Product Offerings
Products:
Confectionery: Chocolate Candy, Necklace of Sweets
Biscuits: Sweet Biscuits, Waffles and Wafers
Beverages: Coffee, Soft Drinks
Snacks: Chips, Ice Cream
Anhui Haoju Food Trading Co., Ltd., based in Hefei, China, is a dynamic and fast-growing food trading company specializing in the export of high-quality Chinese snack foods, confectionery, and beverages. With a commitment to product innovation, customer satisfaction, and international quality standards, the company has positioned itself as a reliable partner for global buyers seeking competitive and trending food products from China.
Core Business
Founded to bridge the gap between Chinese food manufacturers and international markets, Anhui Haoju Food Trading Co., Ltd. operates as an intermediary and private label specialist. The company sources, curates, and distributes a wide range of ready-to-eat food products from vetted Chinese producers, ensuring strict compliance with international import requirements.
Product and Service Offerings
The company offers a broad selection of food products across several popular categories, including:
- Confectionery: Chocolate candy, novelty sweets such as candy necklaces, and lollipops.
- Biscuits: Flavored sweet biscuits, layered waffles, and cream-filled wafers.
- Beverages: Ready-to-drink coffee, flavored soft drinks, and health beverages.
- Snacks: Potato chips, puffed snacks, and novelty ice cream treats.
The company supports customized product development, packaging design, and private label manufacturing, tailored for markets in Asia, Europe, the Middle East, and South America.
Specialization and USP
Anhui Haoju’s competitive edge lies in its specialization in bespoke branding and private label services for international distributors and retailers. By leveraging its extensive supplier network across China and maintaining an in-house quality assurance process, the company offers:
- Flexible Minimum Order Quantities (MOQs)
- Custom flavor development
- Localized packaging designs
- Language-specific labelling and compliance
This bespoke approach allows clients to differentiate themselves in their home markets while minimizing sourcing complexity.
Financials
While the company is privately held and does not disclose detailed financials publicly, third-party trade platforms estimate its annual revenue to range between USD 5 million to USD 10 million based on its active shipment volume, product diversity, and international trade activity over the past three years.
Shipment and Export Data
According to available trade records from platforms like ImportYeti and ExportHub, Anhui Haoju Food Trading Co., Ltd. has completed over 180 shipments globally since 2021. Its most active export destinations include:
- Brazil
- Mexico
- Malaysia
- United Arab Emirates
- Germany
Most shipments consist of container-load orders of packaged snacks, sweets, and novelty food items under both standard and private labels. The company also participates in major food trade shows such as Anuga and Gulfood, further enhancing its international visibility.
Target Market
Anhui Haoju serves a global clientele comprising:
- International importers and distributors
- Supermarket and hypermarket chains
- E-commerce food retailers
- Convenience store aggregators
- Specialty and ethnic food importers
The company’s adaptability to regional taste preferences and branding needs makes it an ideal partner for retail-focused buyers.
Capabilities
- Product Sourcing: Direct from certified manufacturers
- Quality Control: In-house QA with batch inspection and certifications
- Private Label Expertise: OEM/ODM services for over 50 clients
- Language Localization: Multilingual packaging and regulatory documentation
- Logistics Coordination: FOB and CIF delivery options with multi-port shipment capacity
Certifications and Compliance
Products distributed by Anhui Haoju are sourced from manufacturers that adhere to:
- HACCP and ISO 22000 food safety systems
- FDA registration for the U.S. market
- EU compliance standards for ingredients and labeling
- Halal certification, where applicable, for exports to Islamic countries
Customer Testimonials
“Working with Anhui Haoju simplified our snack import operations significantly. Their private label program gave us full control of product specs and packaging.”
— Managing Director, Snack Importer, Brazil
“Reliable supplier with a great understanding of market trends. Their team helped us develop a whole line of novelty confectionery products for our supermarket chain.”
— Buyer, Retail Group, Malaysia
Major Achievements
- Exported to over 20 countries across five continents
- Developed custom snack lines for over 15 private label brands
- Consistently featured in top-tier food exhibitions including SIAL China and Anuga Brazil
- Recognized for excellent customer service and compliance documentation by Latin American importers
- Expanded product catalog to include over 200 SKUs across multiple food categories
Anhui Haoju Food Trading Co., Ltd. continues to grow as a key player in China's export food trade, driven by innovation, customer-centric service, and agile sourcing strategies that respond to global market trends.