Alternativ Comércio de Alimentos Ltda., operating under the brand Alternativ Snacks, is a dynamic and fast-growing Brazilian food company headquartered in São Paulo. The company specializes in manufacturing and retailing healthy, functional snacks designed for health-conscious consumers who seek convenience without compromising nutritional quality.
Company Background
Founded with the mission to "snack better," Alternativ was established to address the growing demand for nutritious, plant-based, and allergen-conscious food products in Brazil. Leveraging a blend of culinary innovation, nutritional science, and sustainability, the company has grown to become a recognized name in Brazil’s health food sector.
Core Business
Alternativ’s core business lies in the production and direct-to-consumer retail of healthy snacks. The company operates an e-commerce platform (https://www.alternativsnacks.com.br/) and is also present in select natural product stores and gyms across Brazil.
Product and Service Offerings
Snacks Saudáveis:
- Barrinhas de Proteína (Protein Bars)
- Snacks de Grão-de-Bico (Chickpea Snacks)
- Mix de Castanhas (Nut Mixes)
Chocolates Funcionais:
- Chocolate 70% Cacau com Castanhas
- Chocolate Vegano com Frutas Vermelhas
Kits e Combos:
- Kit Energia
- Combo Fitness
- Box Degustação
These products are vegan-friendly, gluten-free, preservative-free, and made with natural ingredients. The packaging emphasizes environmental responsibility and consumer transparency, listing all ingredients and nutritional values clearly.
Unique Selling Proposition
- Plant-Based and Functional Ingredients – Focused on superfoods and natural proteins.
- Clean Label – Products contain no artificial additives, colorants, or preservatives.
- Sustainability-Focused Production – Environmentally friendly packaging and low-waste production.
- Flavor Innovation – Unique Brazilian-inspired flavor profiles and creative combinations like chickpea with herbs and cocoa with native nuts.
Financial and Operational Growth
Though privately held and without publicly disclosed financials, Alternativ has shown robust growth indicators:
- Reported triple-digit growth in online sales during 2022–2023, according to internal blog reports and interviews.
- A monthly average of over 20,000 units shipped, based on fulfillment data shared via the brand's social media.
- Expansion into corporate wellness programs and subscription box models to ensure recurring revenue.
International and Domestic Distribution
Alternativ currently serves:
- Direct e-commerce customers across Brazil via its online platform.
- Regional health food distributors and gym franchises.
- International interest has emerged, especially from Portugal and Spain, as noted in social media engagement and inquiries.
Target Market
- Millennials and Gen Z consumers seeking healthier snack options.
- Fitness enthusiasts and athletes requiring functional and protein-rich food.
- People with dietary restrictions (e.g., lactose-free, gluten-free, vegan).
Capabilities
- In-house R&D allowing rapid product innovation.
- Vertically integrated e-commerce platform.
- Responsive customer service and interactive social media engagement.
- Private label manufacturing potential for third-party healthy food brands.
Certifications and Compliance
- Products comply with ANVISA (Brazilian Health Regulatory Agency) standards.
- Allergen declarations and nutritional transparency are printed on each product label.
- Commitment to sustainable sourcing for ingredients such as cocoa and nuts.
Customer Feedback and Reviews
Alternativ’s consumers often highlight:
- Great taste without artificial flavors.
- Portion control that matches fitness and diet goals.
- Sustainable brand values, including recyclable packaging.
User testimonials posted on their Instagram and YouTube channels regularly praise the texture, satiety, and flavor complexity of their protein bars and functional chocolates.
Major Achievements
- Garnered a loyal social media following with over 40,000 followers across platforms.
- Selected for corporate wellness programs in major tech firms in São Paulo.
- Partnered with nutritionists and fitness influencers for educational campaigns.
- Achieved top-seller status on select health food e-commerce portals in Brazil.
