Exhibiting at IFEX Philippines 2025

Rachael N Jhundy’s Homemade Food Products, based in Talisay City, Cebu, is a homegrown Filipino food enterprise renowned for its high-quality, bottled gourmet and native delicacies. Founded by Rachael Abapo, the company has grown from a modest kitchen startup into a reputable brand recognized for bringing traditional Filipino flavors to local and international tables.

Core Products and Offerings

The company's product portfolio is rooted in heritage recipes and artisanal craftsmanship. Core product lines include:

• Bottled Marine Products:
  • Bottled Bagoong – Available in Original, Sweet & Spicy, and Spicy Garlic variants.
  • Ginamos Special – A Cebuano delicacy made from fermented anchovies.
• Spanish Style Bangus – Milkfish preserved in olive oil, herbs, and spices, offering a premium ready-to-eat gourmet experience.
• Pickled Papaya (Atchara) – A sweet-sour condiment made from shredded green papaya.
• Chili Garlic Sauce – A robust condiment popular among spice lovers and used across cuisines.
• Banana Chips – Crispy, sweet, and sourced from locally grown saba bananas.

Each product is packed with care and designed for both retail sale and pasalubong (gift) markets.

Specializations and Core USP

Rachael’s Homemade stands out in the Filipino food product scene with:

• Small-Batch Craftsmanship – Ensures quality control, flavor consistency, and freshness.
• Traditional Recipes with a Modern Twist – Merges generational know-how with current food safety standards and packaging innovations.
• Wide Flavor Profiles – Offers variants to cater to different palates, from spicy to savory and sweet.
• Export-Ready Products – Shelf-stable and compliant with standard food labelling practices.

Market Reach and Distribution

The company has achieved a growing presence across both domestic and international markets:

• Domestic Retail Channels: Sold through the Linker Store platform, pasalubong centers, and local pop-up bazaars.
• Export Markets: Small-scale exports to OFW communities in the United States, Middle East, and Hong Kong.
• Online Sales Performance: Active on Facebook and Instagram, leveraging e-commerce platforms to reach B2C and B2B customers.

Sales have seen consistent year-on-year growth, particularly during peak gifting seasons and through digital marketing campaigns.

Capabilities

• End-to-End Production: From ingredient sourcing and cooking to bottling and labeling.
• Custom Orders: Capable of producing bulk and gift-pack formats for resellers and corporate clients.
• Food Safety and Compliance: Adheres to food preparation and sanitation standards required by local health authorities.

Certifications and Compliance

• Registered with the Department of Trade and Industry (DTI)
• Participates in food safety and labeling seminars under DOST and LGU programs
• Engaged with Go Lokal! and MSME training initiatives

Testimonials

“Their Spanish-style bangus is a hit in our home. It's gourmet quality and ready to serve anytime.”
— Maria S., OFW Customer, California

“As a reseller, I value their attention to detail and consistency. Customers always come back for the spicy bagoong.”
— Retail Partner, Cebu City

Achievements

• Recognized by DTI Region 7 for innovation in traditional bottled food products
• Featured at local trade fairs including Sugbo Negosyo Fair and OTOP Cebu Exhibits
• Successfully established an online storefront catering to a nationwide audience

Rachael N Jhundy’s Homemade Food Products exemplifies the best of Filipino culinary heritage, committed to quality, authenticity, and innovation, bringing the comfort of home-cooked flavors to broader markets.