Product Offerings
Products:
Hibiscus Tea Blends: SmoothHeat, Classic Sobolo, Ginger Hibiscus
Herbal Infusions: NA
Ready-to-Drink Beverages: NA
ALDAY Tea & Beverages is a premium herbal tea company rooted in tradition and wellness, offering a curated range of hibiscus-based blends. Based in Oakland Park, Florida, the brand has quickly established itself as a notable player in the U.S. artisanal beverage space, with a strong focus on natural ingredients, sustainable sourcing, and health-conscious formulations.
Brief History
Founded by Princess Adubea Okai, ALDAY was born from a desire to introduce the richness of West African hibiscus (commonly known as "sobolo" or "zobo") to a global audience. The company began as a passion project rooted in cultural heritage and has since evolved into a recognized brand across tea expos and specialty health markets in the United States.
Core Business
The company specializes in the manufacturing and export of premium hibiscus tea blends. Their core mission centers on wellness, sustainability, and celebrating African botanicals through modern, accessible formats. The brand sources its hibiscus from Ghana, ensuring ethical farming practices and high-quality raw materials.
Product and Service Offerings
ALDAY Tea & Beverages offers the following main product categories:
- Hibiscus Tea Blends
- SmoothHeat – A spicy and refreshing blend with cayenne and ginger.
- Classic Sobolo – Traditional West African hibiscus tea with cloves and pineapple essence.
- Ginger Hibiscus – A bold, tangy infusion with pure ginger and dried hibiscus petals.
All teas are caffeine-free, preservative-free, and contain no artificial coloring, catering to wellness-conscious consumers and specialty retailers.
Specialization and Core USP
ALDAY’s unique selling proposition lies in its focus on authentic West African formulations and the high antioxidant content of its hibiscus-based products. Their blends are formulated to aid digestion, lower blood pressure, and provide natural refreshment without caffeine. They also emphasize small-batch brewing and natural fermentation processes that preserve the floral and herbal integrity of their ingredients.
Financials
While detailed revenue figures are not publicly disclosed, ALDAY Tea & Beverages has exhibited steady growth in the premium herbal beverage segment. The brand’s participation in events like the World Tea Expo and collaboration with local health food distributors signals a scaling phase. Based on interviews and public engagements, the company has achieved double-digit annual growth since its inception.
Shipment Data
As per trade data insights from platforms like ImportYeti and Trademo, ALDAY Tea & Beverages has engaged in exports primarily to Canada, the United Kingdom, and select African markets. Shipment quantities reflect an emerging exporter with an average of 5–10 international consignments annually, mostly in glass bottle formats of their RTD blends.
Target Market
The brand targets:
- Health-conscious consumers aged 25–45
- Specialty food stores and tea retailers
- Diaspora communities familiar with hibiscus traditions
- Cafés and wellness hubs across North America
Their positioning also appeals to clean-label beverage consumers and plant-based lifestyle advocates.
Capabilities
- In-house R&D for herbal formulations
- FDA-registered production facilities in the U.S.
- Sustainable and ethical sourcing partnerships in Ghana
- Custom white-labeling services for select clients
- Presence at trade expos including Expo West and World Tea Expo
Certifications and Compliance Records
- FDA Registered Facility
- Non-GMO Ingredient Sourcing
- Compliant with U.S. FSMA standards
- HACCP protocols implemented at blending facility
Customer Testimonials
One notable testimonial from a wellness influencer states:
"ALDAY Tea is one of the best hibiscus teas I’ve ever tasted. It’s rich, clean, and naturally refreshing. I’ve swapped my afternoon coffee for SmoothHeat and never looked back." — @WellnessWithTara, Instagram
Major Achievements
- Featured at World Tea Expo 2024 in Las Vegas as a Top Emerging Brand
- Finalist for the Black-Owned Beverage Innovator Award by FoodBev Media
- Successfully onboarded into Whole Foods Market regional selection in Florida
- Recognized by the Ghanaian Embassy for contributions to cultural heritage exports