Aareha Cotton Tissue is a dynamic and innovative Indian brand specializing in personal hygiene, beauty care, and cleaning supplies. Based in Surat, Gujarat, the company offers a comprehensive portfolio of cotton and paper-based tissue products that combine comfort, hygiene, and sustainability. With its flagship brands "Aareha" and "J & Joy," the company is carving a niche in the FMCG sector by offering both convenience and quality.
Company Overview
Aareha Cotton Tissue was founded with a mission to provide high-quality cotton tissue products to consumers seeking safe, skin-friendly, and environment-conscious alternatives. The brand has since evolved into a trusted name in the beauty and personal care segment, widely recognized for its soft, dermatologically tested, and travel-friendly product designs.
Core Business Activities
Aareha is engaged in:
- Manufacturing and marketing of personal hygiene tissues and wipes
- Custom product development for B2B and private label clients
- Retail and e-commerce distribution of disposable hygiene products
- R&D focused on sustainable, non-woven, and biodegradable materials
The company operates with an integrated model encompassing R&D, manufacturing, branding, and distribution.
Product Portfolio
Aareha Cotton Tissue's diverse offerings include:
-
Wet Wipes:
- Aareha Baby Wipes
- Aareha Single Piece Wet Wipes
- Multipack wet wipes for travel and skincare use
-
Tissues:
- J & Joy Facial Tissue
- J & Joy Non-Woven Facial Tissue
- Aareha Toilet Tissue Rolls
-
Kitchen Rolls:
- Aareha Non-Woven Kitchen Roll
- Aareha Paper Kitchen Roll
-
Compressed Towels:
- Aareha Tablet Tissue
- Aareha Magic Towel
-
Facial Masks:
- Aareha Compress Face Mask
- Aareha Facemask Sheet
-
Napkins:
- Aareha Airlead Napkin for dining and hospitality
-
Canister Wipes:
- Multi-use canister-based disinfectant and refreshing wipes
These products are widely used in beauty salons, homes, hospitals, offices, and for personal travel purposes.
Unique Selling Propositions
- Focus on cotton-based, skin-friendly materials that are gentle and non-irritating
- Introduction of tablet tissues and compressed face masks—innovative formats for convenience and hygiene
- Offers eco-conscious alternatives such as non-woven biodegradable tissues
- Custom branding and private label services available for bulk buyers
Financial & Market Insights
As a fast-growing startup, Aareha Cotton Tissue has steadily expanded its market footprint:
- Available in over 2,000 retail outlets across Western India
- Online presence on Amazon, Flipkart, and Meesho driving pan-India sales
- Product range priced affordably to target middle-income consumers
- Annual production growth of 20-25% YoY since inception
Their pricing strategy, coupled with product innovation, positions them as a competitive alternative to established hygiene brands.
Shipment & Export Records
Though primarily focused on the Indian market, Aareha has begun exploring international opportunities:
- Early-stage exports to the Middle East and Southeast Asia
- Products listed under HS codes 4818.30 (Toilet paper and tissues), 5603.92 (Non-woven hygiene products)
- Actively participating in export expos and B2B marketplaces to scale internationally
Target Markets
Aareha serves a wide demographic including:
- Beauty and wellness salons
- Household consumers seeking disposable hygiene solutions
- Corporate offices and hospitality clients
- Mother and baby care segment
- Export markets looking for private-label hygiene products
Manufacturing and Capabilities
- Fully automated tissue converting and packing machinery
- Hygienic production units with temperature and humidity control
- Daily production capacity of thousands of tissue packs and rolls
- In-house lab for dermatological and absorbency testing
Certifications and Compliance
- FSSAI Registration for personal care consumables
- Dermatologically tested and allergen-free materials for baby and skincare use
- In-process compliance with ISO 9001:2015 quality standards
- Products conform to CPCB guidelines for non-woven disposable items
Customer Testimonials
Feedback from online platforms highlights:
- Excellent portability of tablet tissues for travel
- Skin-friendly baby wipes with good fragrance and moisture retention
- Reliable packaging that preserves product freshness
- Growing popularity among salon professionals and mothers
Major Achievements
- Developed over 30 product SKUs within 3 years of operation
- Gained rapid traction on e-commerce platforms with 4+ star average ratings
- Among the first Indian brands to introduce tablet towel format in retail
- Established strong distributor network in Gujarat, Maharashtra, and Madhya Pradesh
Aareha Cotton Tissue continues to innovate in the personal hygiene space, combining design, function, and sustainability to meet the evolving needs of modern consumers across India and beyond.
