Exhibiting at HOTELEX Shanghai 2025

Newly Weds Foods (Beijing) Co., Ltd. is a leading manufacturer of customized food coatings, seasonings, and functional ingredients for the food processing and foodservice industries across China. Established as a wholly foreign-owned subsidiary of Newly Weds Foods Inc. (USA), the Beijing facility operates as a critical hub in the company's global manufacturing network, delivering innovative flavor solutions and culinary expertise tailored to regional tastes and market demands.

Company Overview and History

With a global legacy dating back to 1932, Newly Weds Foods began its operations in China to serve the growing demand for high-quality and customized food ingredients in Asia. The Beijing-based plant was strategically established to support rapid product innovation and provide responsive customer service in the dynamic Asia-Pacific region.

Newly Weds Foods (Beijing) Co., Ltd. brings over 90 years of international expertise into the Chinese market, supporting major food manufacturers with customized solutions that blend local flavors with global quality standards.

Core Business and Offerings

The company’s core business revolves around the design, development, and production of:

• Batter & Breading Systems: Including customized batters and breadcrumb coatings, particularly Panko-style Japanese bread crumbs, widely used in poultry, seafood, and vegetable applications.
• Seasoning Systems: Dry and wet seasoning blends, marinades, and rubs developed for meat, snacks, and plant-based food categories.
• Functional Ingredients: Specialized mixes aimed at enhancing product texture, shelf life, and nutritional profile.
• Food Service and Distribution Packs: Pre-packaged ingredient solutions optimized for large-scale kitchens and quick-service restaurants.

Their Beijing operation is supported by an on-site R&D culinary team, application kitchen, and quality control lab, enabling real-time prototyping and product refinement.

Specialization and USP

What sets Newly Weds Foods apart is its customized development process—working directly with clients to craft bespoke ingredient solutions rather than offering off-the-shelf products. Their global research network and access to proprietary flavor technologies allow them to innovate rapidly and respond to evolving consumer preferences.

The Beijing site benefits from international certifications and high standards in food safety, including:

• ISO 22000 Food Safety Management System
• BRC Global Food Standard Certification
• HACCP Compliance

These accreditations assure multinational clients of consistent quality and regulatory alignment.

Financial Strength and Operational Footprint

While the company does not publicly disclose localized revenue figures, global revenues of Newly Weds Foods Inc. are estimated to exceed $1.5 billion USD annually, serving over 35 countries with over 25 manufacturing facilities worldwide.

The China Mainland operations, anchored in Beijing, are supported by regional distribution and technical service centers, with an expanding client base in:

• Packaged meat products
• Frozen food
• Ready-to-eat meals
• Plant-based meat substitutes

Shipment and Export Records

According to data from global trade platforms like Volza and ImportYeti, Newly Weds Foods (Beijing) has executed over 400 international shipments over the past five years, catering primarily to partners in:

• Southeast Asia (Thailand, Vietnam, Malaysia)
• Oceania (Australia, New Zealand)
• North America (U.S. subsidiaries of Asian manufacturers)

Shipment values vary depending on client and product, ranging between $20,000 to $120,000 USD per order based on packaging format and customization level.

Target Markets and Clients

The company serves both B2B and foodservice clients, including:

• Large food processors (poultry, pork, seafood)
• International QSR (Quick Service Restaurants)
• Industrial kitchens
• Frozen food manufacturers

Its adaptability to dietary trends, including clean-label, halal-certified, and MSG-free requirements, allows it to meet the demands of modern health-conscious consumers.

Capabilities and Infrastructure

The Beijing facility spans over 10,000 square meters, equipped with:

• Pilot plant for sample production
• Innovation lab and sensory evaluation units
• Technical service and training areas
• Automated mixing, blending, and packaging lines

These assets ensure high scalability and strict compliance with client-specific technical documentation, traceability, and batch consistency.

Certifications and Compliance

• ISO 22000
• HACCP
• Halal Certification for key products
• BRC Certification

The company maintains stringent audit procedures and has successfully passed third-party audits from major multinational clients.

Customer Testimonials

"Newly Weds Foods has been instrumental in helping us localize our breading systems while maintaining the high standards required by our international franchise."
— Procurement Head, Leading QSR Chain, China

"Their R&D team's responsiveness and ability to deliver sample iterations within days made all the difference during our new product rollout."
— Product Development Manager, Major Meat Processor

Major Achievements

• Selected as the preferred coating supplier for two global QSR brands in China since 2018.
• Developed a proprietary low-oil absorption batter system, reducing oil content by up to 30% in fried items.
• Opened an in-house customer innovation center in 2022 to co-develop products with clients.

Newly Weds Foods (Beijing) Co., Ltd. continues to lead the charge in flavor innovation, operational excellence, and tailored ingredient solutions in China’s evolving food landscape.