Exhibiting at IFEX Philippines 2025

Golden Arrow Food Enterprises is a microenterprise based in Liliw, Laguna, Philippines, specializing in traditional Filipino delicacies and biscuits. Founded in 2008 by Norman John G. Cordoves, the company is widely recognized for reviving and innovating native snacks like uraro (arrowroot cookies), pilipit, and shingaling. Golden Arrow has steadily evolved from a local cottage business into a regional brand with a presence in national trade fairs such as IFEX Philippines and food MSME showcases.

Core Business and Offerings

Golden Arrow Food Enterprises produces and markets heritage snacks deeply rooted in Filipino culinary culture. Core product lines include:

• Uraro (Arrowroot Cookies):

  • Made from locally sourced arrowroot flour
  • Light, melt-in-the-mouth cookies shaped in traditional molds

• Pilipit:

  • Twisted deep-fried snack glazed with sugar syrup
  • Known for its crisp texture and mildly sweet finish

• Shingaling:

  • Crunchy fried noodle sticks with a savory garlic or cheese flavor

• Turon (Banana Fritter):

  • Packed and frozen for reheating
  • Features sweetened saba banana wrapped in lumpia wrapper with brown sugar glaze

These products are distributed through direct-to-consumer channels, online platforms, and physical pasalubong (souvenir) centers.

Specialization and USP

Golden Arrow Food Enterprises is distinguished by its commitment to preserving culinary traditions while implementing modern food safety and shelf-stability techniques. Key USPs include:

• Use of locally farmed arrowroot and bananas from Laguna and nearby towns
• All-natural ingredients with no artificial preservatives
• Handcrafted production that maintains the authenticity of traditional recipes
• Versatile product line catering to both modern snackers and traditional food lovers

Financials

As an MSME, Golden Arrow operates on a small-to-medium scale. Though specific revenue figures are undisclosed, consistent participation in national food expos and support from government innovation grants indicate strong financial viability and ongoing expansion. The company has received assistance from DOST CALABARZON and DTI for product development and packaging improvement.

Shipment and Trade Records

Golden Arrow currently focuses on domestic markets, with shipping capabilities across Luzon and select parts of Visayas and Mindanao. While it has no large-scale export data, the company’s inclusion in IFEX Philippines 2024 underlines its readiness for regional and international trade.

Products are available through:

• Direct orders via official website and contact lines
• Local souvenir shops and specialty food stores
• Provincial and national food trade fairs

Target Markets

The company’s core consumer base includes:

• Local and regional snack buyers seeking traditional treats
• Pasalubong centers and souvenir shops stocking native goods
• Overseas Filipino buyers requesting custom bulk orders
• Tourism-linked retail outlets highlighting local delicacies

Capabilities

• Batch-scale production of snacks with manual and semi-automated processes
• Food-grade packaging designed to extend shelf life and appeal
• Product innovation support via partnerships with DOST and LGU-led food technology centers
• Private label production available for partners under the Sir Norman Baker brand

Certifications and Compliance

• FDA License to Operate (for food processing)
• Compliant with DTI labeling and packaging guidelines
• Participated in DOST programs for shelf-life testing and packaging design
• Qualified under MSME development programs for food sector innovation

Customer Testimonials

Though formal reviews are limited, buyers frequently praise:

• The freshness and authenticity of the uraro cookies
• Nostalgic taste that resonates with older Filipino generations
• Packaging that balances tradition and modern appeal
• Fast and friendly customer service for direct orders

Major Achievements

• Showcased at IFEX Philippines 2024, affirming national MSME recognition
• DOST-assisted product development for shelf-life improvement
• Successful brand creation of “Sir Norman Baker” alongside Golden Arrow label
• Cultural preservation through promotion of regional Filipino food heritage
• Retail and trade expansion into Luzon-based souvenir and specialty food networks