All Gravy ApS is a Denmark-based HR technology company dedicated to transforming the experience of hourly workers through a dynamic, employee-first platform. Combining workforce management, communication, learning, and financial wellness into a single app, All Gravy empowers frontline teams while enabling businesses to improve operational efficiency, retention, and employee satisfaction.
Company Background
Founded in Copenhagen, All Gravy was launched by Jonatan Marc Rasmussen and a team of product and HR experts who saw a critical gap in how hourly workers were managed, motivated, and supported. With a mission to modernize frontline employment, All Gravy delivers mobile-first solutions that blend core HR functions with financial wellness and engagement features tailored for restaurants, retail, hospitality, and care sectors.
The company has rapidly expanded its customer base across Scandinavia and Western Europe, gaining recognition for its innovative, data-driven approach to employee engagement.
Product and Service Offerings
All Gravy provides a modular platform accessible via mobile and web apps, comprising multiple HR and operational tools:
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Employee App:
- Centralized platform for onboarding, scheduling, payroll visibility, communication, and financial wellbeing.
- Users can access upcoming shifts, request leave, track earnings, and receive instant updates.
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All Hands – Applicant Tracking System (ATS):
- Streamlined candidate sourcing, interviewing, and hiring workflows.
- Employer branding tools and application analytics included.
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Learning Management System (LMS):
- Mobile-accessible training modules, courses, quizzes, and compliance tracking.
- Supports onboarding, upskilling, and certification.
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Financial Wellness Suite:
- Instant pay access for employees to withdraw earned wages in real-time.
- Budgeting tools, savings goals, pay transparency dashboards, and net pay forecasting.
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HRIS and Document Management:
- Digital employee profiles, ID verification, contract storage, and compliance records.
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Internal Communication Tools:
- Real-time chat, shift messaging, announcements, and urgent alerts with read receipts.
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Operations Management:
Specialisation and Core USP
All Gravy stands out for its employee-first HR technology, purpose-built for hourly and frontline workers. Unlike traditional HRIS or scheduling tools, All Gravy combines workforce utility with motivational and financial wellness benefits:
- Instant Pay: Proven to reduce turnover by giving employees more control over their earnings.
- Modular Platform: Employers can select only the features they need, from LMS to ATS.
- Frontline Engagement: High app adoption rates and frequent usage metrics show strong workforce engagement.
This makes All Gravy especially impactful in industries struggling with high attrition and low engagement among hourly staff.
Financial and Operational Footprint
As a privately funded company, All Gravy does not publicly disclose its financials. However, notable growth metrics and operational indicators include:
- Deployed across more than 10 countries, with active customers in Denmark, Norway, Germany, the UK, and the Netherlands.
- Used by over 30,000 employees across hospitality, retail, and healthcare.
- Achieved 100% month-over-month growth in its early expansion phase (2021–2022).
- Strategic partnerships with Nordea, Too Good To Go, Joe & The Juice, and Funky Chicken.
Backed by investors such as Founders, Moonfire, and Upfin, All Gravy is scaling rapidly across Europe.
Shipment and Export Records
As a cloud-native software platform, All Gravy does not engage in physical shipments. However:
- All modules are hosted via scalable cloud infrastructure for global accessibility.
- Multi-language and multi-currency capabilities enable rapid deployment in international markets.
Target Market
All Gravy is purpose-built for industries reliant on shift-based workforces:
- Hospitality & Restaurants
- Retail Chains
- Care Homes & Healthcare Services
- Logistics & Warehousing
- Event Staffing & Security
Its clients range from independent businesses with 20 employees to enterprise groups managing 3,000+ frontline staff.
Capabilities
- Modular SaaS Platform: Scalable and API-integrated with payroll, scheduling, and POS systems.
- Real-Time Analytics: Dashboards for HR, finance, and operations leaders to track engagement, earnings, and satisfaction.
- Bank-Grade Security: GDPR-compliant, end-to-end encrypted architecture with financial-grade compliance.
- Full Implementation Support: Onboarding, training, and success management provided by dedicated client teams.
Certifications and Compliance
- Fully GDPR compliant across all data handling and employee records.
- ISO 27001-aligned data security practices.
- Complies with EU PSD2 regulations for its financial wellness features and integrations with banking APIs.
Customer Testimonials
- “With All Gravy, we’ve increased staff retention by 23% and reduced shift no-shows dramatically.” – Operations Manager, Casual Dining Chain Denmark
- “Our team loves having visibility on their hours and wages. It's improved morale and productivity.” – People Lead, Retail Brand Germany
- “The financial tools are a game-changer. Staff stay longer and feel more supported.” – Franchise Owner, Hospitality Group Sweden
Major Achievements
- Named Top 50 HR Tech Startups in Europe 2023 by Sifted.
- Featured in TechCrunch, EU-Startups, and Hospitality Tech Europe.
- Partnered with multiple European banks to deliver seamless instant pay experiences.
- Recognized by Copenhagen Fintech Lab as one of the top emerging fintech-HR integrations.
All Gravy is redefining workforce management for the modern age, delivering not just tools for employers, but real, tangible value for employees. By prioritizing the wellbeing, empowerment, and engagement of hourly workers, All Gravy is setting a new standard for how frontline teams are managed in the 21st century.
