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Exhibiting at HRC London 2025 (Hotel, Restaurant, Catering)

H550
ExCeL London
17 Mar - 19 Mar, 2025

Product Offerings

Products:

Hotel Management (PMS): Front desk operations, guest management, express check-in/out, room preferences

Restaurant & Bar: Table plans, reservations, events, menus, touch-screen POS integration

Spa, Wellness & Beauty: Spa packages, day guests, staff rotas, leisure booking

Stock Control: Stocktaking, multi-location stock levels, up-to-date stock reports

Order & Pay at Table: Contact-free food and drink ordering

Web Bookings: Commission-free bookings for rooms, restaurants, spa treatments

Room Rates: Dynamic pricing based on occupancy and booking lead time

Functions & Events: Conference and banqueting management

Clubs & Memberships: Membership management, activity tracking, account charging

Takeaway/Click & Collect: Online ordering for delivery or collection

Channels & OTAs: Availability updates across booking channels

Gift Vouchers: Commission-free voucher sales and redemption

Payment Processing: Secure credit card payments, tokenization, POS terminals

Reporting & Analytics: Real-time graphical displays, turnover, margins, performance indicators

Alacer Software Limited is a UK-based hospitality technology provider offering an all-in-one platform designed to optimize operations across hotels, spas, restaurants, and leisure facilities. Recognized for its flexibility and end-to-end functionality, Alacer has become a trusted partner for independent operators and groups seeking intuitive, scalable management solutions.

Company Background

Founded in the early 2000s, Alacer Software is headquartered in Cambridge, United Kingdom. The company was built on the mission of simplifying complex hospitality operations through integrated software tailored to the unique demands of the industry. Over the years, Alacer has developed a powerful platform that manages everything from front desk operations and restaurant POS to spa bookings, stock control, and real-time reporting—all within a single ecosystem.

With a commitment to in-house development, Alacer maintains complete control over its technology stack, enabling rapid customizations, seamless updates, and direct support from knowledgeable professionals.

Product and Service Offerings

Alacer provides a suite of integrated software modules, allowing clients to build a system that fits their exact business model. Key offerings include:

  • Hotel Property Management System (PMS):

    • Guest profiles, express check-in/out, room allocations, and housekeeping workflows.
  • Restaurant & Bar Management:

    • POS integration, live table plans, menu engineering, event dining, and multi-outlet support.
  • Spa, Wellness & Leisure:

    • Treatment scheduling, therapist management, leisure bookings, day package creation.
  • Order & Pay at Table:

    • Contact-free mobile ordering and payment interface for guests and diners.
  • Web Booking Engine:

    • Direct, commission-free bookings for rooms, restaurant reservations, spa treatments.
  • Dynamic Room Rates:

    • Automated rate adjustments based on real-time occupancy and booking trends.
  • Event Management:

    • Conference room bookings, wedding packages, equipment hire, banquet service management.
  • Stock & Inventory:

    • Live tracking, multi-location control, supplier integration, automatic reorder alerts.
  • Club & Membership Management:

    • Subscription tracking, usage logs, account charging, and communication tools.
  • Takeaway & Click & Collect:

    • Online menu browsing, secure payment gateway, and order fulfillment dashboard.
  • Channel Manager & OTA Integration:

    • Live availability and rate sync across Booking.com, Expedia, Agoda, and more.
  • Payment Processing:

    • PCI-compliant integrations for credit card terminals, mobile pay, and tokenization.
  • Advanced Reporting:

    • Real-time dashboards covering revenue, occupancy, margins, staff productivity, and guest analytics.

Specialisation and Core USP

Alacer’s unique advantage lies in offering a fully unified system that negates the need for multiple third-party integrations. With everything managed through a single login and interface, users benefit from:

  • Operational Cohesion: One platform covers PMS, POS, spa, inventory, and CRM functions.
  • Rapid Deployment: Fast onboarding with minimal disruption to operations.
  • Custom Development: In-house developers allow for bespoke system tweaks to suit business models.
  • Real-Time Data Access: Centralized dashboards empower management to act on insights instantly.

This makes Alacer especially attractive to multi-outlet operations, independent boutique hotels, resort spas, and estate-based venues with complex service needs.

Financial and Operational Footprint

While Alacer Software is privately owned and does not disclose financial results publicly, its operational impact is notable:

  • Installed at over 200 venues across the UK, including hotels, spas, conference centers, golf resorts, and multi-concept hospitality businesses.
  • Supports thousands of active users across all modules daily.
  • Handles millions of bookings and transactions annually through its PMS and POS systems.
  • Endorsed by major industry associations including UK Hospitality and The Hotel Marketing Association.

Client retention rates are high, attributed to continuous system enhancements and dedicated UK-based support.

Shipment and Export Records

As a software solutions provider, Alacer does not ship physical goods. However:

  • The company supports remote deployments in multiple countries including Ireland, Channel Islands, and parts of Western Europe.
  • International clients are serviced via cloud-hosted solutions or localized server setups.

Target Market

Alacer caters to a diverse range of hospitality providers including:

  • Independent Hotels and Resorts
  • Boutique Spas and Retreats
  • Golf & Country Clubs
  • Multi-Venue Estates and Event Spaces
  • Conference and Banqueting Centers
  • Restaurant Groups and Brasseries

The system’s modular nature also makes it viable for hybrid venues offering both accommodations and services such as dining, wellness, and retail.

Capabilities

  • Cloud and On-Premise Deployment: Supports hybrid setups based on property preferences.
  • Data Migration Support: Smooth onboarding from legacy systems.
  • Training & Support: Remote and on-site staff training, backed by UK-based helpdesk.
  • Scalable Licensing: Flexible per-module pricing and scalability from 10 to 1,000+ users.

Certifications and Compliance

  • Fully GDPR compliant data handling and storage.
  • PCI DSS compliance for payment processing modules.
  • Regular penetration testing and data encryption protocols for cloud-hosted deployments.
  • Alignment with UK Government’s Cyber Essentials framework for secure software design.

Customer Testimonials

  • “Alacer’s PMS and spa modules transformed our guest flow and boosted occupancy.” – Spa Director, Wellness Hotel in Lake District
  • “We run a 60-room estate with two restaurants and a golf course—Alacer keeps every area connected.” – General Manager, Country House Hotel
  • “Their support team actually understands hospitality. That makes a huge difference.” – Operations Manager, Multi-Site Hotel Group

Major Achievements

  • Successfully deployed multi-outlet system integrations across complex UK hospitality venues.
  • Recognized in Hospitality Tech UK Top Vendors List for 3 consecutive years.
  • Rolled out new modules including Click & Collect and Gift Vouchers during COVID-19 to help clients digitize.
  • Maintains 95% client renewal rate, driven by personalized service and robust feature set.

Alacer Software Limited continues to empower hospitality operators with intelligent technology that adapts to the evolving needs of modern venues. With its deep understanding of operational workflows and a unified approach to software design, Alacer is redefining what hospitality management technology can deliver.