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Exhibiting at Gulfood 2025

Shk Saeed Hall 1, Hungary Pavilion
Dubai World Trade Centre
17 Feb - 21 Feb, 2025

Product Offerings

Product Categories:

Consulting and Professional Services

Products:

Promotional Campaigns: 'Kapj rá!' (Promotion of Fish Consumption), 'Wines of Hungary'

Exhibitions and Events: SIAL Paris, Fruit Logistica, ProWein

Programs: Hungarian Food Business Program

Hungarian Food Business Program: Strengthening Hungary’s Agri-Food Exports

The Hungarian Food Business Program is a strategic initiative designed to promote and support Hungarian agri-food businesses in international markets. Launched by the Agrármarketing Centrum (AMC), the program aims to enhance export opportunities, market access, and international trade relations for Hungarian food producers and agribusinesses.

Mission & Objectives

The Hungarian Food Business Program focuses on:

  • Supporting Hungarian food producers in expanding their global reach.
  • Facilitating international trade partnerships through networking and trade fairs.
  • Promoting high-quality Hungarian agricultural products in key global markets.
  • Enhancing the competitiveness of Hungary’s agri-food sector through strategic marketing.

Key Industry Sectors Covered

The program supports businesses across multiple sectors of Hungary’s food industry, including:

  • Meat & Poultry Products – Processed and fresh meat, premium poultry.
  • Dairy Products – Cheese, milk, and specialty Hungarian dairy items.
  • Wine & Beverages – Tokaji wines, craft beverages, and traditional Hungarian spirits.
  • Bakery & Confectionery – Traditional pastries, chocolates, and premium baked goods.
  • Organic & Specialty Foods – Free-from products, organic agriculture, and functional foods.

International Market Presence

The Hungarian Food Business Program actively promotes Hungarian agri-food exports in major markets, including:

  • European Union (Germany, France, Italy, Netherlands, UK, Poland)
  • North America (United States, Canada)
  • Asia & Middle East (China, Japan, UAE, Saudi Arabia, South Korea)
  • Eastern Europe & CIS (Russia, Ukraine, Kazakhstan)

Competitive Advantages & Unique Selling Points (USP)

  • Government-Backed Initiative: Supported by the Hungarian Ministry of Agriculture and the Agrármarketing Centrum (AMC).
  • Export Growth & Market Development: Focused on increasing Hungarian food exports globally.
  • Quality & Safety Standards: Promotes high-quality, certified Hungarian agri-food products.
  • Networking & Trade Promotion: Facilitates participation in international food exhibitions, B2B matchmaking, and trade delegations.

Certification & Compliance

The program ensures that participating businesses adhere to strict international food safety and quality standards, including:

  • ISO 22000 – Food Safety Management System
  • HACCP – Hazard Analysis and Critical Control Points
  • EU Organic Certification (for organic products)
  • PDO & PGI Certification (Protected Designation of Origin & Protected Geographical Indication)
  • Halal & Kosher Certification (for selected Hungarian food exports)

Economic Impact & Growth

Hungary’s agri-food sector contributes significantly to the national economy, accounting for over 10% of total exports. The country’s food exports exceed €10 billion annually, with a strong presence in processed food, dairy, wine, and meat exports.

The Hungarian Food Business Program has played a pivotal role in:

  • Expanding Hungary’s food exports to new international markets.
  • Enhancing the reputation of Hungarian premium food products.
  • Attracting foreign investment into the Hungarian agri-food sector.

Trade Promotion & Networking Initiatives

The program actively facilitates international partnerships and business opportunities through:

  • Participation in leading trade fairs (Gulfood, SIAL, Anuga, Foodex Japan, Fancy Food Show USA).
  • B2B matchmaking and direct trade negotiations with global buyers.
  • Industry conferences, networking events, and promotional campaigns.

Major Achievements

  • Successfully expanded Hungary’s agri-food exports to over 100 countries.
  • Established Hungarian food brands in premium global markets.
  • Strengthened Hungary’s presence at major international food expos.
  • Developed strategic trade partnerships with key importers and distributors worldwide.

Future Outlook

With a focus on sustainable growth, innovation, and international competitiveness, the Hungarian Food Business Program continues to drive the expansion of Hungary’s food and beverage sector in global markets. The initiative aims to:

  • Increase Hungary’s food export revenues by 20% over the next five years.
  • Develop new trade agreements and export partnerships.
  • Support Hungarian food producers in adapting to evolving consumer trends and sustainability practices.

Through strategic planning, marketing, and trade promotion, the Hungarian Food Business Program remains a key driver of Hungary’s global food industry success.