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Exhibiting at HOTELEX Shanghai 2025

2.2F31
(NECC) in Hongqiao, West Shanghai
30 Mar - 2 Apr, 2025

Product Offerings

Products:

Furniture Solutions: Dining chairs, Dining tables, Bar stools, Lounge seating, Outdoor furniture, Custom fixtures, Lighting, Signage

Services: Design consultation, 3D modeling, Project management, Manufacturing, Delivery and installation

BAREKA by Kian is a high-end brand focusing on furniture solutions for catering and hotel spaces. It was launched by Kian Group, a leading furniture group in Southeast Asia, and has established a complete sales and service system in mainland China. The brand is committed to providing one-stop furniture and space customization services for chain restaurants, cafes, hotels and commercial spaces. With the core concept of "brand experience is space experience", it creates an indoor and outdoor environment with functionality, design and brand recognition for customers.

Corporate Background and Development Overview

BAREKA is affiliated to Kian Group, which is headquartered in Malaysia. Since its establishment in 1983, Kian Group has become a leading global commercial furniture manufacturer with products exported to more than 100 countries. The BAREKA brand is specially designed for the high-end catering market in China and Asia-Pacific. Since entering China, it has quickly established service bases in Foshan, Shanghai, Beijing, Xi'an and other places to meet the needs of chain catering and hotel customers across the country.

According to the company's official information and industry media:

  • Kian Group's annual revenue exceeds US$100 million
  • BAREKA brand serves more than 300 customers in China each year, covering chain, independent restaurants and commercial spaces
  • There are more than 30 major project cities in China, with the focus on first- and second-tier cities

Product and service system

BAREKA provides a full range of commercial furniture and space customization solutions, including:

Product categories

  • Indoor furniture: dining chairs, dining tables, bar chairs, booths, leisure chairs

  • Outdoor furniture: tables, chairs and sofas made of waterproof and sun-proof materials

  • Customized accessories: lighting, screens, decorative cabinets, sign systems, etc.

Service capabilities

  • Space style design consultation and solution formulation
  • 3D modeling and material simulation, fast drawing
  • One-to-one full-service by project specialists
  • Factory direct production, with an average 30% reduction in delivery time
  • Integrated delivery and installation services covering key cities across the country

Special emphasis on its "Design & Build” capability, one-stop completion from concept sketch to space delivery, saving customers project coordination costs.

Core advantages and competitiveness

  • Global supply chain resources: Relying on Kian Group's own factories and international supplier system to ensure stable quality and delivery time

  • Strong brand customization capabilities: Experience in providing customized furniture for international and Chinese leading brands such as Starbucks, Heytea, Tims, and NAYUKI

  • Digital process management: Tracking order progress and quality inspection processes through the ERP system, customers can grasp the project progress in real time

  • Environmentally friendly material certification: Furniture materials meet FSC and SGS certification requirements, and some products pass Greenguard environmental standards

Representative projects and customer groups

Some representative projects:

  • Tim Hortons China store furniture overall solution
  • M Stand national chain store space standardization design
  • Heytea East China flagship store customized tables, chairs and decorative accessories
  • Nayuki's tea multi-store customized furniture output

BAREKA's customers are widely distributed in chain tea drinks, coffee, fast food brands and boutique hotels, complex commercial operators

Market positioning and development strategy

The brand is positioned as a mid-to-high-end F&B furniture service provider, with target customers concentrated on:

  • National chain brands
  • Regionally renowned independent restaurants
  • Boutique coffee and beverage spaces
  • Small lifestyle hotels and commercial spaces

Future development focuses on three major directions:

  1. Develop customized office furniture and social spaces (such as co-working spaces, creative parks)

  2. Build a digital product configuration platform to achieve fast rendering and quotation

  3. Strengthen cooperation with design firms to jointly develop branded space solutions

Sustainable development and certification system

BAREKA actively promotes environmental protection and green design concepts:

  • Materials come from sustainable forests and have obtained FSC international forest certification

  • Some plywood and coatings have passed SGS environmental certification and antibacterial treatment

  • The factory implements ISO 9001 and ISO 14001 quality and environmental management systems

Summary

BAREKA by Kian With design as the engine, manufacturing as the foundation, and service as the guarantee, BAREKA has become one of the benchmark brands in the field of F&B commercial space furniture in China. By continuously deepening local needs and project implementation capabilities, its high-level customization and professional services have won the high trust of domestic and foreign brand customers. In the future, as China's consumer space and lifestyle needs increase, BAREKA will continue to play its important role in creating brand space experience.