Exhibiting at Thaifex - Anuga Asia 2025

Box, Tray & Giraffe Limited is a leading Qingdao-based OEM and private label manufacturing company specializing in giftable food products, kitchen accessories, and innovative packaging concepts. Combining creativity with functionality, the company offers a diverse portfolio of consumer-ready seasonal products and co-branded solutions tailored for retail, promotional, and gifting markets across the globe.

Company Overview

Founded with the objective of reinventing how food and non-food gift items are packaged and perceived, Box, Tray & Giraffe Limited has built a reputation for delivering high-quality, design-driven solutions. The company integrates product development, packaging innovation, and manufacturing within its supply chain to offer turnkey solutions for retailers and consumer brands.

Led by Eran Yaron and operating from Qingdao, China, the company services clients across North America, Europe, and Asia. It combines international design aesthetics with robust compliance to food safety and environmental standards, making it a preferred OEM/ODM partner for major global retailers.

Core Business

Box, Tray & Giraffe Limited operates in:

• OEM and ODM manufacturing of seasonal gift products
• Full-service private label production for food and non-food retail lines
• Design and production of sustainable and branded packaging
• Global export of ready-to-sell food gift sets and kitchen gadgets

Their operational structure supports high-volume seasonal launches and customized branding programs.

Product and Service Offerings

Food Gift Sets

• Sugar Confectionery Gift Sets
• Cocoa and Hot Chocolate Kits
• Spices & Herb Jars
• Gourmet Treat Samplers

Kitchen Accessories

• Ice Pop Molds
• Slush Makers
• Gummy Maker Kits
• Baking Accessories

Private Label & Promotional

• Seasonal Food & Non-Food Bundles
• Corporate Branded Gift Solutions
• Themed Promotional Sets (Christmas, Valentine’s Day, etc.)

Non-Food Gift Products

• Bath Gift Sets
• Aromatherapy & Spa Kits
• Decorative Holiday Ornaments

Specialisation and Core USP

Box, Tray & Giraffe stands out due to:

• Integrated Product + Packaging Concepting: All-in-one design, sourcing, and manufacturing
• Customization Expertise: Fast turnaround for private label, co-branded, and retail-exclusive items
• Seasonal Execution Mastery: Advanced planning and fulfillment of seasonal products for holidays and peak seasons
• Global Trend Adaptation: Designs that align with Western market aesthetics, dietary trends, and gifting behaviors

Their kitchen accessory lines are often bundled with edible goods, creating a hybrid gift-experience model that drives shelf appeal and cross-category value.

Financial Strength

While specific financials remain private, operational indicators suggest:

• Annual production capacity exceeding 2 million gift sets
• Partnerships with over 50 international retail chains including major US and UK outlets
• Multimillion-dollar FOB exports confirmed via customs data
• Revenue growth estimated at 18–22% CAGR over the past 3 fiscal years

International Shipments

According to trade data from Volza and ImportYeti:

• Over 500 international shipments completed in the past 36 months
• Core export destinations: USA, UK, Germany, Canada, Australia
• High-volume SKUs: hot cocoa kits, slush makers, bath salt gift sets

Key retail partners include department stores, gourmet boutiques, and lifestyle chains.

Target Market

Box, Tray & Giraffe targets:

• Mass-market and premium retailers seeking co-branded or seasonal gift sets
• E-commerce brands requiring drop-shipping and white-label capabilities
• Corporate gifting companies
• Supermarkets and specialty stores looking to increase average cart value through value-added gift bundles

Their design and fulfillment model enables them to tailor products for both high-volume budget chains and curated niche stores.

Capabilities

• In-house design studio and trend forecasting team
• Tooling and mold development for kitchen gadgets and packaging components
• Fully automated and manual assembly lines for mixed material kits
• Compliance with BSCI, Sedex, and ISO quality standards
• Multilingual logistics and documentation support for seamless global delivery

Certifications and Compliance

Box, Tray & Giraffe Limited meets and maintains:

• BSCI (Business Social Compliance Initiative)
• Sedex audited factory standards
• FDA and LFGB compliance for food-contact materials
• EN71/ASTM testing for children’s products and kits
• ISO 9001:2015 Quality Management

Additionally, they ensure product certifications align with each client’s destination market.

Customer Testimonials

From international retail clients:

“They helped us conceptualize, design, and manufacture over 15 exclusive SKUs for our winter 2023 range. Exceptional project management and beautiful packaging.” — Senior Buyer, UK Department Store

“Box, Tray & Giraffe is one of our most innovative partners. Their cocoa kits and silicone molds consistently outperform other holiday products in sell-through.” — Head of Seasonal Gifting, North American Retail Chain

Major Achievements

• Launched over 300 SKUs across 20+ private label brands between 2022–2024
• Developed eco-conscious packaging using molded pulp and compostable plastics in 2023
• Featured in SOURCING at MAGIC Las Vegas and Ambiente Frankfurt
• Expanded brand portfolio to include 7 proprietary lifestyle brands such as The Gourmet Collection and Chilli Changa
• Achieved 99% on-time delivery rate for seasonal shipments across two consecutive years

Box, Tray & Giraffe Limited continues to redefine how food and lifestyle gifting intersect with design and production efficiency. With deep experience in seasonal merchandising, custom packaging, and global distribution, the company stands as a creative powerhouse for innovative consumer products worldwide.