Exhibiting at IFEX Philippines 2025

Shapes Bakeshop is a well-established microenterprise bakery based in Odiongan, Romblon, Philippines. Known for its classic Filipino baked goods and heritage recipes, Shapes Bakeshop has grown from a small family-run business into a regional favorite, delivering a nostalgic taste of traditional Filipino biscuits and delicacies.

Core Business

Operating as an MSME, Shapes Bakeshop is dedicated to the production, packaging, and distribution of Filipino pastries and biscuits, specializing in coconut milk-based and flour-based confections that reflect the culinary culture of Romblon. The company supplies both individual customers and small retail outlets, primarily across the MIMAROPA region.

Product and Service Offerings

Shapes Bakeshop offers a wide array of traditional biscuits and baked snacks. Key product lines include:

• Tipin: Coconut milk-based biscuits that are crisp, subtly sweet, and often served as pasalubong.
• Ugoy-Ugoy: Rectangular sugar-glazed biscuits, known for their light crunch and sweet coating.
• Jacobina: Layered cube biscuits with a flaky texture.
• Aglipay: Round traditional biscuits popular in regional gift baskets.
• Dalagang Bukid: Locally inspired baked delicacy.
• Arrowroot Cookies: Gluten-free traditional cookie using native arrowroot flour.
• Butter Cookies and Butter Toast: Classic baked treats with buttery richness.
• Crinkles: Moist, chocolate-flavored cookies with a signature cracked sugar surface.
• Pilipit: Twisted fried or baked snack popular in local markets.
• Toasted Cake: Sliced sponge cake pieces that are baked again for a crunchy texture.

These products are usually sold in compact, affordable packaging, ideal for household consumption and small store distribution.

Specialisation and Core USP

Shapes Bakeshop's primary strength lies in its preservation and modernization of traditional Filipino bakery products, particularly those rooted in the culinary history of Romblon. Their recipes emphasize:

• Use of local ingredients such as coconut milk, arrowroot, and native flour.
• Handcrafted methods passed through generations.
• Affordable, community-friendly pricing while maintaining product quality.

Its core USP is the Tipin, which has gained regional recognition as a symbol of Romblon’s local flavor and heritage.

Financials and Export Footprint

As an MSME, Shapes Bakeshop currently focuses on the domestic market, particularly within Romblon and the MIMAROPA region. While it does not yet engage in large-scale export, the brand has been promoted by regional DTI offices and IFEX platforms, preparing it for future expansion into the national and potentially international pasalubong market.

Target Market

Shapes Bakeshop targets:

1. Local consumers and families seeking affordable traditional snacks.
2. Sari-sari stores and micro-retailers in need of locally produced biscuits.
3. Pasalubong buyers and tourists visiting Romblon and surrounding provinces.
4. Online buyers via regional digital fairs and marketplace listings.

Capabilities

Shapes Bakeshop operates with a lean but effective production line in Odiongan, capable of:

• Producing high volumes of packaged biscuits daily.
• Manual and semi-automated baking techniques.
• Flexible customization for seasonal gift packaging.

The brand also benefits from support by DTI-MIMAROPA through training, branding, and trade fair participation.

Certifications and Compliance Records

As an MSME supported by DTI and local LGUs, Shapes Bakeshop:

• Operates under proper business registration and local sanitation permits.
• Participates in regional product development programs for quality assurance.
• Is pursuing further FDA Philippines accreditation and packaging upgrades for broader market access.

Customer Testimonials

Shapes Bakeshop enjoys consistent praise for its:

• Authentic taste and nostalgic appeal.
• Product freshness and packaging appeal, especially in the Tipin and Ugoy-Ugoy lines.
• Positive recognition in local Facebook pages and community feedback loops, especially during holiday and festival seasons.

Major Achievements

• Featured in DTI MIMAROPA’s FlexPHridays and other digital trade platforms.
• Recognized in MIMAROPA Ventures as a top producer of native baked goods.
• Expanded its portfolio to over 10 product SKUs, catering to various market preferences.
• Maintains a strong regional distribution presence, helping sustain Romblon’s food heritage.

Shapes Bakeshop exemplifies the spirit of Filipino MSMEs—rooted in tradition, built on community support, and driven by a passion for preserving native culinary treasures. Through its classic biscuits and thoughtful growth, the bakery remains a staple of Romblon's food landscape and a promising candidate for national expansion.