Exhibiting at International Food & Drink Event (IFE) 2025

Vicky Foods, headquartered in Gandia, Spain, stands as a leading multinational food group renowned for its diversified portfolio and innovation-led strategy. Originally founded in 1952 as Dulcesol, the company rebranded to Vicky Foods in 2019 to better represent its multi-brand identity and expanded product lines beyond bakery. With over 70 years of history, Vicky Foods has grown from a small family-run bakery into one of the most significant players in the Spanish and international food market.

Core Business

Vicky Foods operates across three primary business areas: bakery and pastries, healthy food products, and frozen ready-to-eat meals. Its core strength lies in the industrial-scale production of bakery goods, while continuously innovating in health-conscious food alternatives and convenience food segments.

Product and Service Offerings

The company markets its products under several well-known brands:

• Dulcesol: Specializes in bakery and pastry products such as bread, cakes, and buns.
• Be Plus: Focuses on health-oriented offerings, including smoothies, purées, and functional foods targeted toward children and adults.
• Horno Hermanos Juan: Known for traditional, artisanal-style baked goods.
• Fit’z: A more recent launch targeting the healthy snacking segment with low-calorie products.

Its product range includes:

• Fresh and packaged breads
• Cakes, muffins, croissants, and pastries
• Baby food and fruit purées
• Frozen ready meals and desserts
• Vegan and gluten-free snacks

Specialisation and Core USP

Vicky Foods' unique value proposition is its vertically integrated production model, ensuring quality control from raw material sourcing to final product packaging. The company heavily invests in R&D through its dedicated Centro de Innovación (Innovation Center), which has led to the launch of over 300 new products annually. Sustainability and health trends drive product development, particularly under the Be Plus and Fit’z brands.

Financial Overview

As of 2022, Vicky Foods reported:

• Revenue: €536 million
• Exports: €93 million, accounting for 17% of total revenue
• R&D Investment: Over €10 million annually
• Workforce: 2,700+ employees

These figures underscore its robust financial footing and aggressive growth strategy, especially in international markets.

Shipment Records

According to import-export tracking data:

• Vicky Foods has conducted 1,200+ international shipments in the past two years.
• Major export destinations include France, the UK, Morocco, and Algeria.
• High-volume categories in shipments include industrial pastries, baby food, and frozen baked goods.

These records, sourced from trade intelligence platforms like Volza and ImportYeti, confirm the brand’s consistent international supply chain activity.

Target Market

Vicky Foods primarily targets:

• Mass-market consumers looking for affordable, high-quality bakery and snack products
• Health-conscious customers seeking functional and clean-label foods
• Export buyers and distributors in Europe, North Africa, and Latin America

Its multi-brand strategy allows effective segmentation and penetration across mainstream retail, convenience stores, and health-focused outlets.

Capabilities

• 7 production plants with advanced automation and hygienic infrastructure
• Own logistics network and cold chain distribution
• In-house packaging and design capabilities
• Dedicated export and private label teams

The company’s ability to scale quickly while maintaining product consistency positions it strongly among European food manufacturers.

Certifications and Compliance

Vicky Foods adheres to the highest quality and safety standards:

• IFS Food Certification
• BRC Global Standard for Food Safety
• ISO 14001 Environmental Management
• Halal and Kosher certifications for select product lines

These certifications support their global expansion and reliability in international markets.

Customer Testimonials

Several B2B partners and distributors highlight Vicky Foods’ reliability and innovation:

“Vicky Foods has been an outstanding partner, consistently delivering on quality and timelines. Their product variety and private label services are unmatched in the bakery industry.”
— Distributor, France

“Our customers love the Be Plus range. It hits the perfect balance between taste and nutrition. The team is very responsive and innovative.”
— Retail Chain Buyer, Morocco

Major Achievements

• Ranked among the Top 10 food companies in Spain by financial revenue (2022)
• Recognized for its corporate sustainability strategy, including reduced plastic use and clean energy adoption
• Winner of the 2021 Alimentaria Innovation Award for Be Plus product line
• Continuous year-on-year growth in exports, reaching over 50 countries globally

With an unwavering commitment to innovation, health, and sustainability, Vicky Foods continues to shape the future of food in Spain and beyond.