Exhibiting at Thaifex - Anuga Asia 2025

Asiawide Franchise Consultants Pte Ltd is one of the most established franchise consultancy firms in Asia, offering end-to-end services for businesses seeking to expand via franchising. Founded and headquartered in Singapore, the company has earned a distinguished reputation for its strategic approach, successful client track record, and extensive regional network.

Company Overview

Established in 1989, Asiawide Franchise Consultants is led by founder and CEO Albert Kong, a recognized expert in franchising with over three decades of experience in business expansion and international franchise development.

• Headquarters: Singapore
• Phone: +65 6743 2282
• Email: albert@asiawidefranchise.com.sg
• Founder & CEO: Albert Kong
• Established: 1989
• Website: www.asiawidefranchise.com.sg

Core Services

Asiawide specializes in a comprehensive suite of franchise development and business consultancy services, tailored to both aspiring franchisors and international brands seeking market entry into Asia.

• Franchise Development
  • Franchise strategy and feasibility studies
  • Creation of franchise packages and operations manuals
  • Legal and regulatory support for franchising
• Franchise Brokerage
  • Sourcing and screening of franchisees
  • Franchisee marketing across Asia-Pacific and the Middle East
  • Franchise exhibitions and global franchising matchmaking
• Market Entry Consulting
  • Strategic planning for expansion into Southeast Asia, China, India, and the Middle East
  • Cross-border franchising audits and localization strategies
• Training & Workshops
  • Seminars and certification for franchising professionals
  • Tailored workshops for SME business owners and franchise managers

Global Reach and Partner Network

Asiawide Franchise Consultants operates a well-established network of 70 associates in over 50 countries, enabling it to provide international market research, franchise leads, and business connections for clients worldwide. This global coverage spans:

• Asia-Pacific: Singapore, Malaysia, Indonesia, Vietnam, China, Japan, Korea
• Middle East: UAE, Saudi Arabia, Qatar
• Europe & North America: UK, France, USA, Canada

Client Portfolio

Asiawide has served over 1,300 clients in a wide range of sectors including:

• Food & Beverage (F&B)
• Education
• Retail
• Services
• Health & Wellness
• Hospitality

Notable brands that have worked with Asiawide include:

• Old Chang Kee (Singapore)
• BreadTalk
• Ya Kun Kaya Toast
• EtonHouse International
• Charles & Keith

Publications and Media

The firm is the publisher of the Asia Franchise & Business Opportunities magazine, a leading publication in the regional franchising sector distributed in print and digital formats across Asia.

Additionally, Albert Kong has been featured in multiple international conferences, panel discussions, and government-supported initiatives on entrepreneurship and franchising, further solidifying his leadership in the industry.

Awards and Recognition

• Franchise Excellence Award Winner
• Recognized Consultant by Singapore Government Agencies (SPRING Singapore, Enterprise Singapore)
• Speaker and Judge at International Franchise Association (IFA) events
• Endorsed by World Franchise Associates and other global bodies

Industry Certifications and Memberships

• Member of the Franchise & License Association (Singapore)
• Active collaborations with World Franchise Associates, Asia Pacific Franchise Confederation, and International Franchise Association (IFA)

Digital Engagement

Although not a digital-first firm, Asiawide maintains a presence across professional and business platforms including:

• YouTube Channel: Company overviews and thought leadership
• LinkedIn: Franchise listings and business development updates

Summary

Asiawide Franchise Consultants Pte Ltd has carved a leadership role in Asia’s franchising ecosystem. With a legacy of 30+ years, over 1,300 consulting projects, and a powerful international network, the company delivers high-value, customized solutions to entrepreneurs and global brands looking to scale across Asia and beyond. Whether for market entry, franchise growth, or strategic transformation, Asiawide remains a trusted partner in long-term business expansion.