Ban Me Gold Company Limited is a dynamic Vietnamese food and beverage manufacturer headquartered in Ho Chi Minh City, Vietnam. Established with a vision to promote Vietnam’s agricultural richness to the global stage, Ban Me Gold specializes in high-quality coffee, functional instant beverages, and natural dried fruits and nuts. With a vertically integrated value chain and innovation-driven branding, the company has emerged as a modern player in Vietnam’s processed food export landscape.
Core Business and Mission
Ban Me Gold’s mission is to deliver premium, health-oriented food and beverage products crafted from Vietnam’s finest natural ingredients. Through a combination of traditional techniques, modern processing technology, and sustainable sourcing, the company ensures that every product meets the expectations of international consumers for quality, safety, and authenticity.
The company operates under three main product divisions:
- Coffee Products
- Instant Beverages
- Dried Fruits and Nuts
Product and Service Offerings
Ban Me Gold's product catalog is organized under its core brands: Honee Coffee, Rexsun, and Traynini.
Coffee Products – Honee Coffee Brand
- Roasted Coffee Beans: Arabica, Robusta, Peaberry, and blends sourced from Buon Ma Thuot, Da Lat, and other Central Highlands regions.
- Ground Coffee: Medium and fine grind options suitable for phin filter, espresso, and pour-over methods.
- Instant Coffee: 3-in-1, 2-in-1, specialty blends with coconut milk or bee pollen.
- Drip Filter Coffee Packs: Pre-packed sachets for premium convenience, targeting urban and international coffee drinkers.
Instant Beverage Powders – Rexsun Brand
- Matcha Milk Tea Powder: With Japanese-grade matcha and milk derivatives, positioned for the growing bubble tea and home café market.
- Functional Coffee Mixes: Enriched with bee pollen and herbal extracts.
Dried Fruits and Nuts – Traynini Brand
- Soft-dried and crunchy dried fruits: Mango, jackfruit, banana, and dragon fruit.
- Nut and fruit mix snacks: Targeted at healthy snack consumers in domestic and export markets.
Specialization and Unique Selling Proposition (USP)
Ban Me Gold’s USP lies in its multi-brand product strategy, quality assurance protocols, and branding acumen.
- Farm-to-pack sourcing from contracted farms in Vietnam’s fertile highlands.
- In-house roasting, freeze-drying, and packaging facilities compliant with export standards.
- Product customization and OEM services for international distributors.
- Differentiated branding strategy, with each product line marketed under a separate consumer identity.
Honee Coffee, in particular, has received acclaim for its natural processing techniques and origin traceability, appealing to global specialty coffee markets.
Financials and Business Scale
While the company does not publicly disclose its full financial reports, estimated performance data includes:
- Annual production capacity of over 2,000 metric tons of coffee and 1,200 tons of dried fruit and powders.
- Revenue estimated between $5 million to $8 million USD, based on product pricing and order volumes.
- Export constitutes approximately 85% of revenue, with strong growth from North Asia and Europe.
Shipment and Export Records
According to trade data and export logs:
- Ban Me Gold has conducted over 750 international shipments since 2020.
- Key export destinations include South Korea, Japan, Russia, Taiwan, the USA, and Germany.
- High-volume products include:
- Honee Coffee drip bags and roasted beans.
- Rexsun 3-in-1 instant coffee sachets.
- Traynini dried jackfruit and mango.
The company maintains active distributor agreements in over 18 countries, supplying to health food chains, ethnic supermarkets, and e-commerce platforms.
Target Markets
- Coffee importers in East Asia and Europe.
- Retail chains and grocery distributors in the US and ASEAN regions.
- Online wellness retailers and health-focused food brands.
- OEM clients seeking Vietnamese ingredients under private label contracts.
Capabilities
- Modern production lines for freeze-drying, roasting, and blending.
- Fully integrated logistics from farm procurement to container loading.
- Scalable packaging systems including vacuum sealing, foil pouches, and retail-ready formats.
- Ability to meet Halal, organic, and gluten-free labeling standards as per buyer specifications.
Certifications and Compliance
- In alignment with Vietnam’s Ministry of Health and Agriculture export rules.
- Actively engaged in obtaining:
- HACCP and ISO 22000
- FDA registration for U.S. market
- Halal Certification
- Participates in Vietnam Value National Branding Program to promote brand equity globally.
Customer Testimonials
- “Our customers in Korea love the Honee Coffee drip packs. It’s fresh, authentic, and always arrives on time.” – South Korean Importer (Direct Testimonial via company site)
- “We worked with Ban Me Gold on private-label dried mango for the German market. Excellent product quality and communication.” – European Distributor
Major Achievements
- Selected exhibitor at Vietnam Foodexpo, World of Coffee Europe, and SIAL China.
- Traynini brand recognized in Vietnam’s Top 100 Innovative Agro-Brands (2023).
- Secured bulk contracts with buyers in Taiwan and UAE for instant beverage lines.
- Featured in trade promotion campaigns by Vietnam Ministry of Industry and Trade.
Ban Me Gold Company Limited continues to strengthen its position as a forward-thinking manufacturer and exporter, bridging traditional Vietnamese agriculture with global consumer trends through trusted brands, stringent quality, and sustainable business practices.
