Exhibiting at International Food & Drink Event (IFE) 2025

Baklawa Made Better (BMB Group) is a UAE-based global leader in the production and distribution of premium Mediterranean sweets, chocolates, and healthy snacks. Headquartered in Dubai, the company operates one of the largest and most advanced confectionery manufacturing facilities in the Middle East and exports to over 50 countries worldwide. BMB is recognized for redefining traditional baklawa through innovation, quality, and health-conscious product development, positioning itself as a key player in the global food and confectionery industry.

Core Business

BMB Group’s core business focuses on the production of high-quality sweets, snacks, and baking ingredients. It operates as a vertically integrated food manufacturing company encompassing:

• Industrial-scale food manufacturing across multiple product categories
• In-house R&D, design, and private label production
• Distribution and retail partnerships across international markets
• Ownership of multiple consumer brands catering to both indulgent and healthy segments

With over two decades of experience, BMB has built a robust business model that blends traditional food craftsmanship with modern food tech and operational scalability.

Product and Service Offerings

BMB offers a diverse and evolving product portfolio under its own brands and private label agreements:

• Baklawa: A wide variety of traditional and reimagined Mediterranean baklawa pastries made with high-quality nuts, clarified butter, and phyllo dough. Offered in individual packs, bulk trays, and gift boxes.
• Chocolates: Gourmet chocolate assortments crafted for seasonal gifting, retail sale, and private branding. Available in filled, coated, and molded formats.
• Healthy Snacks: Through the Freakin’ Healthy and Freakin’ Wholesome brands, BMB offers protein bars, date-based snacks, keto-friendly treats, and allergen-free options.
• Bakery Ingredients: Supply of premium ingredients such as nut pastes, date pastes, and fillings used by bakeries and food manufacturers.

The company also provides private label solutions to global supermarket chains, convenience stores, and specialty retailers.

Specialisation and Unique Selling Proposition (USP)

BMB Group’s USP lies in its ability to scale traditional Middle Eastern sweets with international-grade food safety, innovation, and customization. Key differentiators include:

• In-house product development team with global market insights
• Ability to combine traditional pastry craftsmanship with functional and healthy ingredients
• End-to-end private label manufacturing for global retailers
• Advanced production infrastructure with IFS, ISO, and BRC certifications
• Strong digital and export capability with local and international brand positioning

The company’s slogan “Baklawa Made Better” reflects its mission to modernize and globalize Middle Eastern desserts while maintaining their cultural authenticity.

Financials and Growth

While BMB is privately held and does not disclose complete financial data, trade publications and industry sources report:

• Annual production capacity exceeding 30,000 metric tons
• Estimated annual revenues surpassing $100 million USD
• Product distribution across 5 continents and 50+ countries
• Strong partnerships with Carrefour, Spinneys, Lulu, Amazon, and other retailers

Backed by strong exports and growing demand for premium Middle Eastern confectionery, BMB continues to expand its footprint in Europe, Asia, and North America.

International Shipments and Trade Data

BMB’s export operations are one of the most sophisticated in the region:

• Global shipping of finished products and raw materials to retail, foodservice, and bulk clients
• Integrated cold chain and ambient logistics for perishable and shelf-stable goods
• Compliance with GCC, EU, UK, US, and Asia-Pacific food safety and labeling standards
• Active trade presence in SIAL, Anuga, Gulfood, ISM Cologne, and other major international expos

The group has established long-term distribution partnerships in Germany, UK, Saudi Arabia, Singapore, USA, and Canada.

Target Market

BMB targets a wide-ranging customer base through B2B and B2C channels:

• Retail consumers looking for gourmet sweets and health-conscious snacks
• Supermarkets and hypermarkets with premium and ethnic food aisles
• Cafés, hospitality chains, and airline catering partners
• Distributors and wholesalers for Middle Eastern products
• Corporate gifting and seasonal promotional clients

Their mix of heritage, health, and indulgence appeals to both traditional and modern consumer segments.

Capabilities

BMB’s vertically integrated operations and food manufacturing capabilities include:

• 150,000+ sq. ft. state-of-the-art manufacturing plant in Dubai
• Automated and semi-automated production lines for pastries, bars, and chocolate
• Proprietary nut paste, date filling, and syrup processing units
• In-house design, branding, and packaging team for private label development
• R&D labs for flavor innovation, shelf-life testing, and compliance

The facility can support small MOQs for startups and large-scale orders for multinationals.

Certifications and Compliance

BMB maintains globally recognized food safety and manufacturing certifications:

• BRC Global Standard for Food Safety
• ISO 22000 Food Safety Management System
• IFS Food Certification
• HACCP Compliance
• Halal Certification
• FDA and GSO compliance for key export markets

The company invests heavily in traceability systems, ingredient transparency, and clean-label formulations.

Customer Testimonials

“BMB’s baklawa elevates the category from a niche ethnic dessert to a global indulgence. Their packaging and taste are truly international.”
— Retail Buyer, Premium Food Retailer – UK

“As a health food distributor, we rely on BMB’s Freakin’ Healthy range for reliable quality, innovation, and timely delivery across all our locations.”
— Distributor Partner, Southeast Asia

Major Achievements

• Pioneer in health-focused Arabic sweets through Freakin’ Healthy and Wholesome brands
• Successfully launched Simply BKLVA, a modern take on traditional baklawa for global markets
• Named among Fastest-Growing Food Companies in the Middle East by multiple trade publications
• Selected as a preferred supplier for Emirates Airlines and Hilton Group
• Strategic acquisitions of artisan brands and regional distributors to fuel global expansion

Baklawa Made Better continues to shape the future of Middle Eastern sweets by integrating innovation, excellence, and authenticity — making it a global ambassador for the confectionery heritage of the region.