Exhibiting at International Food & Drink Event (IFE) 2025

Supercharged Food is a wellness-focused Australian company headquartered in Sydney, specializing in gut health supplements, functional foods, and holistic health programs. Founded by Lee Holmes, a clinical nutritionist, wholefoods chef, and author, the brand has become a trusted authority in gut healing protocols and integrative nutrition across Australia, the UK, and North America.

Company Overview

Established with a mission to empower individuals to take control of their health through food and lifestyle changes, Supercharged Food blends scientific research with holistic principles to create a comprehensive suite of products and services. Its offerings include gut-supportive supplements, functional food powders, nutritional programs, and published books that have sold globally.

The company operates under a multi-channel business model, integrating direct-to-consumer sales through its e-commerce platforms with international distribution partnerships and digital wellness program delivery.

Core Product Categories

Supercharged Food offers a robust range of wellness products categorized into the following segments:

• Gut Health Supplements:

  • Love Your Gut Powder
  • Love Your Gut Capsules
  • Love Your Gut Synbiotic (prebiotic + probiotic blend)
  • Fulvic Humic Concentrate

• Functional Food Blends:

  • Golden Gut Blend (turmeric, diatomaceous earth, and nutritional yeast)
  • Protein + Fibre Formula (available in Vanilla and Chocolate)

• Books & Resources:

  • Supercharge Your Life
  • Eat Your Way to Good Health
  • Eat Yourself Beautiful
  • Supercharge Your Gut

• Online Health Programs:

  • Heal Your Gut 4-week online program
  • Fast Your Way to Wellness digital course

These products are developed using natural, non-GMO, gluten-free, and mostly vegan ingredients, making them suitable for individuals with specific dietary needs, including autoimmune disorders and digestive conditions like IBS, leaky gut, and food sensitivities.

Unique Selling Proposition

Supercharged Food stands out for its gut-centric approach to holistic healing, with a brand philosophy that promotes long-term, lifestyle-oriented solutions over quick fixes. Unique features include:

• Evidence-based formulation by a qualified nutritionist
• Focus on diatomaceous earth as a natural detoxifying agent in flagship products
• Integration of functional ingredients like turmeric, slippery elm, and psyllium
• Multi-platform delivery of knowledge via books, videos, and guided programs

The Love Your Gut product line has become synonymous with gentle, effective gut cleansing and restoration.

Target Market

The brand caters to:

• Health-conscious individuals with chronic gut issues
• Consumers seeking holistic, food-as-medicine alternatives
• Followers of anti-inflammatory, paleo, and autoimmune protocols
• Women aged 25–55 forming the core of its customer base

Its programs and books have a strong following among both wellness beginners and experienced holistic health practitioners.

Market Presence and Expansion

Supercharged Food maintains a strong domestic and international footprint through:

• DTC websites in Australia and the UK: superchargedfood.com and superchargeyourgut.co.uk
• International shipping to North America, Europe, and Asia-Pacific
• Retail partnerships with natural food stores and online health platforms like Amazon, Nourished Life, and Planet Organic

The company’s books are published by major global imprints and available in bookstores and on platforms like Amazon and Booktopia.

Financials & Growth Metrics

Although financials are private, available data and product visibility suggest:

• Over 100,000 units of Love Your Gut Powder sold globally
• Book sales across 15+ countries, with multiple Amazon bestsellers
• Growing online community of 50,000+ followers across social media platforms
• High customer retention through subscription models and bundled gut health kits

The wellness supplements market is projected to grow at a CAGR of 6.2% globally, and Supercharged Food is positioned to capitalize on this trend with its niche authority in gut health.

Certifications and Quality Compliance

All Supercharged Food products are:

• Made in Australia in TGA and GMP-certified facilities
• Gluten-free, non-GMO, and additive-free
• Some SKUs certified organic or made with wild-harvested ingredients

Ingredients are tested for heavy metals and microbial contamination, and all health programs are reviewed by licensed health professionals.

Customer Testimonials & Media Presence

Customer feedback highlights life-changing results:

“Within weeks of using Love Your Gut, my IBS symptoms significantly improved.” — Verified Online Customer

“The online program helped me completely reset my gut. I’ve never felt better!” — Program Participant

The company has been featured in:

• Body+Soul
• The Daily Telegraph
• MindBodyGreen
• ABC Radio Australia

Lee Holmes has made frequent TV appearances and is a guest speaker at wellness expos, retreats, and workshops.

Achievements & Recognition

• Multiple Amazon Bestseller Awards for gut health and nutrition books
• Featured in the Top 50 Women in Wellness in Australia
• Love Your Gut named one of the Top Gut Health Supplements of 2022 by Healthista
• Collaborations with medical clinics and wellness practitioners for program referrals

With a balanced focus on product efficacy, educational empowerment, and holistic health, Supercharged Food is a leader in integrative nutrition and gut health transformation—bridging the gap between traditional wellness practices and modern-day consumer needs.