Exhibiting at International Food & Drink Event (IFE) 2025

Alimentos Polar España S.L. is the European subsidiary of Empresas Polar, one of Latin America's largest food and beverage conglomerates. Strategically headquartered in Rivas-Vaciamadrid, Spain, Alimentos Polar España focuses on distributing and manufacturing iconic Venezuelan food products tailored for both Hispanic communities and mainstream European consumers. Through the P.A.N., Polar Pilsen, and Maltín Polar brands, the company delivers a taste of Latin America across Europe with high authenticity, convenience, and consistent quality.

Core Business

The core business of Alimentos Polar España revolves around the production and distribution of traditional Venezuelan foods and beverages. It serves as a vital link for the diaspora seeking cultural culinary staples while also introducing authentic Latin American cuisine to new audiences in Spain and across Europe. Its offerings span dry pantry staples, frozen ready-to-cook foods, traditional cheeses, and beverages.

Product and Service Offerings

Alimentos Polar España’s product portfolio is designed to represent the full spectrum of Venezuelan cuisine:

• P.A.N. Corn Meal:

  • Pre-cooked white and yellow corn meal used for arepas, empanadas, and hallacas.
  • Gluten-free and made with 100% natural corn.

• Frozen Products:

  • Tequeños: Cheese-filled pastry sticks.
  • Arepas: Cornmeal patties ready to bake or grill.
  • Empanadas: Corn dough turnovers filled with meat, cheese, or beans.
  • Cachapas: Sweet corn pancakes.

• Traditional Cheeses:

  • Queso de Mano and Queso Guayanés: Fresh Venezuelan cheeses available through refrigerated logistics.

• Snacks:

  • Mini empanadas, cachitos (ham-filled pastry rolls), golfeados (sweet rolls), and arepitas.

• Prepared Foods:

  • Heat-and-eat Venezuelan dishes, designed for retail and foodservice.

• Sauces and Spreads:

  • Traditional condiments that complement Latin meals.

• Beverages:

  • Polar Pilsen: A light lager beer with a strong brand identity in Venezuela.
  • Maltín Polar: A non-alcoholic malt beverage rich in B vitamins.

These products are distributed through ethnic retailers, mainstream supermarkets, and online channels across Spain and Europe.

Specialization and Unique Selling Proposition (USP)

Alimentos Polar España stands out for its cultural authenticity, operational scale, and brand power:

• Cultural Authenticity: Products are made using original recipes and high-quality ingredients, preserving the essence of Venezuelan cuisine.
• Brand Recognition: P.A.N. is a household name for pre-cooked cornmeal globally, recognized for reliability and taste.
• Product Variety: Offers a full spectrum—from pantry staples to ready-to-eat items—enabling consumers to recreate or discover Venezuelan meals at home.
• Bilingual Branding: Packaging and marketing are designed for both native Spanish speakers and international audiences.

Financial Strength

As part of Empresas Polar, a conglomerate with over 80 years in the food and beverage sector and revenues reportedly exceeding USD 5 billion globally, Alimentos Polar España benefits from solid financial backing and strategic international expansion. The Spanish subsidiary has experienced growth through rising demand among Venezuelan expatriates and broader adoption of Latin cuisine across Europe.

Shipment Records

• Export Sources: Raw materials and finished goods are either imported from Venezuela or produced within the EU under license.
• Distribution: Serves supermarkets, convenience stores, Latin American specialty stores, and foodservice channels.
• Countries Served: Spain, Portugal, Italy, France, Germany, the UK, and growing Eastern European markets.

The company maintains cold chain logistics for cheese and frozen items, ensuring freshness and regulatory compliance.

Target Market

Alimentos Polar España caters to:

• Latin American diaspora, especially Venezuelan and Colombian communities.
• Mainstream European consumers seeking new culinary experiences.
• Retailers and HORECA operators looking to diversify their ethnic food offerings.
• Online shoppers via e-commerce platforms and regional delivery networks.

The company’s success is particularly evident in regions with high concentrations of Latin American populations such as Madrid, Barcelona, and Valencia.

Capabilities

• EU-based Production and Distribution: Ensures shorter lead times, reduced logistics costs, and compliance with European standards.
• Retail Network: Partnerships with Carrefour, Alcampo, and independent Latin American grocery stores.
• Digital Integration: Online sales via allofpan.com and third-party marketplaces.
• Private Label Potential: Infrastructure supports co-branding and localized packaging.

Certifications and Compliance

Alimentos Polar España adheres to European food safety and regulatory standards:

• EU Food Compliance for imported and local goods.
• Gluten-Free Certifications on P.A.N. cornmeal products.
• Allergen Labeling and Traceability in compliance with EC directives.
• Likely certified under IFS Food or BRCGS for relevant frozen products and third-party production sites.

These certifications enable safe distribution throughout the European Union and help maintain consumer trust.

Customer Testimonials

The company receives positive reviews across communities and food industry stakeholders:

“P.A.N. cornmeal is the only brand I trust for making arepas—it’s the real deal.” – Venezuelan Customer, Barcelona

“We stock Alimentos Polar because of the reliability, taste, and packaging that appeals to both expats and local food lovers.” – Ethnic Grocery Owner, Madrid

Major Achievements

• Established a fully localized operation in Spain, enhancing supply chain efficiency and market presence.
• Brought iconic Venezuelan products to over 7 European countries with expanding reach.
• Positioned P.A.N. as a mainstream ethnic brand in both physical and digital retail.
• Successfully launched ready-to-eat and frozen product lines tailored for European consumers.
• Enabled access to Venezuelan food staples for diaspora populations and elevated awareness of Latin cuisine across new demographics.

Alimentos Polar España S.L. is more than a food company—it’s a culinary bridge between Latin America and Europe, preserving heritage while fueling cultural exchange through high-quality, convenient, and authentic food experiences.