Bao Hung International Joint Stock Company (BHI), headquartered in Thai Binh, Vietnam, is a leading manufacturer and exporter of high-quality confectionery products. With over a decade of experience in the food processing industry, BHI has built a robust portfolio of branded baked goods, cookies, cakes, jellies, and candies under well-known names such as Omeli, Top Plus, Danmark, Olala, and Sakago. The company is positioned as a high-capacity, innovation-driven exporter serving markets across Asia, the Middle East, and Africa.
Core Business and Mission
Bao Hung’s mission is to deliver safe, delicious, and competitively priced confectionery products to domestic and international consumers. The company combines Vietnamese culinary heritage with modern European baking technologies to manufacture diverse product lines that meet global quality and safety standards.
The business operates with a fully integrated structure, handling everything from R&D and production to branding, marketing, and global distribution. This vertical integration allows BHI to consistently control product quality, cost, and innovation cycles.
Product and Service Offerings
BHI manufactures an extensive range of confectionery products, which include:
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Cakes and Pies:
- Omeli Chocolate Pie
- Custard Cake
- Legend Milk Cream Baked Egg Cake
- Top Plus Baked Egg Cake
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Cookies and Crackers:
- Omeli Cookies
- Coconut Sesame Cracker
- Danmark Cookies
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Jellies and Candies:
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Premium Bakery Products:
- Sakago Premium Fresh Bread
Products are available in a variety of packaging sizes, from single-serve snacks to family packs and bulk containers, making them suitable for retail, wholesale, and private-label channels.
Specialization and Unique Selling Proposition (USP)
Bao Hung’s competitive advantages include:
- State-of-the-art production lines imported from Europe and Japan.
- High automation and hygiene control, ensuring consistent quality at scale.
- Ability to handle OEM/ODM customization, meeting specific needs of international buyers.
- Diverse product portfolio, targeting multiple demographics and taste profiles.
- Flexible packaging solutions, supporting export and private-label clients globally.
BHI’s products are marketed as a fusion of Vietnamese authenticity and international snack trends, designed for mainstream and premium price points.
Financials and Business Scale
- The company operates multiple production lines across its manufacturing base in Thai Binh.
- Estimated production capacity: over 20,000 tons per year.
- Estimated annual revenue: $15 million–$25 million USD, based on product categories and shipment records.
- 80% of revenue derived from exports, with the rest coming from domestic retail and modern trade channels.
Shipment and Export Records
Bao Hung has a well-documented history of international shipments, facilitated through direct trade and distributor partnerships. Key insights include:
- Exports to over 30 countries, including South Korea, Japan, UAE, Saudi Arabia, South Africa, and the Philippines.
- Frequent participation in international food expos such as SIAL, Gulfood, and Vietnam Foodexpo.
- Products are compliant with import standards of the EU, GCC, and ASEAN regions.
- Export formats include branded SKUs, bulk private-label offerings, and institutional packs for foodservice buyers.
Target Markets
- Retail and supermarket chains across Asia and Africa.
- Distributors and importers seeking value-added or OEM confectionery products.
- Hospitality and airline catering providers.
- Modern trade and e-commerce platforms targeting impulse snack categories.
Capabilities
- Modern factories equipped with ISO 22000, HACCP, and Halal-compliant systems.
- R&D department for flavor, texture, and shelf-life innovations.
- Packaging and logistics units to ensure product durability across long-distance shipments.
- Dedicated export department handling documentation, compliance, and global client service.
Certifications and Compliance
- ISO 22000 – Food Safety Management System.
- HACCP Certified – Hazard Analysis Critical Control Points.
- Halal Certification – Catering to Muslim-majority countries.
- Products also conform to Vietnam’s food safety and labeling regulations and meet many import requirements for the Middle East and South Asia.
Customer Testimonials
- “Omeli pies are our top-selling snack in the UAE. Bao Hung delivers quality with every shipment.” – Middle East Importer, Dubai
- “The consistency and packaging of their cookies make them ideal for private labeling. Highly satisfied.” – Korean Snack Distributor
Major Achievements
- Successfully launched and scaled five unique confectionery brands across multiple regions.
- Received the Vietnam High Quality Goods certification, awarded by domestic consumers and experts.
- Featured in national media for innovation in the Vietnamese snack food industry.
- Expanded export footprint by 30% in the last 3 years, despite global logistics challenges.
Bao Hung International Joint Stock Company continues to lead the charge in Vietnam’s fast-growing snack and bakery export sector, offering reliable manufacturing expertise, brand-building capabilities, and a strong commitment to quality and customer satisfaction.
