Exhibiting at International Food & Drink Event (IFE) 2025

bakerdays is a UK-based online bakery revolutionizing the custom gifting and celebration market through its unique range of personalized cakes, cupcakes, brownies, and baked goods. Headquartered in Nottingham, England, the company has built a strong e-commerce presence, delivering freshly baked, customizable products directly to customers’ doors across the United Kingdom. Known for pioneering the concept of the “letterbox cake,” bakerdays combines craftsmanship, technology, and convenience to make celebrations memorable.

Core Business

bakerdays specializes in the design, baking, and nationwide delivery of personalized celebration cakes and treats. Their vertically integrated model includes in-house baking, custom design capabilities, online order fulfillment, and logistical coordination for timely delivery of fragile, perishable goods.

Core business areas include:

• Personalized cakes for birthdays, weddings, anniversaries, and holidays
• Custom corporate and branded baked goods
• Direct-to-consumer (DTC) gifting and celebration product delivery
• White-label baking and private-label branding for events and agencies

Product and Service Offerings

The bakerdays product portfolio is centered around made-to-order baked goods tailored for both individual celebrations and corporate events:

• Personalised Cakes: Available in various sizes, designs, and flavors including chocolate, vanilla, lemon drizzle, gluten-free, and vegan options. Customers can upload photos, add names, or write custom messages.
• Letterbox Cakes: A bakerdays innovation — 5-inch cakes designed to fit through a standard UK letterbox, delivered via post with no signature required.
• Cupcakes: Sets of custom-designed cupcakes featuring themed decorations, logos, or photo prints.
• Brownies: Gooey, indulgent brownies that can be customized with messages or images.
• Corporate Branded Cakes: Custom baked goods featuring logos and promotional messages, used for product launches, employee gifting, or client outreach.

Customers can place orders via the website and select from next-day, nominated-day, or standard delivery options.

Specialisation and Unique Selling Proposition (USP)

bakerdays’ key USP is its Letterbox Cake, a patented concept that enables cake delivery without recipient presence. Other differentiators include:

• Extensive design customization with real-time preview tools
• Same-day dispatch on orders placed before 2 PM (UK)
• Nationwide and next-day delivery, including remote areas
• Inclusive range of dietary offerings: gluten-free, dairy-free, vegan
• Ability to handle both small individual orders and large corporate volumes

These capabilities allow bakerdays to serve both the individual consumer market and large-scale corporate clients with equal efficiency.

Financials and Growth

Although private financial records are not publicly disclosed, available commercial data and media reports suggest:

• Estimated annual revenue exceeding £2 million
• Processed over 250,000 orders annually through the website
• Maintains a year-over-year growth rate of 15–20%, driven by the expansion of e-commerce gifting
• Corporate orders contribute approximately 30% of annual sales volume
• Strategic marketing partnerships with gifting platforms, event agencies, and HR service providers

The pandemic-era boom in contactless and remote gifting further accelerated bakerdays’ growth and brand recognition.

International Shipments and Trade Data

While bakerdays primarily serves the UK market, they have capability and history of delivering products abroad, especially for corporate gifting:

• Available international shipping to Ireland, Europe, and select global markets
• Corporate gifting programs extend to multinational offices and remote teams
• Products are packaged in protective, food-safe containers to maintain freshness over longer transit times

Their success with direct delivery in the UK forms a scalable model for further export market exploration.

Target Market

bakerdays serves both B2C and B2B audiences:

• Individual consumers celebrating birthdays, anniversaries, graduations, and holidays
• Corporate clients seeking branded gifting solutions
• HR and event agencies for staff engagement, onboarding, or appreciation
• Wedding and party planners offering custom dessert tables and favors
• E-commerce gift platforms offering cakes as a gifting category

Demographic focus includes millennials and Gen Z buyers who value convenience, personalization, and digital ordering.

Capabilities

The company’s production and delivery operations include:

• In-house bakery facility in Nottingham with automated and manual decorating lines
• On-site design studio and customer service team
• Proprietary software for design-to-print image processing
• Integrated logistics with Royal Mail, DPD, and other couriers
• Web platform built with responsive design and secure payment systems

Their operations are optimized for speed, freshness, and personalization, ensuring high customer satisfaction.

Certifications and Compliance

bakerdays operates under stringent quality and food safety standards:

• HACCP-compliant bakery facility
• All products produced under UK Food Standards Agency (FSA) guidelines
• Allergen and nutritional information displayed transparently on the website
• Packaging meets EU and UK food-grade material regulations
• Offers gluten-free and vegan-certified options prepared in dedicated lines

Products are batch-labeled for traceability and regularly audited for quality assurance.

Customer Testimonials

“I was blown away by how perfect the letterbox cake was. It arrived on time, looked amazing, and tasted even better.”
— Verified Buyer, Trustpilot Review

“As a corporate client, we’ve used bakerdays for several campaigns. Their branding and delivery are spot-on, and their customer service is excellent.”
— HR Manager, UK Fintech Company

Major Achievements

• Inventor and patent holder of the Letterbox Cake®, now a category standard
• Featured in UK media outlets including BBC, ITV, and The Guardian
• Rated Excellent on Trustpilot with over 4,000 reviews
• Successfully executed bulk gifting campaigns for national brands and public sector entities
• Recognized by UK Business Awards for innovation in direct-to-consumer e-commerce

bakerdays continues to lead the personalized cake market with innovation, convenience, and a customer-first approach, turning everyday moments into sweet, shareable memories.