Product Offerings
Products:
Broiler Chickens: High-quality broiler chickens for meat production
Alromhiyah Poultry, based in Riyadh, Saudi Arabia, is an emerging broiler chicken producer recognized for its commitment to quality, local sourcing, and adherence to Islamic slaughtering standards. Positioned within the Kingdom’s expanding agricultural sector, Alromhiyah Poultry has been contributing to national goals of food security and poultry self-sufficiency.
Company Overview
Operating from the central region of Riyadh, Alromhiyah Poultry focuses on the sustainable production of high-quality broiler chickens. The company’s strategic location enables effective distribution across central and eastern Saudi Arabia, minimizing transit time and ensuring freshness. Alromhiyah operates with a vision to blend modern poultry farming technologies with traditional values, catering to the preferences of Saudi consumers.
Core Business and Products
Alromhiyah Poultry specializes in:
- Broiler Chicken Production:
- Rearing and supply of broiler chickens for the domestic meat market
- Focus on breed selection, balanced nutrition, and strict health protocols
- Hygienic packaging with branding designed to emphasize freshness and quality
The company adopts integrated farm management practices to maintain consistency in weight gain, feed conversion ratios, and bird health, ensuring a reliable supply chain for retailers and food service providers.
Unique Selling Proposition (USP)
Alromhiyah stands out in the local market through:
- Islamic-compliant halal slaughtering and packaging
- Branding that resonates with consumer trust and product clarity
- Hormone-free and antibiotic-regulated poultry rearing
- High-quality feed sourced from local and regional suppliers
Its visual identity and packaging have gained attention for reflecting modern standards in branding while preserving cultural values, enhancing consumer perception and shelf presence.
Market Reach and Distribution
Although still growing, Alromhiyah Poultry has begun establishing itself as a recognized brand in the Riyadh poultry retail landscape. Key distribution points include:
- Local butcheries and hypermarkets in Riyadh and surrounding areas
- Independent food service providers, including hotels and catering companies
- Social media promotions and participation in industry expos have increased visibility
Alromhiyah’s retail-ready packaging and cold chain logistics ensure that the product reaches end consumers in optimal condition.
Operational Insights
Based on sector benchmarks for mid-sized broiler producers in Saudi Arabia, Alromhiyah is estimated to manage:
- Flock sizes of 25,000 to 50,000 birds per cycle
- Annual turnover of approximately 700,000 to 1 million broiler chickens
- Weekly production batches ensuring consistent market availability
Such volumes cater well to urban demand without compromising quality or supply reliability.
Compliance and Certification
The company aligns its operations with the regulatory frameworks set by:
- Saudi Food and Drug Authority (SFDA)
- Ministry of Environment, Water and Agriculture (MEWA)
- National Halal slaughtering standards and cold chain regulations
While specific certification disclosures are not publicly listed, compliance is evident through market presence and retail partnerships.
Branding and Consumer Engagement
Alromhiyah has invested in modern visual branding, as showcased on creative platforms like Behance, positioning itself as a trustworthy local producer. This focus on brand development helps the company connect with health-conscious, quality-seeking Saudi consumers.
A consumer testimonial shared via Instagram noted:
“Alromhiyah chicken is our preferred choice—fresh, clean, and perfectly packed. Their product truly reflects premium quality.”
Strategic Direction and Growth Outlook
With the Saudi poultry market forecasted to grow at 5.6% CAGR through 2030, Alromhiyah is positioned for scalable expansion. Its current trajectory suggests potential diversification into:
- Value-added chicken products
- Regional distribution networks
- Integration with local feed production for cost optimization
Alromhiyah Poultry continues to reinforce its place in the Kingdom’s food supply chain with a commitment to quality, traceability, and customer satisfaction.