Product Offerings
Products:
Fin Fish: Atlantic Halibut, Spotted Wolffish
Product Gallery:
Atlantic Halibut
Amar Seafood PEI Ltd, headquartered in Victoria, Prince Edward Island, Canada, is a pioneering aquaculture and seafood company specializing in the sustainable farming of high-value marine finfish species. As part of the larger Amar Seafood Group, the PEI operations are focused on research-driven, eco-friendly aquaculture solutions that contribute to both regional economic development and global seafood sustainability.
Core Business and Specialization
Amar Seafood PEI Ltd's core business lies in the land-based aquaculture and seafood processing of premium finfish. The company has garnered attention for its work in the cultivation of:
- Atlantic Halibut (Hippoglossus hippoglossus)
- Spotted Wolffish (Anarhichas minor)
Both species are raised under highly controlled, recirculating aquaculture systems (RAS), designed to minimize environmental impact while ensuring optimal fish health, biosecurity, and quality.
Unique Selling Proposition (USP)
Amar Seafood PEI stands out in the North American aquaculture landscape for its innovative approach:
- Land-Based RAS Systems: By utilizing closed-containment RAS technology, the company eliminates the risk of escape, disease transmission to wild stocks, and habitat degradation.
- Cold-Water Precision Farming: PEI’s naturally cold environment is ideal for the growth of species like halibut and wolffish, enabling consistent product quality and optimal growth cycles.
- Focus on Niche, High-Value Species: Unlike traditional aquaculture operations focusing on salmon or trout, Amar targets niche markets with high-end whitefish species.
These factors allow the company to provide high-quality, sustainably raised seafood that meets growing demand from eco-conscious consumers and gourmet markets.
Market Reach and Export Focus
Amar Seafood PEI Ltd serves a highly specialized segment of the global seafood market, particularly:
- Gourmet food distributors
- Premium seafood retailers
- Luxury hotels and restaurants
- International seafood importers focused on sustainable sourcing
Its products are increasingly gaining interest in markets such as the European Union, Japan, United States, and Canada, where both sustainability and product traceability are critical to buyers.
Financial and Shipment Insights
While Amar Seafood PEI Ltd does not publicly disclose its financials, available trade and business data indicate:
- The company is in early to mid-scale production, targeting several hundred metric tons annually with significant potential for scaling.
- It is part of a broader strategic initiative supported by Canadian provincial and federal agencies aimed at building Canada’s reputation as a leader in sustainable aquaculture.
- Shipment data remains limited due to the niche, R&D-driven nature of the operations, but early international shipments have been documented to boutique seafood importers.
Certifications and Compliance
Amar Seafood PEI adheres to Canada's rigorous aquaculture and food safety regulations, including:
- CFIA (Canadian Food Inspection Agency) compliance for seafood handling and processing
- DFO (Department of Fisheries and Oceans) licensing and environmental oversight
- Active development towards Best Aquaculture Practices (BAP) and ASC (Aquaculture Stewardship Council) certifications
Its use of RAS technology supports nearly complete water reuse, solid waste management, and strict biosecurity protocols—elements aligned with next-generation sustainable aquaculture frameworks.
Facilities and R&D Strength
The PEI facility is equipped with:
- Land-based RAS tanks
- Hatchery and nursery units for broodstock development
- On-site labs for fish health monitoring and feed optimization
- Processing units designed for minimal handling and rapid chilling
Amar Seafood also collaborates with Canadian universities and research institutes to enhance aquaculture techniques for non-traditional species such as the wolffish—known for its firm, white flesh and omega-3 content.
Achievements and Industry Participation
- Recognized by aquaculture innovation platforms for its leadership in sustainable finfish farming.
- Received support and co-funding from Canadian provincial initiatives aimed at green food production.
- Actively participates in research and development programs to improve aquaculture sustainability and fish welfare.
Amar Seafood PEI Ltd is redefining what sustainable, high-end aquaculture looks like in North America. With its pioneering work in land-based RAS, commitment to biodiversity, and focus on premium seafood species, the company is well-positioned to meet the evolving demands of the global seafood industry.