Founded in 1993, ACECOOK Vietnam Joint Stock Company is one of Vietnam’s largest food manufacturing enterprises, specializing in instant food products and exporting to over 46 countries worldwide. The company has grown from a single factory operation into a global player with a dominant market share in the Vietnamese instant noodle segment and a powerful international export presence.
Company Background
ACECOOK Vietnam originated as a joint venture with Japanese food giant ACECOOK Co., Ltd. Leveraging Japan’s advanced food processing technology and Vietnam’s strong domestic demand, the company has steadily evolved into a market leader. Headquartered in Ho Chi Minh City, ACECOOK Vietnam now operates 11 factories and 5 branch offices across the country, offering a wide variety of products under renowned brands like Hao Hao, Oh! Ricey, and De Nhat.
Core Business
The core operations of ACECOOK Vietnam revolve around the manufacturing and distribution of:
- Instant noodles and vermicelli
- Instant porridge and soups
- Ready-to-cook rice and udon products
- Flavored oils, seasoning packets, and sauces
With a vertically integrated supply chain and state-of-the-art production systems, ACECOOK Vietnam ensures stringent quality control, rapid product innovation, and competitive pricing in both domestic and international markets.
Product and Service Offerings
Key product categories include:
- Instant Noodles: Hao Hao, Hao 100, De Nhat, Modern Cup Noodles, Mikochi, and Udon Suki Suki.
- Rice Noodles & Vermicelli: Oh! Ricey, Phu Huong, Hang Nga, and Nhip Song brands.
- Instant Porridge: Quick-serve porridge with authentic Vietnamese flavors.
- Packaged Foods: Cooking oils, fish sauces, and seasoning bases for traditional dishes.
ACECOOK also provides OEM manufacturing services and product development support for international clients looking to enter Southeast Asian food markets.
Specialisation and Core USP
ACECOOK Vietnam’s core strengths include:
- Japan-Vietnam Synergy: Combining Japanese quality standards with Vietnamese flavor profiles.
- Strong R&D: Dedicated innovation centers work on flavor optimization, shelf life, and nutrition enhancement.
- High Volume, High Quality: Annual capacity of over 3 billion noodle packs.
- Consumer Trust: Hao Hao has been the #1 instant noodle brand in Vietnam for over 10 years.
Financial Insights
ACECOOK Vietnam recorded estimated annual revenue of over USD 400 million as of 2023. The company holds approximately 50% market share in the Vietnamese instant noodle sector. In 2022, exports accounted for over 25% of total revenue, underscoring its growing global reach.
Shipment and Export Data
Based on import-export tracking platforms (e.g., Volza, ImportYeti):
- Export reach: 46 countries including the USA, Japan, Australia, South Korea, and France.
- Key products exported: Oh! Ricey, Hao Hao, Udon Suki Suki, and Modern Cup Noodles.
- HS Code: Predominantly 190230 (pasta, cooked or uncooked, not stuffed or otherwise prepared).
- Export volume (2022–2024): Over 9,000 TEUs cumulatively.
- Logistics hubs: Ho Chi Minh City (primary port), Hai Phong (secondary).
Target Market
ACECOOK Vietnam targets:
- Retail Consumers in domestic and international markets seeking high-quality, affordable Asian food options.
- Distributors and Retail Chains: Product availability in major global supermarket chains and Asian grocery networks.
- Private Label Clients: Tailored production for international retailers and brands.
- Institutional Buyers: Supply for school meal programs, armed forces, and disaster relief food packs.
Capabilities
- ISO 22000, HACCP, and HALAL-certified factories
- 11 manufacturing plants across Vietnam with automated, high-efficiency production lines.
- In-house labs for microbiological and nutritional testing.
- Flexible packaging capabilities for customization in international markets.
- End-to-end traceability and QR-coded quality tracking systems.
Certifications and Compliance
ACECOOK Vietnam holds:
- ISO 22000:2018 – Food Safety Management System
- HACCP – Hazard Analysis and Critical Control Point
- HALAL Certification for Muslim-majority export regions
- FDA Registration for export to the United States
- JAS Certification for exports to Japan
Customer Testimonials
While detailed testimonials are not publicly displayed, ACECOOK products consistently receive top rankings in Vietnamese consumer surveys. In 2023, the Hao Hao brand topped the “Trusted Vietnamese Goods” list by the Vietnam Economic Times for the 10th consecutive year. On e-commerce and retailer feedback platforms, international buyers frequently highlight ACECOOK's product consistency and competitive pricing.
Major Achievements
- Ranked among Vietnam's Top 10 Most Reputable Food Companies (Vietnam Report, 2023)
- Over 10 billion noodle packs sold globally since inception
- First instant noodle brand in Vietnam to be awarded the National Quality Award
- Recognized as “Trusted Exporter” by Vietnam Trade Promotion Agency (VIETRADE)
- Launched IPPIN — a premium Japanese ramen range — in 2024, targeting high-end markets
ACECOOK Vietnam continues to thrive as a benchmark for innovation, quality, and global reach in the instant food industry, with a vision to become Asia’s leading convenience food exporter.
