Product Offerings
Product Categories:
Bakery Products, Traditional Chinese Delicacies
Products:
Hopia: Ube, Mongo, Custard, Combi, Red Mongo, Durian, Sisig
Eng Bee Tin Chinese Deli, also popularly known as Hopia King Bakery, is a heritage bakery brand based in Binondo, Manila, Philippines. With a legacy that dates back to 1912, the company has grown into one of the country's most recognizable names in Filipino-Chinese confectionery. Under the visionary leadership of Gerry Chua, the brand has expanded its product lines, pioneered flavor innovations, and established itself as a modern Filipino-Chinese food empire.
Core Business
Eng Bee Tin operates as a multi-channel bakery and deli enterprise specializing in traditional and innovative hopia, tikoy, and mooncake products. The business model integrates:
- In-house baking and food manufacturing
- Retail through company-owned branches and mall kiosks
- Wholesale and export supply to Filipino markets abroad
- Brand licensing and franchise partnerships
The company leverages deep cultural roots in the Filipino-Chinese community and emphasizes product quality, creative flavor development, and cultural authenticity.