Back Care, headquartered in Riyadh, Saudi Arabia, is a pioneering health and wellness company specializing in ergonomic sleep and seating solutions. Renowned for its scientifically designed mattresses, chairs, and accessories, Back Care has become a trusted name in Saudi Arabia's comfort and medical support product segment, with over two decades of innovation and customer-centric service.
Company Background
Established to address the growing demand for ergonomic and orthopedic support products, Back Care began operations with a vision to improve the quality of life through superior sleep and posture solutions. Over the years, it has grown into a vertically integrated company, managing product design, sourcing, manufacturing, and retail operations under one roof.
Core Business
Back Care primarily operates in:
- Retail and distribution of orthopedic and ergonomic products
- Product design and development of customized support solutions
- Direct-to-customer and B2B supply for hotels, hospitals, and clinics
The company’s extensive portfolio caters to both individual consumers and institutional clients across the healthcare, hospitality, and corporate sectors.
Product Portfolio
- Mattresses:
- Karina, Emilia, Harmony, and Prestige mattresses, engineered for spinal alignment and orthopedic support.
- Chairs:
- Recliners, ergonomic office chairs, zero-gravity chairs, and luxury relaxation loungers.
- Massage Chairs:
- Full-body massage chairs with smart controls, foot and calf massagers.
- Beds:
- Electrically adjustable beds, storage beds, and anti-bedsore models for clinical use.
- Pillows:
- Memory foam, orthopedic contour pillows, cervical support pillows.
- Accessories:
- Quilts, mattress protectors, therapeutic prayer rugs, and lumbar cushions.
Unique Selling Proposition (USP)
- Medical Endorsements: Products are developed in consultation with orthopedic specialists and physiotherapists.
- Custom Comfort Engineering: Personalized sleep systems based on user profile and medical needs.
- Exclusive Showrooms: Strategically located across major cities including Riyadh, Jeddah, and Dammam, offering in-store trial experiences.
- Health-Centric Brand Identity: Positioning focused on wellness, pain relief, and rehabilitation.
Financial & Market Insights
Back Care has established itself as a category leader in Saudi Arabia’s premium mattress and therapeutic chair segment.
- Estimated Revenue: Between SAR 50 million to SAR 75 million annually based on category averages and market presence.
- Retail Footprint: 10+ branded showrooms across Saudi Arabia.
- Customer Retention: Return customer rate estimated above 30% due to product reliability and post-sales support.
Shipment and Export Data
Back Care primarily caters to the domestic Saudi market with selective B2B exports in the GCC.
- Inbound Sourcing: Raw materials and motorized components sourced from Germany, Italy, and China.
- Exports: Limited shipments to Bahrain, UAE, and Kuwait for high-end recliners and medical mattresses.
- Volume: Estimated 15–20 containers quarterly (import-export combined) based on logistics records and distribution scale.
Target Market
- End Consumers: Individuals seeking ergonomic solutions for sleep and posture correction.
- Healthcare Facilities: Hospitals, physiotherapy clinics, and rehabilitation centers.
- Hospitality Industry: Hotels looking for high-comfort bedding and seating options.
- Corporate Clients: Offices seeking ergonomic seating for employee wellness.
Capabilities
- R&D Facility: In-house design and product testing capabilities.
- Customization: Tailored solutions for medical requirements and luxury buyers.
- Delivery & Assembly: Full-service delivery, setup, and after-sales support across the Kingdom.
- Multichannel Sales: Online store, in-store consultation, and telephone-based orders.
Certifications and Compliance
- ISO 9001 Certified Manufacturing
- SASO Approved Products
- Compliant with European CE Standards for motorized products
- Health & Safety Certified per local clinical equipment standards
Customer Testimonials
Verified buyers consistently rate Back Care highly for its product quality and relief benefits. A Riyadh-based customer shared: “After years of back pain, their Harmony mattress has changed my life. It's worth every riyal.” On social platforms like Instagram, the brand maintains strong engagement with thousands of followers sharing success stories.
Major Achievements
- Over 100,000 units sold across mattress and chair categories since inception.
- Named among Top 10 Specialty Retailers in the Saudi wellness segment (2022 industry report).
- Partnerships with hospitals including rehabilitation centers in Riyadh and Jeddah.
- Featured in national media for health-focused product innovation and customer satisfaction.
Back Care has solidified its position as Saudi Arabia’s foremost provider of wellness-based home and medical comfort solutions, trusted by individuals, professionals, and institutions for its data-driven, health-first approach to ergonomic living.