Ballun Distribution (M) Sdn Bhd is a leading health food importer, distributor, and exporter based in Klang, Malaysia. Renowned for its commitment to clean-label, natural, and organic food offerings, the company supplies a wide range of premium international brands and has become a trusted partner for retailers, specialty grocers, and foodservice operators across Southeast Asia. Ballun’s product portfolio includes whole grains, gluten-free pasta, condiments, baking essentials, and gourmet sauces sourced from top-tier health food manufacturers globally.
Company History and Background
Established with a vision to make healthy eating accessible and enjoyable, Ballun Distribution (M) Sdn Bhd has carved out a niche in the Malaysian health food distribution sector. Operating from its headquarters in Klang, Selangor, the company was co-founded and is led by Damien, who brings extensive experience in food logistics and international brand representation.
Ballun has evolved from a local distributor into a regional player, consistently introducing innovative and certified organic products to meet growing consumer demand for clean-label and plant-based nutrition.
Core Business
Ballun functions as a:
- Sole Distributor and Importer for international health food brands
- Exporter of specialty Malaysian foods and sauces to regional markets
- Wholesale and Retail Supplier for natural and organic grocery categories
The company also plays a significant role in educational consumer outreach, promoting ingredient transparency and sustainable sourcing through its brand partnerships.
Product and Service Offerings
Natural & Organic Food Products
- Bob’s Red Mill: Whole grains, flours, cereals, baking mixes
- Andean Valley: Royal quinoa and ancient grains
- Coronilla (BIO XXI): Certified gluten-free pasta
- BRAGG: Apple cider vinegar, liquid aminos
- Sunblast: 100% organic juices
- MH FOOD: Soy milk powder, soy puddings
Superfoods & Grains
- Quinoa, Chia Seeds, Amaranth, Teff
- Millet, Oats, Beans, Mixed Nuts & Seeds
These bulk-packed or consumer-packaged items meet the needs of both institutional kitchens and organic grocers.
Baking Ingredients
- Specialty Flours and Meals: Almond flour, oat flour, coconut flour
- Grain Powders for gluten-free or high-protein baking applications
Beverages
- Organic Juices under Sunblast brand
- Plant-Based Soy Beverages
Condiments
- BRAGG Liquid Aminos and Apple Cider Vinegar (unfiltered, raw, with “the mother”)
Sauces & Jams (HARUPLATE)
- Blueberry Pear Jam
- Tangy Mango Jam
- Spiced Pumpkin & Corn Sauce
- Roasted Tomato & Shiitake Sauce
- Sweet & Sour Sauce
- Non-Spicy Tomato Sambal
All sauces are crafted to be family-friendly, low in sodium, and free from artificial additives.
Specialization and Unique Selling Proposition (USP)
Ballun’s unique value proposition includes:
- Exclusive distribution rights for top-tier global health food brands
- Curated product selection that meets certified organic, vegan, non-GMO, and gluten-free standards
- Focus on family-friendly products: Suitable for young children and health-conscious households
- Extensive educational support: Including POS materials, recipe demos, and health benefits communication
The company’s strategic alignment with wellness-focused retail partners gives it a consistent edge in Malaysia’s competitive health food segment.
Financials
While Ballun is a privately held entity, industry data and trade estimates suggest:
- Annual Revenue: RM 10–15 million (~$2.3–3.5 million USD) as of 2023
- Product Portfolio Growth: 20+% SKU increase YoY due to new international brand listings
- Retail Penetration: 500+ specialty stores and organic retailers across Malaysia
International Shipment Records
Ballun also exports select Malaysian-made sauces and processed foods under co-branded partnerships:
- Export Destinations: Singapore, Indonesia, Brunei, UAE
- Export Product Types: Sauces, jams, health snacks, functional foods
- OEM/Private Label Collaborations: Especially for HARUPLATE and MH FOOD product ranges
Target Market
Ballun targets the following consumer and B2B segments:
- Organic and natural food retailers
- Café chains and plant-based restaurants
- Nutrition-focused households and health-conscious parents
- Specialty pharmacies and wellness centers
- Export buyers in ASEAN looking for Malaysian-made health food products
Capabilities
- Cold storage and dry warehouse facilities in Klang
- Efficient distribution network covering Peninsula and East Malaysia
- Multi-brand management for import handling, customs clearance, and documentation
- Marketing support for retail rollouts, sampling campaigns, and influencer tie-ups
Their team also provides compliance support for retailers regarding organic labeling and ingredient traceability.
Certifications and Compliance
- Organic Certification Support through represented brands (USDA Organic, EU Organic)
- HALAL-certified products within the MH FOOD and HARUPLATE lines
- Compliance with Malaysia’s MOH import regulations and labeling laws
Ballun ensures all partner brands align with the clean-label trend and pass local regulatory standards.
Customer Testimonials
“Ballun brought in Bob’s Red Mill long before anyone else did in Malaysia. Their distribution reliability and stock freshness are the best in the market.”
— Organic Retailer, Kuala Lumpur
“The HARUPLATE sauce range has been a hit with our moms-and-kids customer base. Clean ingredients, child-safe, and flavorful.”
— Wellness Store Owner, Penang
Major Achievements
- Sole distributor for 7+ international clean-label brands in Malaysia
- Distributed to 500+ retail locations across the country
- Successful introduction of BIO XXI Gluten-Free Pasta into medical nutrition channels
- Established cross-border e-commerce partnerships in Singapore and Brunei
- Collaborated with dietitians and nutritionists for public education campaigns
Ballun Distribution (M) Sdn Bhd continues to lead the evolution of Malaysia’s health and wellness food distribution, combining global product access with localized consumer insights. The company’s curated portfolio, ethical sourcing values, and export-ready capabilities make it a powerhouse in the ASEAN natural food market.
