Atlantic Sapphire ASA is a pioneering land-based aquaculture company operating under the brand Bluehouse™ Salmon. Headquartered in Hvide Sande, Denmark, with its flagship production facility in Homestead, Florida, Atlantic Sapphire is redefining the future of sustainable salmon farming through its proprietary Recirculating Aquaculture System (RAS) technology. The company is publicly listed on the Oslo Stock Exchange and has positioned itself as one of the world's most innovative salmon producers, offering a solution that minimizes environmental impact while ensuring high-quality seafood.
Core Business
Atlantic Sapphire’s core business is the land-based farming of Atlantic salmon using advanced RAS technology. This system allows for the full lifecycle of salmon production—from hatchery to harvest—to take place entirely on land, eliminating the need for open-net pens in oceans or fjords. The company markets its salmon under the Bluehouse™ Salmon and Sapphire Salmon brands.
The Florida facility is the largest of its kind in the world and is built to support scalable, efficient, and eco-friendly production designed to meet growing consumer demand for clean-label, traceable seafood.
Product Offerings
- Bluehouse™ Raised Atlantic Salmon
- Fresh fillets
- Portion cuts
- Whole fish
- Premium sashimi-grade quality
The salmon are raised without antibiotics or hormones and are fed a custom diet free from genetically modified ingredients. The product is marketed for its superior taste, texture, and sustainability profile.
Specialization and USP
Atlantic Sapphire’s competitive advantages stem from its vertically integrated, RAS-based production model. Key unique selling points include:
- First-mover in large-scale land-based salmon farming in the United States
- 99% water recirculation and advanced waste management systems
- No exposure to sea lice, escapees, or marine pollution
- 20x lower freshwater use compared to traditional aquaculture
- Local U.S. production reduces carbon footprint by eliminating airfreight from overseas producers
The company’s Bluehouse™ technology allows for continuous control of temperature, oxygen levels, and water quality—creating optimal conditions for salmon health and growth year-round.
Financials
Atlantic Sapphire ASA is publicly traded under the ticker symbol ASA.OL. Key financial highlights from the company's latest reports:
- Revenue (FY 2023): USD $12.2 million (increase from $5.5M in 2022)
- Harvest Volume: ~1,200 metric tonnes (GWE - gutted weight equivalent)
- Target Production Capacity (Phase 2): 25,000 metric tonnes annually by 2026
- CapEx Investment: Over USD $300 million to date for Florida facility development
Despite early-stage losses, Atlantic Sapphire continues to attract institutional investment based on its long-term scalability and sustainability value proposition.
Shipment and Market Data
- Atlantic Sapphire’s salmon is distributed primarily within the United States, with key retail partners including Whole Foods Market, Publix, and Sprouts Farmers Market
- Utilizes cold-chain logistics for regional delivery from Florida to minimize environmental footprint
- Strategic proximity to major U.S. markets reduces food miles compared to imported salmon from Chile, Norway, or Canada
The product is positioned as a premium, locally sourced alternative in the fresh seafood category.
Target Market
- Retail Grocery Chains seeking sustainable seafood alternatives
- Restaurants and Chefs offering traceable and antibiotic-free seafood
- Health-conscious consumers focused on clean-label proteins
- Sustainability-driven buyers in both institutional and high-end markets
Bluehouse™ Salmon is marketed to consumers who value transparency, quality, and environmental responsibility.
Capabilities
- Proprietary Bluehouse™ RAS technology for land-based salmon farming
- Fully integrated operations including hatchery, grow-out, and harvest
- Water recirculation and biofiltration systems with low environmental impact
- U.S.-based supply chain integration for faster market access
- Extensive monitoring and data analytics systems for fish welfare and operational efficiency
Certifications & Compliance
Atlantic Sapphire’s production practices align with multiple international sustainability and food safety frameworks:
- BAP (Best Aquaculture Practices) Certified
- ASC (Aquaculture Stewardship Council) certification in progress
- Non-GMO Feed and Hormone-Free Assurance
- HACCP and FDA Compliance for U.S. food safety
- Carbon footprint reduction through local U.S. production and logistics
The company reports on sustainability and ESG performance through publicly available annual disclosures.
Customer Testimonials
Retail partners and chefs have praised Bluehouse™ Salmon for:
- Consistent quality and shelf-life
- Sashimi-grade texture and flavor
- High transparency in sourcing and sustainability
- Excellent customer service and educational materials for seafood buyers
Whole Foods has highlighted the brand as a top performer in its premium seafood portfolio, citing its alignment with clean eating trends.
Achievements
- First U.S.-based large-scale producer of land-raised Atlantic salmon
- Developed and scaled the largest RAS facility in North America
- Recognized by the World Economic Forum and SeafoodSource for innovation
- Successfully launched Bluehouse™ Salmon in over 2,000 retail locations
- Achieved over 95% survival rate in salmon cohorts during Phase 1 operations
Atlantic Sapphire continues to lead the next generation of sustainable aquaculture by scaling its Bluehouse™ technology, reducing the global seafood industry's environmental impact, and offering a cleaner, local, and more resilient way to farm salmon.