Jaimin Foods, headquartered in Rajkot, India, is a globally recognized manufacturer and exporter of traditional Indian snacks, ready-to-eat foods, and ethnic FMCG products. With a strong presence in over 25 countries including the United Kingdom, Jaimin has emerged as a household name in the South Asian diaspora for authentic, high-quality, and hygienically processed Indian snack items.
Core Business and Product Offerings
Jaimin Foods operates primarily in the manufacturing and export of traditional Indian snacks and convenience foods, offering a wide range of SKUs that cater to both domestic and international markets.
Key Product Categories:
Khakhra (Ready-to-Eat Crisp Flatbread):
Available in flavors such as Masala, Jeera, Methi, Pav Bhaji, Pizza, and more
Namkeen & Savoury Snacks:
Bhujia, Sev, Gathiya, Chakli
Banana Chips and other fried snacks
Chikki (Traditional Indian Brittle):
Peanut Chikki
Dry Fruit Chikki
Bakery Products:
Cookies
Biscuits (Sweet, Salty, Cream-filled)
Pickles:
Mango Pickle
Lime Pickle
Papad:
Urad Dal Papad
Khichiya Papad in various flavors
These products are packed in modern, automated facilities using food-grade materials and meet the taste and quality expectations of Indian and global consumers.
Specialisation and Unique Selling Proposition (USP)
Jaimin’s core strength lies in delivering authentic Indian taste through mass production that adheres to international quality standards. The company's USPs include:
In-house R&D to innovate traditional flavors and snack combinations
Automated packaging systems that ensure hygiene and consistency
Ability to cater to both traditional and modern consumer preferences
Large SKU range for both retail and bulk packaging
Expertise in private labeling for international markets
This combination of authenticity and scalability allows Jaimin to successfully compete in ethnic and mainstream food retail channels.
Target Market and Client Segments
Jaimin primarily targets:
Ethnic grocery stores and supermarkets in the UK, US, Middle East, and Africa
Wholesalers and importers specializing in Indian FMCG
Online ethnic grocery platforms
Indian restaurants and foodservice channels
Their strong brand presence within the Indian diaspora community drives demand for snacks that remind consumers of traditional home flavors.
Financial Performance and Market Presence
While Jaimin Foods does not publicly disclose detailed financials, available export records and international distribution activity indicate:
Presence in over 25 countries, including UK, USA, UAE, and Canada
Export volumes consistently growing YoY, particularly in khakhra and namkeen categories
Recognized as one of the prominent Indian snack brands in global trade exhibitions
The global Indian ethnic foods market is growing at 8–10% CAGR, with the UK being one of the largest importers of such goods. Jaimin is actively capitalizing on this trend.
Shipment and Export Activity
According to databases like ImportYeti and public trade logs:
Jaimin exports multiple FCLs monthly from India to the UK and North America
High-demand SKUs for export include Khakhra, Namkeens, and Papad
Export certifications include FSSAI, APEDA, and IEC
UK-based distributors and wholesalers often cite Jaimin for on-time delivery, retail-ready packaging, and consistent product demand in South Asian consumer segments.
Capabilities
Jaimin’s vertically integrated production ecosystem includes:
Fully automated snack manufacturing lines
In-house spice blending and recipe customization
Warehousing and cold storage facilities
In-house branding and packaging design for international clients
Private label production and white-labelling for global retail chains
Their manufacturing unit is compliant with ISO 22000 and HACCP standards, ensuring international food safety adherence.
Certifications and Compliance
Jaimin Foods ensures stringent compliance with both Indian and international regulations:
FSSAI Certified (India’s food safety authority)
ISO 22000 Food Safety Management Systems
HACCP-compliant production lines
All export goods include batch-level traceability, ingredient transparency, and allergen declarations
Products shipped to the UK meet UK/EU labelling standards, including vegetarian marking, nutritional information, and shelf life documentation.
Customer Perception and Market Feedback
Jaimin is widely praised for its balance of:
Traditional taste profiles
Affordable price points
Shelf stability and hygienic packaging
Retailers often describe the brand as:
“Reliable with high product turnover”
“Great packaging and flavor variety”
“A trusted name in the ethnic snacks category”
Their success is also evident through active consumer engagement on social media platforms.
Key Achievements
Exported to 25+ countries across five continents
Developed a SKU portfolio of over 100 snack varieties
Secured shelf presence in major ethnic food retail chains globally
Featured in international food expos including Gulf Food, SIAL, and Anuga
Recognized for innovation in ethnic snacks within the global Indian food category
Jaimin Foods continues to strengthen its global footprint by combining the rich culinary traditions of India with modern food processing technology, offering consumers worldwide a genuine taste of Indian heritage through snacks and condiments.
