Batangas Premium is a proudly homegrown Filipino meat processing and distribution company based in Batangas City, Batangas. Specializing in traditional Filipino cured meats and sausages, the company has carved a niche in the food industry through its high-quality, artisan-style products branded under “Batangas Premium.” With strong roots in local culinary heritage, Batangas Premium combines authentic flavors, modern food safety practices, and growing market demand to establish itself as a key player in regional and national meat supply chains.
Company History and Background
Founded by Nicko Jay Landicho and Weng Opena, Batangas Premium was conceived to promote the rich food culture of Batangas through carefully crafted meat products. The company started with garlic longganisa—an iconic Batangueño delicacy—and has since expanded its portfolio to include tapa, tocino, and other deli meats. The founders’ vision was to create premium-quality Filipino deli products that resonate with both traditional and modern consumers.
In just a few years, Batangas Premium has gained attention for its consistent quality, attractive branding, and entrepreneurial engagement in community markets and trade expos.
Core Business and Offerings
Batangas Premium specializes in manufacturing and distributing premium cured and processed meats. Its core product lines include:
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Longganisa Varieties:
- Garlic Longganisa (Original, Spicy, Triple Garlic)
- Beef Longganisa
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Marinated Meats:
- Pork Tapa
- Tocino Ala Eh
- Hamon Ala Eh
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Gourmet Sausages:
- Cheesy Overload Sausage
- Rebusado Sausage (Pork and Chicken)
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Deli Slices:
- Deli Beef, cooked and sliced for sandwiches or entrees
These products are sold through local distributors, partner grocery stores, and direct-to-consumer outlets across Batangas and surrounding provinces.
Specialization and Unique Selling Proposition
Batangas Premium’s primary USP lies in its Batangueño authenticity and quality-driven processing methods. Key differentiators include:
- Use of real garlic and native spices in longganisa recipes
- Vacuum-sealed packaging for freshness and extended shelf life
- Flavor-forward innovations, such as triple garlic and spicy blends
- Adaptation of traditional curing methods into semi-commercial scale without compromising quality
Its brand identity also carries the hallmark of provincial pride, evident in the product names and packaging.
Financial and Commercial Insights
Though privately held, Batangas Premium has shown strong commercial traction:
- Presence in major weekend markets, agri-fairs, and SM retail pop-ups
- Annual sales growth estimated at 30–40% between 2021 and 2023 based on participation in DTI trade events
- Commercial partnerships with small retailers and food service operators across CALABARZON
The brand is currently preparing for broader market distribution through regional cold-chain partnerships.
Export and Shipment Data
Batangas Premium is exploring export opportunities with early-stage inquiries received from Filipino stores abroad, especially in:
- Middle East (UAE, Qatar)
- North America
- Asia-Pacific markets with high Filipino populations
To support export growth, the company is aligning with:
- FDA Philippines export compliance
- Halal certification programs
- Cold chain packaging systems required for processed meat exports
A video feature on the company’s third anniversary by SMNI TV emphasized plans for international scaling.
Target Markets
- Middle to upper-class Filipino consumers seeking premium local deli
- Filipino diaspora markets abroad
- Boutique grocers and delicacy shops
- Hotels, cafés, and restaurants looking for local gourmet meat products
Capabilities and Infrastructure
Batangas Premium operates with semi-automated meat processing equipment and skilled culinary staff. Capabilities include:
- Custom spice blending and curing
- Vacuum sealing and flash freezing
- Cold storage and regional delivery
- In-house R&D and flavor innovation
The business is also supported by government MSME programs and is a regular participant in provincial food entrepreneurship summits.
Certifications and Compliance
- Compliant with Philippine FDA and local food safety regulations
- Ongoing applications for Halal certification and export clearance
- Active member of Batangas food processing networks
Customer and Community Impact
The company supports local pork and beef suppliers, employing dozens of butchers, food workers, and sales agents. It also helps promote Batangueño cuisine through nationwide fairs and food campaigns.
“Batangas Premium reminds us why Filipino food belongs in gourmet conversations. Their longganisa is rich, authentic, and ready to serve.” — Culinary Blogger, IFEX Feature
Major Achievements
- Celebrated its 3rd anniversary with a public recognition event covered by SMNI TV
- Launched over 10 SKUs across sausage and deli categories
- Secured repeat contracts with local food service businesses
- Developed brand recognition in Batangas province and expanding to Luzon
Batangas Premium is a leading example of regional food innovation—reviving local recipes, elevating product quality, and creating scalable business opportunities for Filipino cured meats in both domestic and global markets.