Chili Sauce: Native chili sauce, Daredevil sauce
Chili Powder Products: Chili powder, chili flakes
Condiment Oils: Chili oil, spicy oil
Other: Dried whole chili
Dayok (Tuna Viscera)
Ayana's Chili Oil
Ayana's Mango Habanero
Ayana's Corn Coffee
Ayana's Siling Kinamayo is a rising micro-enterprise based in Baganga, Davao Oriental, Philippines, specializing in artisanal chili-based condiments and sauces. The company has carved a unique niche in the local and regional markets with its commitment to homemade quality, locally sourced ingredients, and a strong cultural connection to native Filipino flavors.
Founded and managed by Maricel Ferrando, Ayana’s Siling Kinamayo began as a small-scale home kitchen venture in 2016. Originating from traditional recipes handed down through generations in Mindanao, Maricel developed her chili-based products to cater to the growing demand for native spicy condiments. The company gained traction through local trade fairs and gradually expanded distribution to major online marketplaces and regional DTI (Department of Trade and Industry) events.
Ayana’s Siling Kinamayo focuses on the production and sale of premium chili-based products crafted using local ingredients. Their product line includes:
Chili Sauces:
Chili Powder Products:
Condiment Oils:
Dried Products:
These products are marketed under the flagship brand “Ayana’s Siling Kinamayo”, known for balancing intense heat with authentic local flavor.
Ayana’s differentiator lies in the authenticity and cultural heritage of its offerings. The business uses locally grown native chili (siling labuyo) and maintains a manual production process that ensures high quality and consistency. Unlike mass-produced competitors, Ayana’s products retain a distinct homemade texture and flavor profile, appealing to consumers who value artisanal and organic food experiences.
Additionally, Ayana’s products are preservative-free, naturally fermented, and packed with care, which resonates with health-conscious and eco-aware customers.
Although specific financial data has not been disclosed publicly, Ayana’s Siling Kinamayo has seen consistent sales growth via regional MSME expos, DTI Go Lokal promotions, and e-commerce platforms such as Shopee and Lazada. The participation in government-sponsored livelihood development programs has also facilitated access to micro-financing and capacity-building support.
In DTI’s MSME monitoring report (2023), Ayana’s Siling Kinamayo was recognized among the top 10 performing micro-enterprises in Davao Oriental, based on revenue growth and customer retention.
Ayana’s is currently focused on domestic growth but has started receiving bulk orders from OFW communities and specialty Filipino food stores abroad, particularly in the Middle East and Canada. Initial shipments were conducted via air cargo, with packaging improvements implemented to meet international standards.
The brand is exploring export registration under the Food and Drug Administration (FDA) Philippines and aligning with Philippine Export Development Plan (PEDP) targets for regional food exports.
Ayana’s operates from a dedicated production kitchen in Baganga, employing 6 local women for production, packing, and delivery coordination. The company has also invested in:
Ayana’s Siling Kinamayo is:
Maricel Ferrando’s initiative has empowered local women through employment and entrepreneurship training. The business is regarded as a community livelihood model, with Maricel serving as a mentor in local MSME forums.
One customer review from a Lazada platform reads:
“This chili sauce tastes like it came straight from home! Authentic flavor and just the right kick. I’ve been reordering every month.” — Camille D., Quezon City
Ayana’s Siling Kinamayo stands as a testament to the power of local heritage, women-led entrepreneurship, and the market appeal of authentic Filipino flavors brought to life with purpose and passion.
