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Exhibiting at Thaifex - Anuga Asia 2025

IMPACT Muang Thong Thani
27 May - 31 May, 2025

Product Offerings

Products:

Ready-to-Cook Noodle Kits: Pad Thai Cooking Set, Pad Mee Korat Cooking Set with Original Sauce, Pad Mee Korat Cooking Set with Spicy Sauce

Microwavable Noodle Kits: Tom Yum Easy Noodle Kit, Pad Thai Easy Noodle Kit, Green Curry Easy Noodle Kit, Pad Mee Korat Easy Noodle Kit, Thai Boat Noodles Easy Noodle Kit

Rice Noodles: O’Charm Pad Thai Rice Noodles (3 mm and 5 mm)

Product Gallery:

O'Charm Instant Rice Noodles Boat Noodle Flavor

O'Charm Instant Rice Noodles Boat Noodle Flavor

O'Charm Instant Rice Noodles Green Curry

O'Charm Instant Rice Noodles Green Curry

O'Charm Instant Rice Noodles Pad Mee Korat

O'Charm Instant Rice Noodles Pad Mee Korat

O'Charm Instant Rice Noodles Pad Thai

O'Charm Instant Rice Noodles Pad Thai

Aura Food Co., Ltd. is a Thailand-based manufacturer specializing in ready-to-cook and microwavable noodle meal kits that reflect the country’s rich culinary heritage. Based in Nakhon Ratchasima, the company combines traditional Thai recipes with convenient packaging to meet the growing demand for authentic Asian cuisine in global markets. Aura Food serves both retail and food service channels, operating with a strong export orientation.

Company Overview

Company Type

  • Food & Beverage Manufacturer
  • Ready-to-Cook Meal Producer
  • Export-Oriented Food Company

Product Portfolio

Aura Food offers a curated selection of traditional Thai meals in ready-to-cook and microwavable formats, appealing to modern consumers seeking quick, authentic meal solutions.

1. Ready-to-Cook Noodle Kits

  • Pad Thai Cooking Set
  • Pad Mee Korat Cooking Set (Original Sauce)
  • Pad Mee Korat Cooking Set (Spicy Sauce)

2. Microwavable Easy Noodle Kits

  • Tom Yum Easy Noodle Kit
  • Pad Thai Easy Noodle Kit
  • Green Curry Easy Noodle Kit
  • Pad Mee Korat Easy Noodle Kit
  • Thai Boat Noodles Easy Noodle Kit

3. Rice Noodles

  • O’Charm Pad Thai Rice Noodles (3 mm and 5 mm)

These kits include pre-portioned rice noodles and authentic Thai sauces, enabling global consumers to prepare restaurant-quality Thai meals at home.

Product Visuals

  • Pad Thai Cooking Set
  • Pad Mee Korat Cooking Set
  • Tom Yum Easy Noodle Kit

Brands

  • Thanyathorn – Associated with authentic Thai noodle kits
  • O’Charm – Premium rice noodle line for local and international markets

Manufacturing & Certifications

Aura Food operates a food-grade certified facility in Nakhon Ratchasima with production lines tailored for dry noodle packaging, vacuum sealing, and sauce pasteurization.

  • Production Capabilities:
    • Shelf-stable kits with a 12–18 month shelf life
    • Scalable batch sizes for B2B private labeling
    • Food safety and hygiene in compliance with Thai FDA guidelines

The company offers private-label and OEM services for international buyers.

Export & Market Reach

Aura Food is focused on expanding Thai cuisine into global households through retail and e-commerce partnerships. Export activities include:

  • Regions Exported To:
    • United States
    • Japan
    • Australia
    • Malaysia
    • Germany
  • Export Channels:
    • Supermarket chains
    • Online platforms
    • Ethnic grocery stores
    • Health food distributors

The shelf-stable nature of the kits makes them suitable for both ambient and temperature-controlled logistics.

Marketing and Packaging Strategy

Aura Food’s packaging design is focused on:

  • Visual authenticity reflecting Thai cultural elements
  • Multi-lingual labeling for international compliance
  • QR code integration for preparation videos and recipes

The brand engages in trade shows and food exhibitions to promote its products, particularly focusing on THAIFEX, ASEAN Food Expo, and SIAL events.

Brochures and Materials

This brochure provides details on product composition, preparation instructions, ingredients, and export packaging specs.

Summary

Aura Food Co., Ltd. is a trusted manufacturer and exporter of authentic Thai ready-to-cook meals, blending tradition with convenience. With popular products like Pad Thai and Pad Mee Korat cooking kits and a global customer base, the company is well-positioned to ride the wave of growing interest in Thai cuisine. Through its commitment to quality, authenticity, and international food safety standards, Aura Food is expanding its footprint in global ethnic food markets.