Product Offerings
Products:
Processed Rice: Milled White Rice, Parboiled Rice, Brown Rice
Specialty Rice: Organic Rice, Vitamin-Enriched Rice
By-products: Rice Bran, Rice Flour, Broken Rice
Associação Brasileira da Indústria do Arroz (Abiarroz), known in English as the Brazilian Rice Industry Association, is the leading institution promoting the competitiveness and global presence of Brazil's rice processing and export sector. Headquartered in Brasília, Brazil, Abiarroz is responsible for coordinating national strategies to elevate the quality, visibility, and international trade of Brazilian rice.
Company Background
Founded in 2007, Abiarroz represents more than 30 rice processing companies across Brazil and works closely with government bodies, international buyers, and export partners to promote Brazilian rice. It operates under the umbrella of ApexBrasil and other institutional partners to increase exports and brand the Brazilian rice industry as a global supplier of high-quality, sustainable rice products.
Abiarroz spearheads the Brazilian Rice Project, a strategic initiative launched in collaboration with ApexBrasil to expand exports and build commercial bridges with countries in Latin America, Africa, the Middle East, and Asia.
Core Business and Mission
Abiarroz functions as a national trade association with the mission to:
- Promote the Brazilian rice industry in international markets
- Increase the competitiveness of Brazilian rice through innovation and compliance
- Provide technical, legal, and market support to rice processors and exporters
- Facilitate participation in international trade shows and diplomatic trade missions
Product and Service Offerings
Abiarroz represents member companies offering a full spectrum of rice products and by-products:
- Processed Rice: Milled white rice, parboiled rice, brown rice
- Specialty Rice: Organic rice, vitamin-enriched rice, polished rice
- By-products: Rice bran, rice flour, broken rice for food processing and animal feed
These products are certified and tested according to international quality standards, including moisture control, milling degree, and packaging compliance for export.
Specialization and Unique Selling Proposition
Abiarroz promotes Brazilian rice with a focus on:
- Superior Milling Technology: Advanced processing units ensuring consistent grain quality and appearance
- High Yields and Productivity: Brazil is among the top 10 global rice producers
- Sustainability Credentials: Encouraging low-carbon and water-efficient farming practices
- Non-GMO Assurance: Brazil maintains a non-GMO status for rice cultivation
The organization supports its members in achieving certifications, adapting to market-specific standards, and aligning with sustainability demands.
Financial Impact and Economic Scope
According to the Brazilian Ministry of Agriculture and ApexBrasil:
- Brazil produced over 10.6 million metric tons of rice in the 2022/23 crop year
- Rice exports reached US$ 440 million in 2023, with shipments to over 50 countries
- Major export destinations included Venezuela, Senegal, Cuba, Peru, and Gambia
- The average annual growth of rice exports by value over the last 5 years was 12%
Abiarroz member companies account for more than 80% of Brazil’s processed rice exports.
Shipment and Trade Data
Based on data from TradeMap and Volza:
- Brazil exported over 1.3 million tons of rice in 2023
- Top exported varieties: Long-grain milled rice, parboiled rice, and broken rice
- Containerized and bulk shipments handled via ports like Rio Grande, Santos, and Itajaí
Abiarroz assists exporters with tariff consultations, sanitary certifications, and logistics facilitation.
Target Market
Abiarroz focuses its export strategy on:
- Importers and Distributors in Africa, Latin America, and the Middle East
- Food processors and retailers requiring consistent rice quality
- Government procurement agencies sourcing staple foods
- Global food aid organizations (Abiarroz rice is often used in humanitarian relief)
Capabilities
- Market intelligence and export training for member companies
- Representation at global food trade fairs such as Gulfood, SIAL, and ANUGA
- Technical consulting on milling technology, packaging, and food safety
- Marketing and branding support via the Brazilian Rice brand initiative
Certifications and Compliance
Abiarroz facilitates adherence to:
- ISO 22000 and HACCP-compliant facilities
- Sanitary and Phytosanitary (SPS) measures in line with Codex Alimentarius
- Country-specific certifications including USDA import rules, EU regulations, and Halal standards
Brazil’s rice industry is also regulated by the MAPA (Ministério da Agricultura, Pecuária e Abastecimento), ensuring strict quality norms.
Customer Testimonials
“Brazilian rice has always impressed us with its consistency and cooking quality. Abiarroz made the sourcing process transparent and efficient.”
— Luis Navarro, Rice Importer, Lima, Peru
“The Brazilian Rice Project helped us expand our portfolio with high-quality parboiled rice. Reliable partners and excellent trade support.”
— Fatoumata Diallo, Commodity Buyer, Dakar, Senegal
Major Achievements
- Launched the Brazilian Rice Project in partnership with ApexBrasil
- Exported over US$ 2.5 billion in rice since 2010
- Represented Brazil at more than 20 global expos
- Developed the “Brazilian Rice” export brand, used across packaging and marketing materials
- Supported digital transformation initiatives among member companies for traceability and QR-code-enabled packaging
As a key promoter of Brazilian agribusiness diplomacy, Abiarroz continues to elevate the status of Brazilian rice in the international market by combining tradition, innovation, and rigorous quality assurance.