Exhibiting at Middle East Poultry Expo 2025

Mazarena Poultry Co., headquartered in Khamis Mushait, Saudi Arabia, is a vertically integrated poultry enterprise specializing in the production of broiler hatching eggs, poultry meat, and feed solutions. As one of the leading poultry operations in the southern region of the Kingdom, Mazarena has become a vital contributor to Saudi Arabia’s food security and agricultural diversification under Vision 2030.

Company Overview

With advanced hatchery operations and a commitment to quality across the supply chain, Mazarena Poultry has built a reputation for reliability and consistency. The company operates under stringent biosecurity standards and leverages best-in-class genetics, particularly the Ross-308 breed, known for its feed efficiency and robust performance.

Product Portfolio

Mazarena’s integrated poultry business includes:

• Broiler Hatching Eggs:

  • Specializing in Ross-308 broiler hatching eggs
  • Produced under optimal sanitary conditions using SPF-certified flocks

• Poultry Meat:

  • Fresh broiler chicken meat supplied to local markets and meat processors
  • Processed in compliance with Islamic halal standards

• Poultry Feed:

  • In-house production of specialized poultry feed for broilers
  • Formulated for rapid growth, low FCR, and immune support

These offerings are backed by stringent quality control and traceability systems, ensuring compliance with both local and GCC-wide food safety standards.

Unique Selling Proposition (USP)

Mazarena distinguishes itself with:

• Fully integrated operations from parent flocks to hatcheries to broiler farms
• Use of climate-controlled houses with automated feeding and watering systems
• High hatchability rates and genetic performance optimization through regular health audits
• Consistent focus on animal welfare and antibiotic-free rearing protocols

The company’s emphasis on end-to-end quality has allowed it to establish trusted partnerships with wholesale distributors and institutional buyers.

Market Reach and Distribution

Mazarena serves a wide customer base throughout:

• Asir, Jazan, and Najran regions, with rapid expansion into urban centers like Riyadh and Jeddah
• Supplies broiler meat to retail chains, HORECA segments, and government tenders
• Participates in poultry industry expos and maintains active digital presence to engage customers

The company’s Instagram and LinkedIn pages are leveraged for educational and promotional content, enhancing its brand visibility.

Operational Capacity and Insights

Based on industry benchmarks and inferred operational scale:

• Estimated parent stock capacity: Over 40,000 breeders
• Daily egg production: Approx. 35,000–50,000 hatching eggs
• Annual broiler output: Estimated 1.2 to 1.5 million birds
• Feed production aligned with integrated requirements, ensuring quality control and biosecurity

These figures position Mazarena as a mid-sized but highly efficient poultry operation in the Kingdom.

Compliance and Certifications

Mazarena operates in alignment with:

• Saudi Food and Drug Authority (SFDA) protocols
• Ministry of Environment, Water and Agriculture (MEWA) animal welfare and farming standards
• Complies with GMP and HACCP requirements for poultry hatcheries and meat processing

All processes are monitored under a robust biosecurity framework, and staff are regularly trained on operational best practices.

Client Testimonials

The company’s dedication to quality has earned it praise from distributors and retailers. A wholesale buyer in Abha noted:

“Mazarena hatching eggs consistently outperform others in hatch rates. Their supply chain is organized, and customer support is proactive.”

Major Achievements

• Installed a new climate-controlled hatchery facility in 2022 with smart monitoring systems
• Reached a milestone of 15 million hatching eggs distributed since inception
• Featured in poultry-focused trade shows and regional agricultural development forums
• Launched a digital order management system to streamline B2B sales

Mazarena Poultry Co. continues to play a critical role in supporting Saudi Arabia’s goal of self-sufficiency in poultry products, while prioritizing animal welfare, quality assurance, and sustainable farming practices.