Adhar Beverages Private Limited is a dynamic Indian beverage manufacturing company based in Mumbai, Maharashtra, specializing in innovative non-alcoholic drinks and mixers. With a rapidly growing portfolio of youth-focused, lifestyle-driven beverage brands, the company operates at the intersection of flavor innovation, health-conscious formulation, and modern branding.
Company Overview
Founded by Akshay Solanki, Adhar Beverages aims to disrupt the conventional soft drink and mixer market through unique taste profiles, natural ingredients, and contemporary packaging. The company leverages Indian taste sensibilities while catering to global standards of quality and presentation.
Core Business Activities
Adhar Beverages is engaged in:
- Manufacturing of non-alcoholic beer alternatives
- Development of mocktails, mixers, and indie sodas
- Plant-based energy drinks
- Private label and third-party manufacturing for beverage startups
- Export of innovative Indian-style drinks to global markets
Product Portfolio
The brand offers a diverse and flavor-rich lineup of products under various brand identities:
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3Sisters – Non-Alcoholic Beers:
- Flavors: Strawberry, German Lager, Peach, Ginger, Kiwi Mint, Cranberry
- Brew-inspired taste without alcohol, appealing to lifestyle and social drinkers
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3Sisters Indie-Sodas:
- Unique Indian flavors: Kala Khatta, Jeera Masala, Imli Chaska, Twisted Shikanji
- Crafted with nostalgia and spice-forward profiles
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Aruba – Premium Mocktails & Mixers:
- Mocktails: Naughty Cosmopolitan, Blueberry Lemonade, Mojito
- Mixers: Classic Tonic Water, Ginger Ale
- Positioned for HoReCa, party kits, and premium beverage segments
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Jerk – Energy Drink:
- Plant-based caffeine formula using natural stimulants
- Developed for fitness-conscious, vegan-friendly consumers
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Other Beverages:
- Jeera Masala Soda, Alphonso Mango Pulp, Badam Milk Powder
This innovative and wide-ranging portfolio makes the company one of the few players offering both ethnic and western-style beverages in one umbrella.
Unique Selling Propositions
- India’s first full-range non-alcoholic beer brand with multi-flavor offering
- Combines global cocktail inspiration with Indian flavor innovation
- Use of plant-based, natural ingredients with low-sugar formulations
- Innovative branding and aesthetic packaging tailored to millennial consumers
- Offers OEM and private label services for startups and beverage chains
Financial and Market Insights
Adhar Beverages, while operating privately, has shown robust market momentum:
- Supplies to over 300 retail and modern trade outlets across urban India
- Featured on platforms like Zoozle, Amazon, and urban food aggregators
- Product testing and soft launches in international markets, especially Middle East and South Asia
- Revenue growth estimated at 40% YoY due to increasing demand for functional and flavored drinks
The company’s digital-native brand architecture helps capture social media-driven consumer demand.
Shipment & Export Records
- Products exported under HS Codes: 2202.99 (Non-alcoholic beverages), 2201.10 (Soda water), 2009.89 (Fruit pulp)
- Initial export batches shipped to UAE, Sri Lanka, and African markets
- Focused export growth for horeca suppliers and boutique beverage distributors
Target Markets
Adhar Beverages serves:
- Modern retailers and supermarket chains
- E-commerce beverage platforms
- Restaurants, cafes, and bars seeking alcohol-free options
- Private label clients launching D2C beverage brands
- International distributors of Indian FMCG and novelty drinks
Manufacturing & Operational Capabilities
- Third-party certified production facilities with bottle and canning lines
- Automated quality control and batch traceability
- In-house formulation development and flavor prototyping
- Strong packaging design team and flexible branding options for partners
Certifications and Compliance
- FSSAI Certified manufacturing for food and beverages
- Compliant with India’s food labeling and shelf-life standards
- Export documentation support including COA, MSDS, and FDA registration for applicable geographies
Customer Testimonials
Retailers and end-users frequently commend:
- “Amazing fruity notes and authenticity” in 3Sisters mock beers
- “Great mixer quality” comparable to imported tonic waters
- “Visually appealing bottles and cans” suited for premium retail shelves
Major Achievements
- Successfully launched 3 proprietary beverage brands
- Created India’s first flavored non-alcoholic beer line with mass distribution
- Recognized as an emerging beverage startup in India’s food innovation ecosystem
- Onboarded over 100 B2B clients for private label and co-branded beverage production
Adhar Beverages Private Limited is redefining the landscape of Indian non-alcoholic drinks by blending nostalgia, modernity, and health consciousness into every bottle, and is poised for accelerated growth in the domestic and international beverage markets.
