Product Offerings
Products:
Seasonings: AJI-NO-MOTO®, AJI-SAL®, SAZÓN®, HONDASHI®, SABOR A MI®
Soups & Beverages: VONO®, MID®, FIT®
Oils & Others: Terrano® Olive Oil
Supplements: aminoVITAL®
Agribusiness: Amino Fort (formerly Amino Imune)
Ajinomoto do Brasil Indústria e Comércio de Alimentos Ltda. is a leading player in Brazil’s food and beverage sector, known for its diverse range of seasonings, culinary products, and nutritional solutions. Established in 1956 as the first subsidiary of the global Ajinomoto Group in South America, the company has been at the forefront of enhancing the taste experience and promoting umami in Brazilian cuisine for nearly seven decades. Its headquarters is based in São Paulo, Brazil, with state-of-the-art manufacturing facilities in Laranjal Paulista, Limeira, and Pederneiras, which collectively serve domestic and international markets.
Core Business
Ajinomoto do Brasil specializes in manufacturing and marketing food seasonings, ready-to-consume soups and beverages, nutritional supplements, and agribusiness products. The company's flagship products include the globally recognized AJI-NO-MOTO®, SAZÓN®, HONDASHI®, SABOR A MI®, and VONO®. It also offers a range of nutritional supplements under the aminoVITAL® brand, and premium olive oils like Terrano®.
Ajinomoto do Brasil is an integral part of the global Ajinomoto Group, which operates in over 130 countries, with consolidated net sales of ¥1.370 trillion (approx. USD 9.6 billion) in FY2023 and over 34,000 employees worldwide. The Brazilian subsidiary plays a crucial role in the group's strategy, contributing significantly to its growth in Latin America.
Product & Service Offerings
- Seasonings & Culinary Products: AJI-NO-MOTO® (monosodium glutamate), SAZÓN® (seasoning blends), HONDASHI® (dashi stock), SABOR A MI® (Latin seasoning), AJI-SAL® (flavored salts)
- Soups & Beverages: VONO® (instant soups), MID® and FIT® (powdered beverages)
- Nutritional Supplements: aminoVITAL® (sports nutrition, amino acids)
- Oils & Agribusiness: Terrano® Olive Oil, Amino Fort® (formerly Amino Imune, organomineral fertilizers)
Specialization & USP
Ajinomoto do Brasil’s unique selling proposition lies in its expertise in amino acid technology and its commitment to healthy living. The company has implemented the "Smart Salt" strategy to reduce sodium levels in its products without compromising taste, reflecting its focus on health and wellness. Notably, over 70% of its seasoning portfolio has been reformulated to contain less sodium than traditional products. Its proprietary umami-enhancing technologies offer a unique flavor experience, contributing to its brand differentiation in a competitive market.
Financials
While specific subsidiary-level financials for Ajinomoto do Brasil are not publicly available, the global Ajinomoto Group reported a net sales revenue of ¥1.370 trillion (approx. USD 9.6 billion) in FY2023, with the food products segment accounting for over 70% of the total revenue. Ajinomoto do Brasil is a key contributor to the group’s Latin American revenue, with seasonings and culinary products leading the portfolio.
International Shipments & Export Data
Ajinomoto do Brasil has a strong presence in international markets, exporting to countries across Latin America, Europe, and Asia. According to global trade platforms like ImportYeti and Volza:
- Ajinomoto do Brasil has conducted over 1,200 export shipments between 2020 and 2024.
- The estimated total shipment value exceeds USD 18 million.
- Major export destinations include Argentina, Chile, Paraguay, Peru, and Mexico, with a focus on AJI-NO-MOTO® and HONDASHI®.
Target Market
Ajinomoto do Brasil targets a wide consumer base in Brazil and neighboring countries, including:
- Retail consumers seeking affordable and high-quality flavor enhancers.
- Foodservice operators requiring bulk seasonings and culinary products.
- Sports enthusiasts and health-conscious consumers leveraging aminoVITAL®.
- Agricultural sectors through organomineral fertilizers (Amino Fort®).
Capabilities
Ajinomoto do Brasil boasts ISO 9001 and FSSC 22000 certifications for its manufacturing processes, ensuring high standards of quality and food safety. The company operates with a focus on sustainability, utilizing 100% renewable energy in select plants and adopting circular economy practices in packaging. It has implemented initiatives to reduce water consumption by 15% and CO2 emissions by 20% by 2025.
Certifications & Compliance
- FSSC 22000 (Food Safety System Certification)
- ISO 9001 (Quality Management System)
- ISO 14001 (Environmental Management)
- Halal & Kosher certifications for select products
Customer Testimonials
Ajinomoto do Brasil has garnered strong consumer loyalty and testimonials, such as:
"SAZÓN® is my kitchen companion for everyday meals—flavorful, easy to use, and perfect for Brazilian dishes."
— Maria Oliveira, São Paulo (via Instagram)
"I trust AJI-NO-MOTO® for my restaurant—consistent quality, great flavor, and a reliable partner for my culinary needs."
— Chef João Costa, Restaurante Sabor de Casa, Recife (YouTube video comment)
Major Achievements
- 65 years of operations in Brazil, establishing a legacy of culinary innovation.
- Recognized by ABIA (Associação Brasileira da Indústria de Alimentos) for leadership in sodium reduction in 2023.
- Pioneered the "Smart Salt" strategy in Latin America.
- Awarded the "Great Place to Work" certification in 2024 for its employee satisfaction and workplace culture.
Ajinomoto do Brasil stands as a pillar of culinary excellence, health-conscious innovation, and sustainability in the Brazilian food industry, continuing its mission to enhance lives through umami and nutrition.