Agrabah PH (Agrabah Ventures Inc.) is a Filipino agritech and logistics enterprise headquartered in Makati, Metro Manila. Founded by Joselito “Jun” Ocol and Josephine Gumino‑Ocol, the company operates as a social enterprise focused on streamlining the agricultural supply chain and improving market access for Filipino farmers and fisherfolk. Agrabah integrates technology, logistics, and finance to form a cohesive ecosystem that supports rural agricultural productivity and economic inclusion.
Core Business and Specialization
Agrabah's core mission is to digitally bridge the gap between farmers and markets. Its platform-driven approach connects producers directly with institutional buyers, optimizing logistics and improving value realization across the agricultural sector.
Core Service Divisions
Agrabah Wharf: A digital farm-to-market trading platform allowing producers to receive real-time orders, pricing data, and fulfillment schedules.
Agrabah Logistics: A tech-enabled logistics management service that aggregates, schedules, and deploys last-mile delivery solutions for agricultural goods.
Agrabah Finance: A financial services layer offering credit aggregation, invoice factoring, and fintech integrations to support farmers and cooperatives.
EcoBlue Seaweed Initiative: A sustainability initiative supporting seaweed farmers through structured demand planning, environmental conservation, and income predictability.
Product and Service Offerings
Market Access Facilitation: Enabling direct transactions between producers and buyers (e.g., restaurants, exporters, institutional kitchens).
Managed Logistics: End-to-end transport services from rural collection points to urban markets using route optimization tools.
Credit Access: Partnering with financial institutions and micro-lenders to provide smallholder farmers access to credit based on order forecasts and cooperative productivity.
Community-Based Procurement: Sourcing from verified fisherfolk and farmer groups with transparent procurement protocols.
Training and Tech Enablement: Onboarding rural producers into Agrabah’s platform using mobile tools and localized training content.
Market Position and Target Audience
Agrabah caters to multiple agricultural stakeholders:
Farmer and Fisherfolk Cooperatives in remote Philippine regions.
Institutional Buyers including commercial kitchens, school feeding programs, food processors, and exporters.
Development Organizations and NGOs seeking tech-based supply chain partners for inclusive growth projects.
Its social enterprise structure and B2B marketplace model position it as a transformative platform in the Philippines’ agriculture sector.
Business Capabilities
Tech Infrastructure: Agrabah Wharf enables mobile order placement, inventory updates, and pricing alerts.
Logistics Network: Strategically located aggregation hubs and logistics nodes in Luzon and Visayas.
Financial Ecosystem: Works with microfinance institutions and fintech platforms to offer embedded financial tools.
Impact Monitoring Tools: Digital dashboards used by partners to measure agricultural yield, fulfillment performance, and income growth.
Certifications and Compliance
Registered with the Securities and Exchange Commission (SEC) in the Philippines.
Participates in inclusive agribusiness development projects under ADB and Philippine Department of Agriculture partnerships.
Featured in accelerator programs such as Asian Institute of Management - Dado Banatao Incubator.
Financial and Operational Insights
While detailed financials are not publicly available, Agrabah’s business model has received validation through:
Grants and investments from venture accelerators and development organizations.
Successful piloting of logistics and procurement contracts with LGUs and NGOs.
Tech enablement of over 600 farmers and fisherfolk across pilot regions.
Recognition for its EcoBlue initiative in improving incomes for coastal seaweed farming communities.
International Shipments and Trade Activity
While Agrabah focuses on domestic agricultural value chains, the EcoBlue Seaweed Initiative is aligned with export market standards, particularly for dried seaweed and carrageenan derivatives. Partnerships with seaweed processors and traceability-enabled sourcing suggest future scalability for international trade.
Achievements and Recognition
Shortlisted for ADB Social Innovation Awards in agri-supply chain technology.
Featured in AIM’s Future Agro Challenge Southeast Asia.
Recognized for impact in sustainable seaweed farming through its EcoBlue brand.
Cited by the Department of Agriculture for tech innovations in logistics for rural farmers.
Testimonials
Development partners and users highlight:
“A reliable trading platform that cuts middlemen and raises farmer income.”
“Logistics was the missing link. Agrabah solved it through tech and coordination.”
“EcoBlue has transformed the way our seaweed farming community earns and plans production.”
Conclusion
Agrabah PH stands as one of the Philippines’ most promising agritech ventures, blending digital tools, financial inclusion, and logistics optimization to build a more equitable and efficient agriculture system. Through its integrated services and grassroots approach, Agrabah is not only improving rural livelihoods but also reshaping the future of food supply chains in Southeast Asia.
