Asan Service Co., Ltd. is a prominent manufacturer and exporter of authentic Japanese sauces, miso, and food ingredients based in Pathum Thani, Thailand. Operating under the well-recognized “Asahi” brand, the company specializes in producing high-quality Japanese seasonings and beverages tailored to meet the demands of both domestic and international markets.
Company Background
Founded with a vision to bring the rich culinary heritage of Japan to Southeast Asia and beyond, Asan Service Co., Ltd. has become a key player in the Japanese food manufacturing sector in Thailand. The company was established by Katsuji Tanaka to fulfill the growing demand for authentic Japanese sauces and ingredients in the Thai food service and retail sectors.
With Japanese management and production supervision, Asan Service ensures that its offerings meet the highest standards of taste and quality while also being locally manufactured under stringent food safety norms.
Core Business Activities
Asan Service Co., Ltd. focuses on:
- Manufacturing Japanese sauces and seasonings with traditional recipes and modern food safety compliance
- OEM and private label production for restaurant chains and retail distributors
- Import and distribution of Japanese alcoholic beverages
- Exporting authentic Japanese condiments to global markets
Product and Service Offerings
The company offers a comprehensive range of Japanese food products including:
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Soy Sauce:
- Asahi Soy Sauce, Traditional Shoyu
-
Seasonings & Sauces:
- Tonkatsu Sauce
- Yakisoba Sauce
- Worcester Sauce
- Teriyaki Sauce
- Ponzu Sauce
- Mentsuyu
- Unagi Sauce
- Okonomiyaki Sauce
- Yakitori Sauce
-
Miso:
- Asahi Miso – known for its balanced umami and fermented depth
-
Alcoholic Beverages:
- Sake
- Shochu
- Mirin
- Ryorishu (Japanese cooking wine)
-
Other Products:
- Fresh Tofu
- Various Japanese food ingredients for foodservice applications
These products are available in both retail packaging and bulk formats, suitable for household, HORECA, and food industry use.
Specialization and Unique Strengths
- Authentic Japanese taste profiles developed by Japanese culinary experts
- Localized manufacturing in Thailand with imported raw materials
- OEM capabilities for customized seasoning formulations
- Direct supply partnerships with Japanese restaurants and food importers
Financial and Export Performance
Although Asan Service is a privately held entity with limited public financial disclosure, trade and industry reports indicate:
- Exports to over 10 countries, particularly in Southeast Asia, South Asia, and select EU markets
- Frequent listings in Japanese restaurant supply chains and Japanese food distributors in Thailand
- Increasing presence in Thai modern trade retailers, indicating local growth
According to shipment tracking platforms like ImportYeti and Volza:
- The company has completed over 90 international shipments since 2022
- Key export destinations include Malaysia, Vietnam, Singapore, India, and UAE
Target Markets
Asan Service Co., Ltd. primarily serves:
- Japanese restaurants operating in Thailand and the wider Asian region
- Distributors and importers of Japanese food products
- Retail grocery chains offering ethnic or Asian cuisine sections
- OEM customers seeking customized sauce blends with Japanese authenticity
Capabilities
The company operates a modern facility equipped with:
- Automated bottling and packaging lines
- Batch blending systems for consistent sauce formulation
- Cold chain warehousing for sensitive ingredients
- Quality assurance lab for microbiological and chemical testing
- In-house R&D for product innovation
Certifications and Compliance
Asan Service Co., Ltd. complies with multiple food industry standards:
- GMP (Good Manufacturing Practices)
- HACCP (Hazard Analysis and Critical Control Points)
- FDA Thailand approval
- Halal Certification for select products
- Compliant with export documentation for Japan and ASEAN
These certifications ensure consistent product quality and facilitate seamless global distribution.
Customer Testimonials and Market Perception
The “Asahi” brand enjoys strong recognition among:
- Japanese chefs and food service professionals in Thailand
- Asian food importers looking for quality with cost-efficiency
- Supermarket buyers seeking value-added ethnic products
Although not heavily present on social media, consistent business with repeat OEM clients reflects positive market perception and product reliability.
Major Achievements
- Established Asahi as a leading Japanese sauce brand in Thailand’s foodservice segment
- Expanded product line to over 30 SKUs across sauces, miso, and beverages
- Secured long-term partnerships with Japanese restaurant franchises in Asia
- Increased export volume by 20% year-on-year between 2021 and 2024
With a clear commitment to authenticity, quality, and service, Asan Service Co., Ltd. stands as a reliable partner for businesses seeking premium Japanese culinary products manufactured with precision and care in Thailand.
