Exhibiting at HOTELEX Shanghai 2025

TNI King Coffee, headquartered in Ho Chi Minh City, Vietnam, has rapidly emerged as a globally recognized premium coffee brand. Founded in 2016 by Le Hoang Diep Thao, the co-founder of Trung Nguyen Coffee, TNI King Coffee was born with the mission to elevate Vietnamese coffee to the world stage. The company’s rapid ascent reflects its strong foundation in Vietnamese coffee heritage combined with global ambitions.

Core Business and Offerings

TNI King Coffee specializes in the production, export, and retail of a wide range of coffee products, including:

• Instant Coffee: 3-in-1, 2-in-1, Espresso, Pure Black
• Roasted Ground Coffee: Gourmet Blend, Inspire Blend, Premium Blend
• Whole Bean Coffee: Legacy, Golden, Weasel Coffee (one of the most premium variants)
• Ready-to-Drink (RTD): Canned coffee beverages
• Capsules: Compatible with international capsule machines

The company services both B2B and B2C markets, supplying coffee to over 120 countries worldwide including the U.S., South Korea, Russia, China, and the Middle East.

Specialization and Unique Selling Proposition

TNI King Coffee's core USP lies in its ability to combine traditional Vietnamese coffee flavors with international standards of quality and packaging. It sources beans from renowned highlands such as Buon Ma Thuot and blends them using proprietary roasting methods.

The company’s brand is uniquely positioned around Vietnamese royal heritage, evoking premium quality and authenticity. Moreover, it’s one of the few Vietnamese coffee brands that operates in both traditional retail and modern franchise models worldwide.

Financials

While privately held and not obligated to disclose financials, it has been publicly reported that:

• In 2020, King Coffee reached over $30 million in export revenue.
• The brand's products are available in over 60,000 retail locations across major international markets.
• TNI King Coffee has seen double-digit annual growth in exports since inception, especially strong in the U.S. and Korea.

Shipment Records

According to import-export intelligence platforms:

• TNI King Coffee completed over 5,000 international shipments since 2016.
• Export destinations include the U.S. (largest market), UAE, India, and South Korea.
• The average shipment value ranges from $20,000 to $80,000, based on product mix and region.

These figures reflect the scale and consistency of King Coffee’s global distribution efforts.

Target Market

TNI King Coffee targets a wide demographic:

• Retail Consumers seeking premium Vietnamese coffee experiences globally.
• Franchise Operators: The company launched its café chain model in 2018, expanding into markets such as the U.S., Korea, and China.
• Corporate and Institutional Buyers including hotels, restaurants, and airlines.

Capabilities

The company has developed robust capabilities in:

• OEM/Private Label manufacturing
• Modern packaging solutions
• Cold brew and RTD beverage lines
• Global logistics management

It operates advanced roasting and processing facilities certified to global standards.

Certifications and Compliance

TNI King Coffee holds several key certifications:

• ISO 22000
• HACCP
• HALAL
• FDA Registration for U.S. exports
• Vietnam Export Coffee Certification

These reflect a commitment to international quality, food safety, and regulatory compliance.

Customer Testimonials

Numerous customer testimonials highlight the authenticity and quality of King Coffee. For example, a U.S. distributor mentioned:

“King Coffee is not just another Asian coffee — it's a symbol of Vietnamese culture, wrapped in quality and elegance. Our customers love its bold taste and sophisticated packaging.”
— [Global Gourmet Foods, NY Distributor]

Major Achievements

• Featured as Vietnam’s National Brand in multiple international exhibitions (Gulfood, SIAL Paris)
• Named among the Top 10 Most Influential Vietnamese Brands Abroad
• Launched the first Vietnamese woman-founded global coffee chain in the U.S.
• Active participant in government-led trade delegations for food and beverage exports

TNI King Coffee stands as a shining example of how traditional Vietnamese products can be transformed into global luxury brands through innovation, compliance, and strategic branding.