Ayoni Foods Private Limited, headquartered in Rajkot, Gujarat, is a fast-growing Indian food manufacturing company specializing in the production of instant noodles and related food products. Known for its vibrant brand "Sloopy," the company has emerged as a dynamic player in the convenience food segment, offering flavorful, affordable, and quick-to-prepare noodle options. With a strong presence in private label manufacturing, Ayoni Foods also supplies to some of the most prominent names in the Indian and international FMCG sector.
Core Business and Product Offerings
Ayoni Foods operates primarily in the instant food manufacturing segment, with its key product lines including:
-
Instant Noodles:
- Sloopy Instant Noodles (Standard Packs)
- Sloopy Cup Noodles (Ready-to-Eat Packaging)
- Sloopy Korean Noodles (Spicy Variants)
- Sloopy Snack Noodles (Dry Flavored Noodles for Snacking)
-
Flavored Noodles:
- Over 11 unique flavors including Masala, Cheese, Manchurian, Korean Hot, Curry, Tomato, Garlic, and more
-
Private Label Manufacturing:
- Contract manufacturing for well-known brands such as:
- AMUL
- GOPAL Snacks
- HALDIRAM
- PRATAAP Snacks
- NESTO (UAE)
- PRIME
- MORRISON (UK)
- GRUPO RAMOS (Dominican Republic)
These partnerships demonstrate Ayoni Foods' capability in adhering to diverse taste profiles, quality standards, and regulatory compliances required for multiple markets.
Specialization and USP
Ayoni’s strengths and unique propositions include:
- Customized formulation to meet the taste and quality preferences of target markets
- Advanced production units capable of large-scale manufacturing
- Rapid flavor innovation responding to regional and global market trends
- Robust B2B manufacturing arm for private label and export customers
Their brand "Sloopy" is positioned as a youth-centric, value-for-money noodle offering with wide market appeal.
Financial and Operational Insights
While financials are not publicly disclosed, Ayoni Foods exhibits robust business indicators:
- Manufacturing scale: Large-scale facility in Rajkot equipped for high-output noodle production
- Brand reach: "Sloopy" available in several Indian states and exported to over 10+ countries
- OEM footprint: Manufacturing for major retail and food service players in India, the UAE, and Europe
These partnerships reflect operational reliability, competitive pricing, and product consistency.
Shipment Records and Export Activity
Trade intelligence platforms and industry directories confirm regular exports to:
- Middle East (especially UAE via NESTO)
- Europe (UK via MORRISON)
- Latin America (Dominican Republic via GRUPO RAMOS)
Primary exported SKUs include cup noodles, spicy Korean noodles, and multi-flavor packs under private label formats.
Target Market
Ayoni Foods serves a dual-market strategy:
- Retail segment via its Sloopy brand targeting urban and semi-urban youth and families
- Institutional and private label buyers seeking scalable and customized noodle production
Their offerings are tailored to supermarkets, kirana stores, canteens, e-commerce platforms, and international grocery chains.
Capabilities
- Fully automated noodle manufacturing lines
- In-house R&D and flavor labs
- Custom packaging solutions (cups, pouches, combo packs)
- Quality assurance units ensuring batch-level consistency and hygiene
These capabilities enable Ayoni to deliver high-volume, high-quality noodles with short lead times for both domestic and global clients.
Certifications and Compliance
Though specific ISO or HACCP certifications are not publicly listed, Ayoni Foods complies with:
- FSSAI (India) food safety standards
- Export documentation and regulatory norms for multiple countries
- Private label standards defined by major international retailers
Their continuous private label engagements with high-standard brands imply compliance with global manufacturing benchmarks.
Customer Testimonials
While public testimonials are limited, their clientele—including AMUL, HALDIRAM, and international supermarket chains—reflect strong trust and satisfaction. Client retention and brand visibility in competitive markets like the UK and UAE underscore their reputation for product and service quality.
Major Achievements
- Successfully developed the Sloopy brand, now present in multiple Indian states
- Trusted OEM partner for over 7 globally known food and retail companies
- Introduced over 11 unique noodle flavors, keeping pace with global flavor trends
- Growing export presence in Middle East, Europe, and Latin America
Ayoni Foods Private Limited is quickly positioning itself as a leader in the instant noodles segment, with innovation, scalability, and reliability at its core.
