Baklavaty is a UK-based artisan bakery brand specializing in handcrafted Middle Eastern and Mediterranean sweets. Operating out of Yeovil, United Kingdom, Baklavaty delivers premium baklava and traditional delicacies directly to customers nationwide, offering a taste of authentic Arabic and Turkish confections with a modern presentation and e-commerce-first approach. With a dedication to authenticity, premium ingredients, and exceptional craftsmanship, Baklavaty has established itself as a go-to brand for gourmet Eastern desserts in the UK.
Core Business
Baklavaty operates in the gourmet food and bakery segment, with a primary focus on:
- Producing traditional Middle Eastern and Turkish sweets, with an emphasis on baklava and regional confections
- Direct-to-consumer online sales via their Shopify-powered e-commerce platform
- Catering to gift buyers, event planners, and retail customers across the UK
The company leverages digital infrastructure to enable fast, nationwide delivery of delicate pastry items, backed by packaging innovations that preserve texture and flavor integrity.
Product and Service Offerings
Baklavaty offers a curated range of handcrafted sweets made using time-honored recipes and premium ingredients, including:
- Almond Ghraybeh – Buttery shortbread-style cookies made with almond flour, a delicate and melt-in-your-mouth treat often enjoyed during festive occasions
- Assorted Baklava Box – Mixed selection of classic baklava types featuring walnuts, pistachios, and cashews, encased in thin layers of crisp filo pastry
- Authentic Turkish Delight – Traditional gel-based sweet flavored with rosewater and other natural essences, dusted in icing sugar
- Honeyed Almond Baklava Box – A refined take on baklava sweetened with floral honey and filled with roasted almonds
- Magrood Box – A specialty from Libya, these semolina pastries are filled with date paste and flavored with orange blossom
- Peanut Baklava Rolls Box – Rolled baklava filled with roasted peanuts and lightly infused with syrup
- Premium Pistachio Baklava Box – Featuring Iranian or Turkish pistachios layered in filo with a delicate sugar syrup glaze
- Premium Walnut Baklava – Rich, nutty walnut baklava showcasing classic Levantine flavors
All products are available in small and large gift boxes, with aesthetic presentation suitable for personal celebrations and corporate gifting.
Specialisation and Unique Selling Proposition (USP)
Baklavaty distinguishes itself through:
- Handcrafted production using authentic techniques from the Levant, North Africa, and Turkey
- Premium ingredients including clarified butter (ghee), whole nuts, and natural syrups
- Direct-to-door delivery across the UK with shipping-friendly packaging
- Elegant presentation for gifting occasions like Ramadan, Eid, weddings, birthdays, and thank-you gifts
- Unique fusion of Middle Eastern tradition with British e-commerce accessibility
This combination of tradition, quality, and convenience defines Baklavaty’s niche in a growing ethnic and premium confectionery market.
Financials and Growth
As a private, boutique bakery business, Baklavaty operates on a scalable artisanal model:
- Estimated annual online orders: 5,000–7,500
- Average basket size ranges from £20 to £60
- Year-over-year growth driven by festive seasonal demand, particularly around Ramadan, Eid, and Christmas
- Expansion of corporate gifting and B2B interest from independent retailers and cafes
Their strong online presence and high-quality visual branding drive word-of-mouth marketing and repeat purchases.
International Shipments and Trade Data
While Baklavaty currently focuses on the UK domestic market, it is well-positioned for export growth:
- Products are non-perishable for 10–14 days, enabling potential regional exports to Ireland and EU
- Lightweight, compact packaging optimised for cost-effective postal shipping
- Participation in Middle Eastern food expos and digital marketing campaigns is expected to expand its brand reach
International inquiries are already active from diaspora communities and boutique retailers in Europe.
Target Market
Baklavaty targets a refined and diverse customer base:
- British and Middle Eastern diaspora households seeking authentic flavors
- Premium gifting segment (birthdays, thank-you, Eid, Ramadan, wedding favors)
- Online shoppers looking for unique, handcrafted treats
- Event planners and catering services sourcing high-end desserts
- Corporate clients for seasonal and custom-branded gifting boxes
Baklavaty also appeals to consumers interested in halal, vegetarian, and handmade product categories.
Capabilities
Baklavaty’s production and logistics capabilities include:
- In-house small-batch bakery and packing unit
- Trained artisans experienced in traditional Mediterranean techniques
- E-commerce fulfillment infrastructure for same-day or next-day dispatch
- Custom printing and packaging for personalized gifting orders
- Capacity to scale output for peak periods and B2B orders
Their Shopify-based platform enables seamless browsing, customization, and order tracking for customers.
Certifications and Compliance
Baklavaty adheres to UK food safety and labeling standards:
- UK Food Hygiene Rating: 5 Stars (where applicable by local authority)
- Compliance with Food Standards Agency (FSA) allergen and ingredient disclosure
- Halal-compliant production, suitable for Muslim consumers
- Products clearly labeled for allergens (nuts, gluten) and dietary suitability (vegetarian)
The bakery follows HACCP-based procedures to ensure safe and hygienic operations.
Customer Testimonials
“We ordered a mixed baklava box for Eid and it was an absolute hit. The packaging was beautiful and the pastries were fresh and flavorful.”
— Verified Customer, Trustpilot Review
“Baklavaty’s pistachio baklava is some of the best I’ve tasted outside of Istanbul. Authentic and high quality.”
— Food Blogger, UK Middle Eastern Cuisine Review
Major Achievements
- Recognized as one of the top online baklava retailers in the UK
- Gained a loyal following on Instagram and Facebook for elegant product presentation and unboxing experiences
- Featured in Ramadan Gifting Guides by lifestyle influencers and food bloggers
- Developed a signature gift box aesthetic appealing to luxury and traditional buyers alike
- Increased corporate order volumes during Eid and holiday gifting seasons year-on-year
Baklavaty continues to redefine Middle Eastern dessert experiences in the UK through its dedication to excellence, authenticity, and celebration-worthy presentation.
