Exhibiting at HOTELEX Shanghai 2025

Italy Export is a national-level export facilitation and promotion body representing the interests of Italian manufacturers and exporters across a wide array of industries. Based in Rome, Italy, it operates under the auspices of the Italian Ministry of Foreign Affairs and International Cooperation and works closely with national institutions like SACE, ICE-ITA (Italian Trade Agency), and Confindustria to boost the global presence of Italian goods and services.

Organization Background

Italy Export functions as both a facilitator of outbound trade and a strategic arm of Italian economic diplomacy. Its goal is to connect Italian manufacturers with international buyers, provide financing insights, and enhance the visibility of Italian excellence in global supply chains.

The organization coordinates trade missions, manages sectoral promotion campaigns, and offers analytical tools and publications like the Doing Export Report in collaboration with SACE (Italy’s export credit agency).

Core Business & Product Categories

Italy Export supports the promotion of the following high-performing export sectors:

• Machinery and Equipment:

  • Industrial and automated machinery
  • Nuclear reactors and boilers
  • Packaging and processing machines

• Pharmaceutical Products:

  • Human and veterinary medicines
  • Vaccines and biotechnological treatments

• Vehicles and Automotive Components:

  • Automobiles and motorcycles (notably from brands like Ferrari, Ducati, Fiat)
  • Automotive electronics and parts

• Electrical and Electronic Equipment:

  • Consumer electronics
  • Industrial automation systems

• Fashion and Apparel:

  • Made-in-Italy garments
  • Footwear, accessories, and leather goods

• Food and Beverage:

  • Protected-origin products (DOP, IGP) such as Parmigiano Reggiano, Prosciutto di Parma
  • Premium wines, craft spirits, and extra virgin olive oil

• Furniture and Home Goods:

  • Luxury and modern furniture

Each product category is represented at international trade shows and via B2B matchmaking programs coordinated by Italy Export and affiliated trade offices.

Specialization & Unique Selling Proposition

Italy Export stands out through:

• Sector Expertise: Backed by decades of institutional knowledge across strategic export categories
• Global Trade Diplomacy: Embassy and consulate networks used for market intelligence and entry support
• Sustainability and Innovation: Promotion of green technology, circular economy products, and digital manufacturing
• Made-in-Italy Branding: Strong emphasis on cultural heritage, craftsmanship, and high-end engineering

Financial & Export Insights

According to the 2024 Doing Export Report by SACE:

• Italy's total exports reached approximately €660 billion in 2023, marking a +6.2% increase year-on-year.
• Top export destinations: Germany, United States, France, China, and Spain
• Machinery alone accounts for nearly €130 billion in annual exports.
• Food and beverage exports exceeded €60 billion, driven by global demand for Italian wine, pasta, and dairy.

Italy Export provides access to financing tools, export credit, and risk mitigation through its collaboration with SACE and SIMEST.

Target Market

Italy Export targets:

• Foreign importers and wholesalers
• Government procurement agencies
• International retail chains and distributors
• Online marketplaces and e-commerce B2B platforms

Promotional efforts are tailored by region, with ongoing focus on Gulf countries, Southeast Asia, North America, and Sub-Saharan Africa.

Capabilities & Infrastructure

Italy Export offers a range of institutional services:

• Market research reports and trade forecasts
• Digital platforms for virtual exhibitions and B2B meetings
• Participation coordination in global trade shows (e.g., Anuga, Salone del Mobile, Automechanika)
• On-ground support through Italian Trade Commission offices in over 60 countries

The agency also offers export training programs, certification guidance, and supply chain integration support for SMEs.

Certifications & Compliance

Products under Italy Export initiatives typically comply with:

• EU safety, food, and environmental regulations
• Certifications like CE marking, ISO standards, FDA approvals (for pharmaceuticals and food entering the US)
• Sector-specific quality labels including:
  • DOC, DOP, IGP for food and wine
  • Conformità Europea for machinery and electronics

Italy Export also supports manufacturers in aligning with green transition benchmarks.

Stakeholder Feedback & Market Impact

Italy Export’s campaigns and publications are widely regarded in both public and private sectors:

• Trusted by over 120,000 Italian exporters
• Partnered with 200+ international chambers of commerce
• Facilitated €25+ billion in secured contracts via SACE guarantees in 2023

Stakeholder surveys report high satisfaction in matchmaking efficiency, trade financing insights, and access to institutional credibility.

Achievements

• Launched “Export Italiano 2030”, a roadmap to expand Italy’s share in global high-tech sectors
• Played a central role in the post-pandemic export recovery, achieving a record-breaking trade surplus
• Digitalized B2B outreach through the Fiera Smart Platform
• Supported over 10,000 SMEs in export onboarding during the past two years

Italy Export continues to act as a strategic pillar of Italian internationalization, providing businesses with the infrastructure, insights, and institutional backing needed to thrive in competitive global markets.