Product Offerings
Product Categories:
Bakery Products, Traditional Chinese Delicacies
Products:
Hopia: Ube, Mongo, Custard, Combi, Red Mongo, Durian, Sisig
Eng Bee Tin Chinese Deli, also popularly known as Hopia King Bakery, is a heritage bakery brand based in Binondo, Manila, Philippines. With a legacy that dates back to 1912, the company has grown into one of the country's most recognizable names in Filipino-Chinese confectionery. Under the visionary leadership of Gerry Chua, the brand has expanded its product lines, pioneered flavor innovations, and established itself as a modern Filipino-Chinese food empire.
Core Business
Eng Bee Tin operates as a multi-channel bakery and deli enterprise specializing in traditional and innovative hopia, tikoy, and mooncake products. The business model integrates:
- In-house baking and food manufacturing
- Retail through company-owned branches and mall kiosks
- Wholesale and export supply to Filipino markets abroad
- Brand licensing and franchise partnerships
The company leverages deep cultural roots in the Filipino-Chinese community and emphasizes product quality, creative flavor development, and cultural authenticity.
Product and Service Offerings
Eng Bee Tin's product portfolio is expansive and includes:
Hopia (Bean-filled Pastries)
- Ube Hopia (flagship)
- Mongo (mung bean)
- Red Mongo
- Custard Hopia
- Combi Hopia (dual flavors)
- Durian Hopia
- Hopia Sisig (savory innovation)
Seasonal and Specialty Items
- Tikoy (Glutinous Rice Cake): Classic and flavored varieties, especially during Lunar New Year
- Mooncakes: Lotus, mongo, and mixed-nut variants during Mid-Autumn Festival
- Mochipia: Hybrid of mochi and hopia, e.g., Ube Macapuno
- Peanut Balls and Hopia Crumble
Frozen and Heat & Serve Foods
- Frozen dim sum (siomai, dumplings)
- Chinese-style rice meals and ready-to-eat options
These are sold in attractive packaging for retail, gifting, and pasalubong (souvenir) purposes.
Specialization and Core USP
Eng Bee Tin pioneered the Ube Hopia, introducing vibrant purple yam into traditional hopia and setting a trend that shaped the Philippine bakery landscape. The company is also known for:
- Flavor innovation, such as Hopia Sisig and Mochipia
- Consistent quality using traditional baking techniques
- Vibrant, festive packaging and strong brand identity
- Broad accessibility via stores, supermarkets, and e-commerce
Their seamless blend of tradition and innovation has made them a household name across generations.
Financial Performance
Although privately held, Eng Bee Tin’s commercial footprint and growth suggest strong financial health:
- 40+ retail branches and kiosks nationwide
- High turnover of flagship products like Ube Hopia and Tikoy
- Expansion into supermarkets and convenience stores
- Regular seasonal sales spikes during Chinese New Year and Mid-Autumn Festival
Repeat customers and long-standing brand loyalty are key indicators of its fiscal strength.
Export and Shipment Record
Eng Bee Tin products are popular among the Filipino diaspora and are exported through consolidators and licensed distributors. Key facts include:
- Export Markets: United States, Canada, Australia, UAE, Hong Kong
- Export Products: Ube Hopia, Tikoy, Frozen Dim Sum
- Distribution Channels: Asian grocery chains, Filipino stores, online food retailers
- Annual Export Volume: Estimated several thousand units per quarter during peak seasons
The company ensures export compliance with shelf-stable packaging and labeling.
Target Market
Eng Bee Tin targets a wide array of consumers:
- Filipino families across all socio-economic segments
- Overseas Filipinos seeking nostalgic snacks and cultural gifts
- Foodies and tourists exploring Binondo
- Corporate gift buyers and seasonal retailers
Their ability to cater to both daily snackers and festive shoppers gives them a broad customer base.
Capabilities
- Commercial-scale bakery and manufacturing facility in Metro Manila
- Cold storage and logistics for frozen food
- Flavor R&D for continuous product development
- Integrated supply chain for nationwide and global distribution
In-house quality control and experienced bakers uphold their product consistency.
Certifications and Compliance
- FDA Philippines Registered
- Export-accredited for non-perishable food items
- Packaging compliant with international retail and food safety standards
- Member of Filipino-Chinese Bakery Association
Their factories operate under strict hygiene and food safety protocols.
Customer Testimonials
Eng Bee Tin enjoys a cult following both in-store and online:
- “Best Ube Hopia in the Philippines” – frequent praise on social media
- “A Binondo food pilgrimage must” – from bloggers and tourists
- “Authentic Chinese bakery with modern flair” – from food influencers and diaspora clients
Customer loyalty is driven by consistent quality and cultural connection.
Major Achievements
- Pioneered the purple yam hopia trend in the Philippines
- Featured in international food shows and local TV programs
- Recognized as a Binondo culinary landmark and tourist attraction
- Established "Hopia King" as a top-of-mind brand in Filipino pastries
- Successfully merged traditional bakery values with modern branding and export growth
Eng Bee Tin remains a shining example of culinary heritage, commercial innovation, and cultural pride—serving hopia with heart across the globe.