Exhibiting at Anuga Select Brazil 2025

Company Overview

Founded in 1967 by José Badía, Badia Spices has grown from a small family-run business in Miami, Florida, into a global leader in the spice industry. With a commitment to quality and affordability, the company offers a diverse range of products, including spices, seasoning blends, marinades, sauces, teas, and health items. Badia Spices serves customers in over 70 countries worldwide, maintaining a strong presence in both retail and foodservice sectors.

Core Business and Product Offerings

Badia Spices' extensive product portfolio encompasses:

• Spices & Herbs: Basil, oregano, thyme, rosemary, paprika, cumin, turmeric, and more.
• Seasoning Blends: Complete Seasoning, Sazón Tropical, Adobo with Pepper, Lemon Pepper, Mojo Rub.
• Healthy & Organic Products: Organic spices, gluten-free seasonings.
• Sauces & Marinades: Hot sauces, marinades.
• Specialty Salts: Himalayan pink salt, sea salt.
• Baking Essentials: Baking powder, vanilla extract.

The company's products are available in various sizes, catering to individual consumers, restaurants, and industrial clients.

Specialization and Unique Selling Proposition (USP)

Badia Spices distinguishes itself through:

• Quality Assurance: The company's facility is registered with the Safe Quality Foods (SQF) program, ensuring adherence to rigorous food safety standards.
• Affordability: Commitment to providing high-quality products at competitive prices.
• Diverse Product Range: Offering over 400 products to meet the culinary needs of a global customer base.
• Cultural Heritage: As a family-owned Hispanic food company, Badia Spices brings authentic flavors to kitchens worldwide.

Financial Performance

As of the last fiscal year, Badia Spices reported:

• Annual Revenue: $300 million.
• Year-over-Year Growth: 7%.
• Net Profit Margin: 16%.

In 2024, the company agreed to sell a majority stake valued at approximately $1.2 billion to a group of investors, including Grupo Mariposa's Bia Foods and BDT & MSD Partners. Pepe Badia remains a shareholder and serves as honorary chairman.

International Shipments and Export Markets

Badia Spices exports to over 70 countries, with significant market presence in:

• North America: United States, Canada, Mexico.
• Latin America: Brazil, Argentina, Colombia.
• Europe: Spain, United Kingdom, Germany.
• Asia: Philippines, Japan, South Korea.

The company's global distribution network ensures timely delivery and availability of products across various regions.

Target Market

Badia Spices caters to a broad customer base, including:

• Retail Consumers: Home cooks seeking quality spices and seasonings.
• Foodservice Industry: Restaurants, caterers, and institutional kitchens.
• Industrial Clients: Food manufacturers requiring bulk quantities of spices and blends.

The company's diverse product offerings and packaging options make it a preferred choice for various market segments.

Capabilities and Infrastructure

• Headquarters: Doral, Florida, USA.
• Manufacturing Facility: Over 500,000 square feet of production and distribution space.
• Workforce: A dedicated team committed to quality and innovation.

Badia Spices' state-of-the-art facilities and experienced personnel enable efficient production and distribution processes.

Certifications and Compliance

• Safe Quality Foods (SQF) Certification: Demonstrates commitment to food safety and quality management.
• Organic and Gluten-Free Products: Catering to health-conscious consumers with certified offerings.

These certifications reflect the company's dedication to maintaining high standards in product quality and safety.

Major Achievements

• Global Expansion: From a small garage in Miami to a presence in over 70 countries.
• Product Diversification: Development of a comprehensive product line to meet diverse culinary needs.
• Strategic Partnerships: Collaboration with investors to enhance growth and market reach.

Badia Spices' journey exemplifies successful growth through innovation, quality, and customer focus.

Conclusion

Badia Spices stands as a testament to the impact of quality, affordability, and cultural authenticity in the global food industry. With a robust product portfolio, commitment to excellence, and strategic growth initiatives, the company continues to be a trusted name in spices and seasonings worldwide.