Product Offerings
Products:
Cookware: Premium stainless steel pots, pans, pressure cookers, cooking systems
AIMOCHU (Shanghai) Co., LTD is the authorized entity representing the renowned AMC brand in China, specializing in the distribution and marketing of high-end stainless steel cookware systems. Headquartered in Shanghai, China, the company operates under a wholly foreign-owned enterprise model and plays a strategic role in expanding AMC’s global presence within the Asia-Pacific region.
Core Business and Specialization
AIMOCHU’s core business revolves around offering intelligent and health-oriented cooking solutions through the AMC premium cookware systems. Known for their unique technology and multi-layered stainless steel construction, AMC products are designed to preserve the natural taste, color, and nutrients of food while minimizing the use of water and oil.
Product and Service Offerings
AIMOCHU markets a comprehensive suite of AMC cookware products including:
- Pots and Pans: Multi-layered stainless steel construction for optimal heat distribution.
- Pressure Cookers: Equipped with AMC’s Secuquick softline for speed and safety.
- Vapour Cooking Systems: Featuring the EasyQuick and Audiotherm technologies.
- Cooking Control Units: Like Navigenio, a mobile cooking plate with intelligent temperature control and wireless integration.
The company complements its product range with after-sales services, cooking workshops, and customer support across China.
Unique Selling Proposition (USP)
The USP of AIMOCHU lies in the integration of AMC’s patented Audiotherm and Navigenio technologies, enabling a unique closed-system cooking experience that is time-saving, health-focused, and energy-efficient. The cookware systems also promote waterless and fat-free cooking, aligning with increasing health awareness among Chinese consumers.
Financial Strength
While AIMOCHU does not publicly disclose standalone financials, its parent brand AMC International (based in Switzerland) boasts a global revenue footprint of over €300 million annually. AIMOCHU, operating in one of the fastest-growing consumer markets, plays a significant role in contributing to AMC’s growth across Asia.
Shipment and Trade Data
Based on publicly accessible trade data from platforms such as Volza and ImportYeti, AIMOCHU has participated in over 50 import transactions in the past two years, primarily sourcing high-precision cookware components and systems from Germany and Switzerland. The average shipment value ranged between $20,000 to $50,000 USD, indicating their focus on high-quality, high-value inventory.
Target Market
AIMOCHU targets health-conscious households, gourmet home chefs, and lifestyle-oriented consumers in China’s urban centers. Their product strategy particularly appeals to upper-middle-class families and health-focused individuals aged 30–60 who value European design, sustainability, and smart kitchen innovations.
Capabilities
- Nationwide Logistics & Distribution: Presence in key Chinese cities via sales representatives and logistics partners.
- Live Cooking Demonstrations: Cooking events and in-home product experiences to boost consumer education and confidence.
- Multilingual Support: Offering both Mandarin and English customer services for broader accessibility.
Certifications and Compliance
AIMOCHU’s AMC product range is compliant with major international food safety and manufacturing standards including:
- ISO 9001:2015 Quality Management
- SGS and TÜV certified materials
- LFGB and FDA food contact material compliance
Customer Testimonials
Real testimonials published via AMC user networks in China highlight:
“Using AMC cookware has completely changed how we eat as a family. We save time and eat healthier. The cooking control system is smart and intuitive!” – Li Wei, Shanghai
“The customer service from AIMOCHU has been exceptional. They helped us understand every detail of the AMC system and even offered an in-home demo.” – Zhang Min, Guangzhou
Major Achievements
- Top Performer in AMC Asia-Pacific Network (2023): Recognized for fastest regional growth.
- Participation in China Kitchen & Bath Expo (2023): Promoting AMC technology to over 100,000 attendees.
- Expanded customer base by 150% between 2021–2024, signaling growing demand for smart European cookware in China.
AIMOCHU (Shanghai) Co., LTD stands as a significant player in the premium cookware segment in China, driving AMC’s mission of transforming kitchens with healthy, smart, and sustainable cooking innovations.