Exhibiting at Anuga Select Brazil 2025

AIDU | SMART CHOICE is a leading Brazilian company in the aerosol food production and private label manufacturing sector, headquartered in São Paulo. With an innovative approach to culinary convenience and clean-label solutions, AIDU specializes in developing and manufacturing functional spray-based food products and customized formulations for both retail and B2B markets.

Company Background

Established to meet the evolving needs of modern food manufacturing and health-conscious consumers, AIDU operates at the intersection of food technology and private label development. The company leverages advanced aerosolization techniques and proprietary R&D capabilities to produce a growing portfolio of natural, allergen-free, and vegan-certified food sprays and emulsions.

AIDU serves as a strategic production partner for major Brazilian and international retail chains, foodservice distributors, and brands seeking custom food solutions with functional advantages and packaging innovation.

Core Business and Mission

AIDU’s mission is to deliver intelligent, high-quality, and health-focused food solutions through sustainable manufacturing and collaborative innovation. Core business areas include:

• Production of spray-based food products
• Turnkey private label manufacturing and packaging
• R&D services for custom food formulations

The company’s operations combine regulatory compliance, ingredient transparency, and scalable production capacity, making it a reliable partner for functional food brands.

Product and Service Offerings

AIDU’s core product lines and services include:

• Aerosol Food Products

  • Coconut Oil Spray: 100% natural, propellant-free, non-GMO
  • Non-Stick Baking Spray: For cakes, muffins, and industrial baking applications
  • NoEgg Wash: Vegan egg substitute for glazing and baking, cholesterol-free

• Private Label Manufacturing

  • Product ideation to final packaging
  • Flexible packaging formats for retail and foodservice
  • Labeling compliance with ANVISA, FDA, and EU regulations

• Research & Development

  • Proprietary formulations and functional ingredient integration
  • Custom sensory and nutritional profiling
  • Shelf-life testing and flavor optimization

AIDU also supports clients with regulatory documentation, market trend analysis, and packaging innovation.

Specialization and Unique Selling Proposition

AIDU sets itself apart in the market through:

• Expertise in Aerosolized Foods: One of the few certified manufacturers in Latin America specializing in food-grade spray technology
• Vegan and Clean-Label Innovation: Focus on plant-based, allergen-free, and chemical-free solutions
• Private Label Expertise: Proven track record with large retail clients across Brazil and abroad
• Agile R&D: Fast-to-market capabilities for custom formulations

The company's dedication to sustainability and traceability resonates with health-driven and eco-conscious consumer segments.

Financial Impact and Economic Scope

Although privately held, AIDU’s economic footprint reflects its rising prominence in Brazil’s health-oriented food sector:

• Brazil’s spray oil and non-stick segment grew by 15% CAGR between 2020–2023, with AIDU as a key category driver
• AIDU has delivered millions of units annually under various private labels across Brazil, Chile, and Argentina
• Strategic alliances with food distributors and retail chains have expanded the company’s reach to over 2,000 sales points nationwide
• Partner to 10+ international B2B clients for export-grade product manufacturing

The company's impact also includes employment in specialized food production, technical R&D, and packaging innovation.

Shipment and Trade Data

AIDU handles both national and international shipments through food-grade logistics partners:

• Products shipped in aerosol-safe packaging, including metal cans with proprietary valves
• Primary export markets include Chile, Paraguay, Uruguay, and select European retailers
• Full compliance with ANVISA (Brazil), MERCOSUR, and EU labeling and safety regulations
• Capacity to scale production for OEM and bulk contract manufacturing orders

Private label clients are offered multilingual packaging options and regulatory adaptation for overseas markets.

Target Market

AIDU serves a diversified clientele:

• Retail supermarket chains (white-label partnerships)
• Foodservice and industrial bakeries
• Natural and health food brands
• Vegan and functional food distributors
• Exporters seeking innovative spray formats

The brand is particularly positioned for markets looking to replace traditional oils, butter, and egg-based ingredients with healthier, convenient alternatives.

Capabilities

• Automated aerosol food production lines
• Food safety and lab testing facilities
• In-house R&D lab for emulsions and functional food systems
• Packaging engineering and custom labeling solutions
• Flexible MOQs for startups and scale-ups

AIDU maintains a robust quality management system and provides technical dossiers for all formulations.

Certifications and Compliance

AIDU complies with major food production and safety standards:

• ANVISA and Brazilian Food Code (CAA) compliance
• FDA registration for applicable export SKUs
• HACCP and GMP-certified facilities
• Vegan and allergen-free certifications for applicable products
• Compliant with European food aerosol standards for propellant and container safety

All products undergo regular microbiological and stability testing.

Customer Testimonials

“AIDU’s NoEgg Wash allowed us to launch a vegan bakery line with professional-level finish and consistency. Exceptional product support.”
— Luciana Ribeiro, Product Developer, Panadería Verde

“The private label partnership with AIDU gave us the flexibility and speed to bring our own coconut oil spray to market in under six months.”
— Daniel Monteiro, Buyer, Rede Natura Supermercados

Major Achievements

• Pioneered the NoEgg Wash product category in Brazil
• Exported aerosol coconut oil to 4 Latin American countries within 2 years
• Launched SMART CHOICE, AIDU’s consumer-facing clean-label brand
• Scaled production to handle over 10,000 units/day capacity
• Recognized by Associação Brasileira da Indústria de Alimentos Funcionais for innovation in 2022

AIDU | SMART CHOICE continues to shape the future of functional and plant-based food innovation in Brazil, combining scientific precision with market-driven solutions that empower brands and delight consumers.