biscuits – Soft and flavorful biscuits filled with delicious cream layers.
• Cakes – Freshly baked, fluffy cakes available in various flavors.
• Cookies – A range of handmade and machine-produced cookies catering to different taste preferences.

Market Position & Industry Standing

• Aakriti Super Snacks has established itself as a key player in India's growing bakery and snack food industry.
• The brand Amal is recognized for its high-quality, value-for-money baked goods.
• The company has a strong distribution network, ensuring widespread availability across retail stores and supermarkets.

Key Strengths & Unique Selling Propositions (USPs)

• Traditional Recipes with Modern Techniques – Combining traditional Indian flavors with modern baking technology.
• High-Quality Ingredients – Sourcing the finest raw materials to maintain premium taste and texture.
• Affordable Pricing – Offering high-quality products at competitive prices.
• Strong Brand Recognition – The Amal brand has built customer loyalty in regional and national markets.
• Expanding Market Presence – Increasing reach across supermarkets, online platforms, and export markets.

Financial Performance & Shipment Data

• Aakriti Super Snacks Private Limited has reported steady growth, with an estimated annual turnover of INR 10-30 Crores.
• The company has expanded its operations into multiple Indian states, catering to a growing customer base.
• Trade data from import-export platforms indicates increasing shipments to distributors and retailers across India.

Certifications & Compliance

Aakriti Super Snacks follows strict food safety and quality control standards to maintain product excellence:

• FSSAI Certification – Ensuring compliance with Indian food safety regulations.
• ISO 22000:2018 – Certification for food safety management systems.
• HACCP Compliance – Implementing hazard analysis and critical control points for food safety.

Target Market & Clientele

Aakriti Super Snacks caters to a broad market segment, including:

• Retail & Supermarkets – Partnering with major grocery chains and local retailers.
• HoReCa (Hotels, Restaurants, and Cafés) – Supplying bulk bakery products for institutional use.
• E-Commerce & Online Sales – Expanding presence on digital platforms for direct-to-consumer sales.
• Export Markets – Exploring opportunities in Middle Eastern and Southeast Asian countries.

Customer Testimonials

Aakriti Super Snacks has received positive feedback for its taste, quality, and affordability:

"The jeera biscuits from Amal are simply the best—crisp, flavorful, and perfect with tea!" – Regular Customer from Raipur

"Aakriti Super Snacks' butter biscuits have become a favorite in our store. Customers keep coming back for more!" – Retail Store Owner

Major Achievements

• Successfully expanded its brand Amal to multiple Indian states, increasing market penetration.
• Recognized as a fast-growing bakery brand in Central India.
• Introduced new product innovations, including healthier biscuit variants.

Aakriti Super Snacks Private Limited continues to redefine the bakery industry by offering affordable, high-quality, and flavorful baked goods, meeting the evolving tastes of Indian consumers.