Product Offerings
Product Categories:
Functional and Nutraceutical Foods
Products:
Natural Chewing Gum: Mast Chew - organic, plant-based, biodegradable chewing gum
Media Gallery
Australian Pharma Group
Australian Food and Pharmaceutical Industries Pty Ltd (AFPI), also known as the Australian Pharma Group, is a pioneering health-focused food and beverage manufacturing company based in Bomaderry, New South Wales, Australia. The company is best known for developing Mast Chew, a 100% natural, biodegradable chewing gum derived from plant-based ingredients. With a mission to offer functional food solutions that align with wellness, sustainability, and innovation, AFPI is positioning itself as a leader in the niche segment of natural confectionery with added health benefits.
Core Business
AFPI operates within the broader functional foods and nutraceutical sector, focusing on the research, development, and manufacturing of health-enhancing products that bridge the gap between food and pharmaceutical applications. The company’s current core offering revolves around natural chewing gum, which serves both as a clean-label snack and a product with digestive support properties.
Its key business activities include:
- R&D and formulation of health-based food products
- Manufacturing and packaging of plant-based chewing gum
- Marketing and exporting under proprietary and white-label agreements
- Distribution across retail, health, and pharmacy channels
Product and Service Offerings
AFPI’s flagship product is Mast Chew, a patented chewing gum brand that has gained attention for its clean, sustainable, and functional attributes:
- Mast Chew Natural Gum: Made from wild mastic tree resin sourced from Pistacia lentiscus trees. The product is free from artificial sweeteners, plastic, synthetic rubber, or preservatives.
- Functional Benefits: Known to aid in digestion, oral hygiene, and fresh breath. Mastic resin has anti-inflammatory and antimicrobial properties.
- Biodegradable and Plastic-Free: One of the only gums on the market that is completely biodegradable and environmentally friendly.
- Clean Label: Free from sugar, aspartame, xylitol, and gluten. Suitable for vegan, paleo, and keto dietary lifestyles.
The product is sold in health food stores, pharmacies, and wellness retail chains both in Australia and internationally.
Specialisation and Unique Selling Proposition (USP)
AFPI’s unique value proposition lies in the intersection of natural wellness, sustainability, and scientific credibility. Its competitive advantages include:
- Exclusive use of wild-harvested mastic resin, known for medicinal benefits since ancient times
- Development of biodegradable chewing gum, addressing the environmental crisis of synthetic gum litter
- Positioned as a functional food with pharmaceutical properties
- Backed by scientific validation through published research and clinical studies
This level of differentiation allows AFPI to command attention in the competitive health and wellness marketplace.
Financials and Growth
While specific financial data is not publicly disclosed, AFPI has shown notable commercial traction:
- Export presence in 10+ international markets, including the UK, UAE, and Southeast Asia
- Significant market penetration in Australian health stores and eco-friendly retailers
- Retail listings in specialty wellness stores, eco-grocery platforms, and pharmacy chains
- Recognized by investment and innovation forums as a high-potential clean-label disruptor
Its growth has been largely organic, supported by rising demand for plastic-free and functional chewing products globally.
International Shipments and Trade Data
Based on global trade directories and company outreach:
- Regular export shipments to markets in Europe, Middle East, and Asia-Pacific
- Strategic distribution partnerships in the UK and UAE, with growing visibility in sustainable product fairs
- Export-ready certifications allow smooth trade operations under FDA and TGA-recognized protocols
The biodegradable nature of its product line also appeals to international eco-conscious retailers and importers.
Target Market
AFPI’s product and brand strategy targets:
- Health-conscious consumers seeking natural digestive and oral care solutions
- Eco-friendly and sustainable living advocates
- Retailers and distributors of wellness, natural, and organic products
- Pharmacies and health food stores seeking functional snacks with medicinal benefits
- Private label buyers in the clean-label and functional food space
Their reach spans both the retail and professional health sectors, with a consumer base seeking both performance and purpose from their purchases.
Capabilities
AFPI possesses advanced capabilities in:
- Natural product formulation and R&D with a focus on plant-based actives
- Proprietary chewing gum manufacturing techniques without use of synthetic gum bases
- GMP-compliant production and food safety handling
- Packaging solutions that reflect the eco-friendly and clean-label ethos
- Scientific collaboration with nutritionists, herbalists, and food technologists
Their compact but agile operations allow for innovation, customization, and rapid product iterations.
Certifications and Compliance
AFPI adheres to the following quality and regulatory standards:
- TGA (Therapeutic Goods Administration) compliance for functional food claims
- GMP (Good Manufacturing Practice) Certified
- Australian Organic compliance (for ingredient sourcing)
- Vegan and gluten-free certification for applicable SKUs
The company ensures transparency across its ingredient sourcing, processing, and packaging chains.
Customer Testimonials
“Mast Chew is the only gum I’ve found that helps my digestion and is good for the planet. No more synthetic gum base and no more sugar or sweeteners.”
— Consumer Review, Eco Health Store Australia
“As a distributor, we’ve seen strong interest in Mast Chew among our eco-conscious customers. It sells well in both wellness and dental health categories.”
— Retail Buyer, Health Food Chain UK
Major Achievements
- Developed and commercialized Australia’s first biodegradable chewing gum
- Featured in global eco-packaging and food innovation expos
- Positive reviews in scientific literature for the health benefits of mastic resin
- Expanded international distribution footprint across Europe, Middle East, and Southeast Asia
- Recognized by Australian CleanTech and health innovation networks for sustainable product development
AFPI’s vision of uniting ancient natural remedies with modern health and sustainability trends positions it as a unique innovator in the global functional foods market.