Exhibiting at Thaifex - Anuga Asia 2025

Aik Cheong Coffee Roaster Sdn. Bhd., headquartered in Melaka, Malaysia, is one of the nation’s most iconic coffee manufacturers, with a heritage dating back to 1955. Recognized globally for its authentic Malaysian-style coffee and innovative beverage offerings, Aik Cheong has grown from a traditional coffee roasting house into a modern, export-oriented enterprise with a diversified product line.

Company Overview

Operating under the guiding principles of quality, consistency, and tradition, Aik Cheong Coffee has earned its reputation for producing some of the finest instant coffee, ground coffee, and beverage mixes in the region. The company’s products are manufactured under stringent quality control processes and exported to over 40 countries worldwide, making it one of Malaysia’s key players in the global coffee and beverage market.

Product Portfolio

Aik Cheong's product line is broad and categorized under several key segments:

• Instant Coffee Mixes:

  • 2-in-1 Kopi O
  • 3-in-1 White Coffee (Original, Hazelnut, Less Sugar)
  • 3-in-1 Cappuccino
  • 3-in-1 Hainan Coffee Mixture
  • 3-in-1 Teh Tarik Classic

• Ground Coffee:

  • Kopi Powder (Stand Pack)

• Tea Beverages:

  • Milk Tea and Teh Tarik series

• Chocolate & Cereal Beverages:

  • Hot Chocolate
  • Instant Cereal Mixes

• Granola & Functional Foods:

  • IT'S Granola Series

• Specialty Coffee & Lifestyle Concepts:

  • BLACK Series (Drip & Dip Coffee)
  • IT’S Series – “More Than Just a Cup” line of ready-to-brew lifestyle beverages

These products are designed to cater to traditional consumers as well as modern health-conscious and urban lifestyle segments.

Export and Market Presence

Aik Cheong Coffee is a significant contributor to Malaysia’s RM1.2 billion annual coffee export industry. The company currently exports its products to over 40 countries, including:

• Asia: China, Japan, Singapore, Philippines
• Middle East: UAE, Saudi Arabia
• Europe: United Kingdom, Germany
• North America: United States, Canada
• Oceania: Australia, New Zealand

Its export growth has been driven by strategic branding, halal certification, multilingual packaging, and compliance with international food safety standards.

Brands

Aik Cheong has successfully segmented its consumer base through strategic branding:

• Aik Cheong – The heritage brand known for authentic Malaysian coffee.
• IT’S – A modern, lifestyle-focused line offering instant drinks and healthy granola.
• BLACK – A specialty coffee brand offering drip bag and artisan-style brews.

Manufacturing and Capabilities

• State-of-the-art facility in Melaka with automated roasting, blending, and packaging lines
• Monthly production capacity exceeding 400 metric tons
• In-house R&D for flavor innovation and packaging design
• OEM and private label capabilities for international partners
• Strong logistics infrastructure supporting both sea and air freight exports

Certifications and Compliance

Aik Cheong’s dedication to quality is reinforced by multiple internationally recognized certifications:

• HACCP
• ISO 22000
• GMP (Good Manufacturing Practices)
• Halal certification by JAKIM
• MeSTI (Food Safety is the Responsibility of the Industry)

These certifications support access to Muslim-majority countries and premium retailers globally.

Digital & Marketing Channels

Aik Cheong has embraced modern branding and e-commerce channels:

• Active digital campaigns on YouTube, Facebook, and Instagram
• Partnerships with influencers and lifestyle content creators
• E-commerce sales via Shopee, Lazada, and global retail partners
• Experiential marketing through limited edition product launches and “IT’S More Than Just a Cup” campaign

Innovation and R&D

• Developed instant drip coffee bags under the BLACK series to appeal to specialty coffee consumers
• Launch of functional beverage lines blending coffee with collagen, ginseng, and other wellness ingredients
• Granola series introduced as part of diversification into healthy snacking

Corporate Social Responsibility

• Local community support through employment opportunities in Melaka
• Participation in national campaigns such as “Buy Malaysian Products”
• Support for environmentally friendly packaging initiatives

Recognition and Awards

• Recognized as one of Malaysia’s top F&B export brands by MATRADE
• Featured in national export development programs for SMEs
• Commended for brand excellence and packaging innovation at local food and beverage exhibitions

Aik Cheong Coffee Roaster Sdn. Bhd. exemplifies how a heritage-rich company can evolve with consumer demands while staying true to its roots. Its forward-thinking approach, strong export performance, and unwavering product quality position it as a global ambassador for Malaysian coffee culture.